Stevia Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Leaves, Liquid Extract, Powder), By Application (Beverages, Bakery And Confectionery, Tabletop Sweeteners, Dairy), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2020 To 2025

Published:  Jun 2021 Report Code: KSI061611529 Pages: 110

The global stevia market is expected to grow at a CAGR of 8.09% over the forecast period to reach a total market size of US$998.058 million by 2025, increasing from US$625.810 million in 2019. Stevia is a natural food sweetener and has applications in the healthcare and food and beverage industry. Growing consumer demand for natural sugar alternatives coupled with increasing research and development expenditure by major companies will drive the demand for stevia. In addition, in recent years, the market witnessed a significant increase in the number of product launches which is opening up growth opportunities for manufacturers and vendors. However, the availability of low-calorie-based sweetener substitutes is expected to restrain the growth of the market in the coming years. Also, the bitter aftertaste of stevia has been a major concern for companies and therefore they are working on solutions that can help to nullify the bitterness.

Growing demand for natural and low-calorie-based sweeteners is expected to drive the growth of the market during the forecast period.

There is an increase in the consumption of sugar in the past few years, which is resulting in spiked sugar levels in the body, hence increasing the blood sugar levels and increasing the risk of diseases like obesity, heart diseases, and diabetes among the population. According to the International Diabetes Federation, the numbers of people suffering from diabetes in 2019 were approximately 463 million adults who are between the ages of 20-79 In addition, 79% suffering from diabetes were from the low-income and the middle-income regions, and 1 out of every 5 people were more than 65 years old. Besides, in order to mitigate the risks of these diseases, people are getting health conscious and shifting their preferences toward low-calorie substitutes to sugar, which are natural sweeteners such as stevia.

Increasing adoption in the dairy industry

Today, stevia is considered a valuable ingredient as it reduces sugar application in the dairy industry. It’s one of the important benefits that include stability and flexibility of use in a wide variety of dairy categories such as yogurt, flavored milk, and ice cream.

Expanding retailing business-like convenience stores and e-commerce

In recent years, convenience and departmental stores with supermarkets have witnessed an increase in sales. The development and growth of convenience stores and other retail businesses are directly related to economic growth and the speed of urbanization which is projected to propel the market over the forecast period. Besides, with the growing number of smartphone users, time spent on the internet is also an increased drives the growth of e-commerce platforms which is also opening the scope of distribution of stevia-based products. Besides, the adoption of stevia in zero or low-calorie-based beverages is also catering to the growing demand from health-conscious consumers through various channels of distribution.     

North America is holding a significant share in the market

By geography, the stevia market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America is expected to hold a significant share in the market owing to the presence of major players coupled with the growing number of product launches in countries like the Canada and United States. In addition, a growing number of health-conscious populations coupled with the changing lifestyles are the factors boosting the demand of the product and with the growing demand for food and beverage products made from natural ingredients, the demand for stevia in the region is further expected to increase over the forecast period. In Europe, the gradual shift of consumers towards stevia on account of the increasing prevalence of diabetes is expected to drive the market during the forecast period. Also, due to the increasing product launches in the region and investments by big market players the stevia market is anticipated to witness substantial growth over the coming years. Furthermore, expanding the bakery and confectionary and overall food industry is anticipated to widen the growth opportunities for stevia-based products manufacturers and vendors during the course of the forecast period. For instance, Germany's food retail market has been growing significantly in the last few years reaching EUR242.5 million in 2017 (source: GTAI) and described as consolidated and mature with home to major global market players. The Asia Pacific region is holding huge growth potential due to the presence of a significant young population in the region. Growing consumer awareness regarding the health benefits of stevia-based products coupled with the product development of organic stevia has also triggered the market growth opportunities in the region over the forecast period.

Competitive Insights

Prominent key market players in the stevia market include Cargill, Incorporated, Tate and Lyle, Ingredion Incorporated, Archer Daniels Midland Company, In the Raw, Purecircle, Stevia Corporation, Pyure, Biosweet Ventures, HYET Sweet, Evolva Holding S.A, Sunwin Stevia International, Inc. The number of players in the stevia market is large and growing with the opportunity to generate significant revenues as a result of growing demand. Key players in the market are seen to adopt differentiated strategies and are either looking to expand their market portfolio with investments in the development of the new product line, or some companies are opting for mergers, acquisitions, and strategic partnerships to expand their market presence and/or expand their product line. In addition, market players are investing heavily in research and development and product launch of innovative, organic, and other flavored stevia in the market. For instance, In December 2018, the world-leading manufacturer of Stevia, PureCircle begins its commercial production and sale of new stevia ingredients including soluble fibers, proteins, and antioxidants in Africa. Also, In July 2018, Tate & Lyle PLC a leading global provider of food ingredients and solutions expands its product portfolio by introducing Tasteva M Stevia sweetener. Further, in April 2016, PureCircle, a Malaysian based producer of sugar substitutes, plans to invest about $200 million in India to cultivate stevia over the next five years. Major market players in the global stevia market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the global stevia market.

