South Korean shampoo market is forecast to grow at a CAGR of 0.5%, reaching USD 887.7 million in 2031 from USD 864.6 million in 2026.
Highlights:
- 1Increasing demand for scalp-care shampoos is addressing hair loss and dandruff concerns.
- 2Growing preference for natural ingredients is encouraging adoption of clean-label shampoo products.
- 3Expanding male grooming trends are driving demand for specialized haircare formulations.
- 4Rising influence of K-beauty trends is shaping consumer shampoo purchasing decisions.
- 5Advancing product innovations are introducing premium ingredients for enhanced hair nourishment.
- 6Strengthening online and retail availability is improving access to diverse shampoo brands.
South Koreans spend a good amount of money on cosmetics and beauty products due to social and cultural conventions. South Korean consumers growing interest in celebrity fashion trends has led to a significant demand for professional hair care products. Shampoos and conditioners are preferred by South Koreans as hair care products to control issues connected to the hair and scalp, including dandruff, hair loss, itchy scalps, and hair damage. The market has seen a notable increase in demand for natural products recently.
South Korea Shampoo Market Overview:
The South Korean shampoo market is segmented by:
Product: The South Korean shampoo market is divided into two segments based on product, non-medicated/regular and medicated/special purpose. The non-medicated/regular segment is anticipated to lead the South Korean shampoo market share due to widespread availability and rising mass-production product acceptance worldwide. Since non-medicated shampoos are easier to find and less expensive than their counterparts, non-medicated products are widely used. Additionally, the non-medicated shampoo segment's revenue is driven by the growing availability of over-the-counter versions at pharmacies and drug stores.
Application: The market is separated into two segments based on application, domestic and commercial. The household segment is anticipated to lead the market because of the wide range of products available. Significant product use for personal hygiene purposes in the home and the growing number of toddlers and babies using baby shampoos are further factors propelling the household segment's growth. The ever-increasing number of businesses promoting their hair grooming products through celebrity endorsements and social media is expected to raise demand among home customers in South Korea.
Distribution Channel: The market is divided into convenience stores, online stores, hypermarkets and supermarkets, and others based on the distribution. The availability of a wide range of products on supermarket shelves allowed hypermarkets and supermarkets to dominate the market. This enables customers to know their alternatives and purchase a specific product or combination of products based on their hair care requirements. The segment's rise was aided by the new trend of buying personal care goods in bulk at department stores and supermarkets.
Manufacturers: The market is divided into private label, toll manufacturing, and multinational segments based on manufacturers. The multinational segment's growth in the market is propelled by the consistent supply of branded goods, the distribution networks of major multinational corporations, and a strong clientele.
Top Trends Shaping the South Korean Shampoo Market:
An Increase in Hair-Related Issues
The need for efficient hair care products has increased throughout the region because of increased cases of hair-related conditions such as telogen effluvium, alopecia areata, and other difficulties. Consumers frequently use hair care products to prevent hair-related disorders such as dandruff, hair loss, and scalp irritation. Beauty products that add 'improvised care,' are becoming more and more popular. As a result, producers are taking advantage of this trend and providing shampoos and conditioners with unique formulas and premium ingredients. Customers are actively searching for solutions that combine Mayo, Shea Butter, Macadamia Seed Oil, and macadamia nuts to eliminate hair fizziness by providing the highest level of moisture.
Growth of the Male Grooming Market
In South Korea, the male grooming and hair care industry has grown at a very large scale. Products for males like hairstyle and scalp care products, have been introduced by South Korean hair care companies.
South Korea Shampoo Market Growth Drivers vs. Challenges:
Opportunities:
Broad product availability to boost market expansion: Personal grooming with an emphasis on hair care is growing which is making a substantial contribution to product sales. Companies that make hair care products are successfully addressing several hair-related problems, including dandruff, hair thinning, sebum secretions, and severe hair loss, by introducing anti-hair fall and anti-dandruff shampoo. Product sales will rise even more because of this trend's impressive growth. To broaden their portfolios, several well-known companies are releasing new items.
The impact of media and K-beauty: Korean hair care products have become more popular due to the global appeal of K-beauty trends, which are fueled by K-pop, Korean dramas, and social media. Customers are influenced by this culture to seek goods that meet the newest beauty standards and to adopt multi-step hair care regimens.
Technological Developments and Innovation: Advanced technologies like nanotechnology and smart devices are being used by South Korean firms to improve the effectiveness of their hair care products. Innovative products like personalized product recommendations and smart brushes that assess hair quality are drawing in tech-savvy customers looking for specialized solutions.
Challenges:
The number of counterfeit goods could impede the expansion of the market: A major obstacle to the global market's expansion is fake hair care products, including shampoos, conditioners, and hair oils. Consumer confidence in the market is damaged by counterfeit goods since they cast doubt on the genuineness and caliber of hair care products. Customers who come across counterfeit or inferior goods may lose trust, which could lower their confidence in making such purchases. Legitimate brands are frequently imitated by illicit or counterfeit haircare products, harming the reputation of the original brand.
Sustainability and Environmental Issues: Customers are now closely examining product packaging and ingredients because of growing environmental consciousness. Businesses are under pressure to implement sustainable practices due to issues about packaging waste and the use of potentially hazardous materials. If these issues are not resolved, there may be negative consumer feedback and a decline in market share.
South Korea Shampoo Market Competitive Landscape
The market is moderately fragmented, with many key players including Amorepacific Corporation, LG Household & Health Care Ltd, Mandom Corporation, and Tony Moly.
Product Innovation: In January 2025, The Korea Advanced Institute of Science and Technology (KAIST) firm, headed by Hae-Shin Lee, Ph.D., debuted its innovative Grabity brand anti-hair loss products at CES 2025 in Las Vegas. The range is powered by the company's expertise in polyphenol-based formulations.
