UK Shampoo Market Size:
The UK shampoo market is projected to grow at a CAGR of 3.93% during the projected period (2025-2030), reaching a market size of USD 4.288 billion by 2030 from USD 3.536 billion by 2025.
The UK shampoo market is driven primarily by the increased demand for convenient personal care products. Brands have been inspired to develop shampoos that are not only efficient but also devoid of dangerous ingredients to appeal to the health-conscious market, as the importance of hair and scalp health is increasingly recognized. Consumers are constantly searching for fresh and creative hair styling and coloring solutions to stay up to date with the newest fashion trends. The demand for hair styling and coloring goods in the UK market has increased due to this reason. Furthermore, men in the UK are looking for hair care solutions that meet their demands as their interest in grooming grows. The market for men's hair care products, such as shampoos and styling products, has increased as a result.
UK Shampoo Market Overview & Scope:
The UK shampoo market is segmented by:
- Product: The UK shampoo market is divided into two segments based on product, non-medicated/regular and medicated/special purpose. The non-medicated/regular segment is anticipated to lead the UK shampoo market share due to widespread availability and rising mass-production product acceptance worldwide. Since non-medicated shampoos are easier to find and less expensive than their counterparts, non-medicated products are widely used. Additionally, the non-medicated shampoo segment's revenue is driven by the growing availability of over-the-counter versions at pharmacies and drug shops.
- Application: The market is separated into two segments based on application, domestic and commercial. The household segment is anticipated to lead the market because of the wide range of products available. Significant product use for personal hygiene purposes in the home and the growing number of toddlers and babies using baby shampoos are further factors propelling the household segment's growth.
- Distribution Channel: The market is divided into convenience stores, online stores, hypermarkets and supermarkets, and others based on the distribution. The availability of a wide range of products on supermarket shelves allowed hypermarkets and supermarkets to dominate the market. This enables customers to know their alternatives and purchase a specific product or combination of products based on their hair care requirements. The segment's rise was aided by the new trend of buying personal care goods in bulk at department stores and supermarkets.
- Manufacturers: The market is divided into private label, toll manufacturing, and multinational segments based on manufacturers. The multinational segment's growth in the market is propelled by the consistent supply of branded goods, the distribution networks of major multinational corporations, and a strong clientele. The hair and beauty industry generated £5.8bn in turnover in 2023-2024, and the number of hair & beauty businesses in the UK increased by 1,240 (2.5%) last year, according to NHBF’s annual industry statistics for 2024.
Top Trends Shaping the UK Shampoo Market:
- Growing impact of digital marketing and social media
Social media platforms and digital marketing tactics are having a major impact on the market's growth since they increase sales and brand loyalty. Customers' perceptions and purchase decisions are greatly influenced by influencers, beauty bloggers, and internet reviews. Through tutorials, user-generated content, and partnerships with well-known influencers, brands use social media as a platform to interact directly with consumers and demonstrate the efficacy of their products. Customers are finding new products and trends more easily because of the digital revolution, which raises brand awareness and spurs market growth. Furthermore, social media campaigns have the potential to create a viral trend that boosts the recognition of businesses or items.
- Growing Consumer Interest in Natural, Organic, and Clean-Labelled Products
Growing consumer knowledge of the possible negative effects of specific chemical compounds, such as parabens and aluminum compounds, is driving a significant change in the UK hair care market toward natural and organic hair care products. Manufacturers have created novel formulations of ingredients inspired by nature in response to consumer demand for eco-friendly, chemical-free, and sustainable products. In response to customer desires for clean-labeled products, businesses are increasingly using premium botanical and plant-based components in their products.
UK Shampoo Market Growth Drivers vs. Challenges:
Opportunities:
- Innovation in product development and technological advancements: Technological advancements support market innovation. Advances in formulation science, such as nanotechnology and biotechnology, enable more varied and effective products that address a wider spectrum of hair issues. Furthermore, nanotechnology makes it possible for substances to be delivered and absorbed more effectively, which enhances the overall performance of products. Biotechnology is utilized to create high-performing, sustainable substances that come from natural sources. Innovations in this field improve the overall customer experience and increase the effectiveness of hair care products.
- Growing National Demand for Hair Shampoo: The need for hair shampoo is expected to grow in the nation. In the UK, the demand for natural and organic products is rising because of hair damage and other issues. Social pressure, recurrent hair loss, and many more factors are contributing to the region's growing predilection for hair transplants. The use of various hair colors is becoming more popular in the area. Some shampoos remove the color after a few washes, and people prefer their hair color to last longer. Thus, there is a growing need for vegan shampoos that are free of chemicals, parabens, and sulfates.
Challenges:
- The frequency of counterfeit goods could impede the expansion of the market: A major obstacle to the global market's expansion is fake hair care products, including shampoos, conditioners, and hair oils. Consumer confidence in the market is damaged by counterfeit goods since they cast doubt on the genuineness and caliber of hair care products. Customers who come across counterfeit or inferior goods may lose trust, which could lower their confidence in making such purchases. Legitimate brands are frequently imitated by illicit or counterfeit haircare products, harming the reputation of the original brand.
UK Shampoo Market Competitive Landscape:
The market is moderately fragmented, with many key players including Kao Corporation, Unilever PLC, L'Oreal S.A., and Shiseido Co., Ltd.
- Company Expansion: In January 2024, the British multinational fast-moving consumer goods corporation Unilever declared that it had purchased the high-end hair care brand K18. Its rapidly expanding portfolio of high-end, culturally relevant consumer brands will be strengthened by the acquisition.
UAE Shampoo Market Scope:
| Report Metric |
Details |
| Study Period |
2021 to 2031 |
| Historical Data |
2021 to 2024 |
| Base Year |
2025 |
| Forecast Period |
2026 – 2031 |
| Report Metric |
Details |
| UK Shampoo Market Size in 2025 |
US$3.536 billion |
| UK Shampoo Market Size in 2030 |
US$4.288 billion |
| Growth Rate |
CAGR of 3.93% |
| Study Period |
2020 to 2030 |
| Historical Data |
2020 to 2023 |
| Base Year |
2024 |
| Forecast Period |
2025 – 2030 |
| Forecast Unit (Value) |
USD Billion |
| Segmentation |
- Product
- Application
- Distribution Channel
- Manufacturers
- Region
|
| Geographical Segmentation |
England, Scotland, Wales, Northern Ireland, Others |
| List of Major Companies in the UK Shampoo Market |
- Unilever
- Yardley London
- McBride
- Sabel
- Wordsworth
|
| Customization Scope |
Free report customization with purchase |
UK Shampoo Market Segmentation:
By Product
- Medicated/Special-Purpose
- Non-Medicated/Regular
By Application
By Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Stores
- Others
By Manufacturers
- Private Label
- Toll Manufacturing
- Multinational
By Region
- England
- Scotland
- Wales
- Northern Ireland
- Others