Stevia Market Scope:

Report Metric Details
 Market size value in 2019  US$625.810 million
 Market size value in 2025  US$998.058 million
 Growth Rate  CAGR of 8.09% from 2019 to 2025
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Million
 Segments covered  Type, Application, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered Cargill, Incorporated, Tate and Lyle, Ingredion Incorporated, Archer Daniels Midland Company, In The Raw, Purecircle, Stevia Corporation, Pyure, Biosweet Ventures, HYET Sweet, Evolva Holding S.A, Sunwin Stevia International, Inc.
 Customization scope  Free report customization with purchase

 

Segmentation:

  • By Type
    • Leaves
    • Liquid Extract
    • Powder
  • By Application
    • Beverages
    • Bakery and Confectionery
    • Tabletop Sweeteners
    • Dairy
    • Others
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • South Africa
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the stevia market size by 2025?
A1. The global stevia market is expected to reach a total market size of US$998.058 million in 2025.

Q2. What is the size of the global stevia market?
A2. Stevia Market was valued at US$625.810 million in 2019.

Q3. What are the growth prospects for the stevia market?
A3. The global stevia market is expected to grow at a CAGR of 8.09% during the forecast period.

Q4. Which region holds the largest market share in the stevia market?
A4. North America is expected to hold a significant share in the stevia market owing to the presence of major players coupled with the growing number of product launches in countries like the Canada and United States.

Q5. What factors are anticipated to drive the stevia market growth?
A5. Growing consumer demand for natural sugar alternatives coupled with increasing research and development expenditure by major companies will drive the demand for stevia.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
 
2. Research Methodology
2.1. Research Data
2.2. Assumptions
 
3. Executive Summary
3.1. Research Highlights
 
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
 
5. Stevia Market Analysis, By Type
5.1. Introduction
5.2. Leaves
5.3. Liquid Extract
5.4. Powder
 
6. Stevia Market Analysis, By Application
6.1. Introduction
6.2. Beverages
6.3. Bakery and Confectionery
6.4. Tabletop Sweeteners
6.5. Dairy
6.6. Others
 
7. Stevia Market Analysis, By Distribution Channel
7.1. Introduction
7.2. Online
7.3. Offline
 
8. Stevia Market Analysis, By Geography
8.1. Introduction
8.2. North America (US$ Million)
8.2.1. North America Stevia Market, By Type, 2019 to 2025 (US$ Million) 
8.2.2. North America Stevia Market, By Application, 2019 to 2025 (US$ Million) 
8.2.3. North America Stevia Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
8.2.4. By Country
8.2.4.1. United States (US$ Million) 
8.2.4.2. Canada (US$ Million) 
8.2.4.3. Mexico (US$ Million)
8.3. South America (US$ Million) 
8.3.1. South America Stevia Market, By Type, 2019 to 2025 (US$ Million) 
8.3.2. South America Stevia Market, By Application, 2019 to 2025 (US$ Million) 
8.3.3. South America Stevia Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
8.3.4. By Country
8.3.4.1. Brazil (US$ Million)
8.3.4.2. Argentina (US$ Million) 
8.3.4.3. Others
8.4. Europe (US$ Million) 
8.4.1. Europe Stevia Market, By Type, 2019 to 2025 (US$ Million) 
8.4.2. Europe Stevia Market, By Application, 2019 to 2025 (US$ Million) 
8.4.3. Europe Stevia Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
8.4.4. By Country
8.4.4.1. UK (US$ Million)
8.4.4.2. Germany (US$ Million)
8.4.4.3. France (US$ Million) 
8.4.4.4. Spain (US$ Million) 
8.4.4.5. Italy (US$ Million)
8.4.4.6. Others
8.5. Middle East and Africa (US$ Million) 
8.5.1. Middle East and Africa Stevia Market, By Type, 2019 to 2025 (US$ Million) 
8.5.2. Middle East and Africa Stevia Market, By Application, 2019 to 2025 (US$ Million) 
8.5.3. Middle East and Africa Stevia Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
8.5.4. By Country
8.5.4.1. Saudi Arabia (US$ Million) 
8.5.4.2. South Africa (US$ Million)
8.5.4.3. Others
8.6. Asia Pacific (US$ Million)
8.6.1. Asia Pacific Stevia Market, By Type, 2019 to 2025 (US$ Million) 
8.6.2. Asia Pacific Stevia Market, By Application, 2019 to 2025 (US$ Million) 
8.6.3. Asia Pacific Stevia Market, By Distribution Channel, 2019 To 2025 (US$ Million) 
8.6.4. By Country
8.6.4.1. Japan (US$ Million) 
8.6.4.2. China (US$ Million)
8.6.4.3. India (US$ Million)
8.6.4.4. South Korea (US$ Million)
8.6.4.5. Others
 
9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix
 
10. Company Profiles 
10.1. Cargill, Incorporated
10.2. Tate and Lyle
10.3. Ingredion Incorporated
10.4. Archer Daniels Midland Company
10.5. In The Raw
10.6. Purecircle
10.7. Stevia Corporation
10.8. Pyure
10.9. Biosweet Ventures
10.10. HYET Sweet
10.11. Evolva Holding S.A
10.12. Sunwin Stevia International, Inc.

Cargill, Incorporated

Tate and Lyle

Ingredion Incorporated

Archer Daniels Midland Company

In The Raw

Purecircle

Stevia Corporation

Pyure

Biosweet Ventures

HYET Sweet

Evolva Holding S.A

Sunwin Stevia International, Inc.

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