Sustainable product launch: In August 2024, 'All That Solid®' is a new line of solid personal care products by MASSCON that includes body, face, and hair cleanser shampoos and conditioners. These products have zero-waste packaging, improved cleanliness, and rapid solubility in a single-use tablet-sized form factor.
South Korea Shampoo Market Scope:
| Report Metric | Details |
|---|---|
| Total Market Size in 2026 | USD 864.6 million |
| Total Market Size in 2031 | USD 887.7 million |
| Forecast Unit | Million |
| Growth Rate | 0.5% |
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Segmentation | Product, Application, Distribution Channel, Region |
| Companies |
|
| Customization Scope | 15% Free Customization included with purchase — Request Custom Breakdown → |
| Sample & Data Access | PDF Sample, Excel Databook & Analyst Briefing — Download Free Sample → |
South Korea Shampoo Market Segmentation:
By Product
Medicated/Special-Purpose
Non-Medicated/Regular
By Application
Household
Commercial
By Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Online Stores
Others
By Manufacturers
Private Label
Toll Manufacturing
Multinational
By Region
Gyeonggi
Gangwon
South Chungcheong
North Jeolla
South Jeolla
Others
Market Segmentation
By Product
By Application
By Distribution Channel
By Manufacturers
By Cities
Table of Contents
1. EXECUTIVE SUMMARY
2. MARKET SNAPSHOT
2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation
3. BUSINESS LANDSCAPE
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter’s Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations
4. TECHNOLOGICAL OUTLOOK
5. South Korea Shampoo Market By Product
5.1. Introduction
5.2. Medicated/Special-Purpose
5.3. Non-Medicated/Regular
6. South Korea Shampoo Market By Application
6.1. Introduction
6.2. Household
6.3. Commercial
7. South Korea Shampoo Market By Distribution Channel
7.1. Introduction
7.2. Hypermarkets/Supermarkets
7.3. Convenience Stores
7.4. Online Stores
7.5. Others
8. South Korea Shampoo Market By Manufacturers
8.1. Introduction
8.2. Private Label
8.3. Toll Manufacturing
8.4. Multinational
9. South Korea Shampoo Market By Cities
9.1. Introduction
9.2. Gyeonggi
9.3. Gangwon
9.4. South Chungcheong
9.5. North Jeolla
9.6. South Jeolla
9.7. Others
10. COMPETITIVE ENVIRONMENT AND ANALYSIS
10.1. Major Players and Strategy Analysis
10.2. Market Share Analysis
10.3. Mergers, Acquisitions, Agreements, and Collaborations
10.4. Competitive Dashboard
11. COMPANY PROFILES
11.1. Amorepacific Corporation
11.2. LG Household & Health Care Ltd
11.3. Mandom Corporation
11.4. Tony Moly
11.5. Able C&C Co., Ltd.
11.6. Coreana Cosmetics Co., Ltd.
11.7. Cosmecca Korea Co., Ltd.
11.8. Kolmar Korea
12. APPENDIX
12.1. Currency
12.2. Assumptions
12.3. Base and Forecast Years Timeline
12.4. Key benefits for the stakeholders
12.5. Research Methodology
12.6. Abbreviations
Frequently asked questions
What is the projected growth trajectory for the South Korea Shampoo Market between 2026 and 2031?
The South Korean shampoo market is forecast to grow at a Compound Annual Growth Rate (CAGR) of 0.5% from 2026 to 2031. It is expected to reach USD 887.7 million by 2031, increasing from USD 864.6 million in 2026, driven by consistent consumer spending on beauty products due to social and cultural conventions.
Which product and application segments are anticipated to lead the South Korea Shampoo Market by 2031?
The non-medicated/regular product segment is anticipated to lead the South Korean shampoo market share, primarily due to its widespread availability and increasing mass-production product acceptance. In terms of application, the household segment is projected to dominate, propelled by extensive product use for personal hygiene and the growing adoption of baby shampoos.
What distribution channels are driving the market share in the South Korea Shampoo Market?
Hypermarkets and supermarkets are currently dominating the distribution channel segment in the South Korea Shampoo Market. This is attributed to the wide range of products available on their shelves, allowing customers to easily compare alternatives and purchase products based on their specific hair care requirements. The trend of buying personal care goods in bulk further aids this segment's rise.
What type of manufacturers are propelling growth in the South Korea Shampoo Market's competitive landscape?
The multinational segment is a key growth driver in the South Korean shampoo market's competitive landscape. This is due to the consistent supply of branded goods, the extensive distribution networks of major multinational corporations, and their ability to cultivate a strong clientele, offering a significant advantage over private label and toll manufacturing segments.
What are the key trends influencing consumer demand in the South Korea Shampoo Market towards 2031?
Key trends shaping the South Korean shampoo market include consumers' growing interest in celebrity fashion, which drives demand for professional hair care products. There is also a notable increase in demand for natural products, alongside a persistent need for shampoos and conditioners to address common hair and scalp issues like dandruff, hair loss, and hair damage.
How do South Korean consumer habits impact the demand for specific shampoo products?
South Korean consumers spend a considerable amount on cosmetics and beauty products, influenced by social and cultural conventions and a growing interest in celebrity fashion trends. This drives significant demand for professional hair care solutions. Additionally, the preference for specific shampoos and conditioners is often to control issues connected to hair and scalp, such as dandruff, hair loss, and itchy scalps.
Cite this report
Knowledge Sourcing Intelligence. (Jun 2026). South Korea Shampoo Market - Strategic Insights and Forecasts (2026-2031). https://www.knowledge-sourcing.com/report/south-korea-shampoo-market