Succulent Plants Market Size, Share, Opportunities And Trends By Type (Aloe, Echeveria, Snake Plant, Rosettes, Jade Plant, Others), By Application (Household, Commercial), And By Geography - Forecasts From 2025 To 2030

Succulent Plants Market Size:

Succulent Plants Market, sustaining a 3.39% CAGR, is anticipated to reach USD 11.275 billion in 2030 from USD 9.545 billion in 2025.

Succulent plants sometimes referred to as succulents, are plants that are thick, & fleshy and have engorged portions that are typically used to retain water in dry regions or soil conditions. Succulent plants store water in a variety of parts, including their leaves and stem. Though they are usually considered desert plants, they also have a natural habitat in areas such as high hilly terrain, rain forests, sea coasts, and, other, drier locations. There are several varieties of succulents that come in different shapes and sizes. Some popular varieties of succulent plants include the Jade plant, Panda plant, Aloe Vera plant, Flaming Katy etc.

Succulents are quite popular for several reasons, including their attractive appearance, enormous variety, fewer pest infestation and low maintenance. The distinctive form of a succulent contributes to its growing appeal. Modern interior designers prefer succulents as they come in a variety of unique forms, captivating textures, and stunning hues. One of the reasons they have captured so many people's eyes is their beauty and have found their way into people’s houses, gardens and offices. Therefore growing demand for low-maintenance ornamental plants along with the growing trend of houseplants is one of the key determinants driving the growth of the global succulent plant market during the projection period. According to a Garden Centre Magazine survey, succulent sales at Midwest garden centres accounted for 15 per cent of total sales. The millennial demographic is frequently attributed to the market's expansion for succulent plants.

Due to the growing popularity of succulent plants key market players are introducing new types of plants to expand their portfolios. For instance, in July 2020 Aldi introduced a brand-new product line to the marketplace. The new product range includes succulents including Portulacaria, Crassula, and Cereus cacti.

 

Succulent Plants Market Growth Drivers:

• During the anticipation period, the global market for succulent plants especially by millennials will grow due to an increase in demand for easy-to-care ornamental houseplants.

Due to their beauty and simplicity of maintenance, succulents are popular among houseplants. Since the 17th century, they have been grown as indoor plants. Succulents need little care indoors if they are potted properly. Being able to thrive in a variety of conditions is one of the reasons succulents are so well-liked. Succulents not only thrive in a variety of conditions but also in those that are thought to be unfavourable for plant growth. Therefore they make excellent indoor plants. 

As a result, the growing demand for houseplants is one of the key forces driving the growth of the global market during the forecast period. The latest figures from National Garden Association indicate that an estimated 27 per cent of American homes, or 33.1 million people, actively engage in indoor houseplant gardening. The largest increases in garden centre sales were for succulents, houseplants, and tropical plants in 2021.

The growing demand for ornamental houseplants by millennials is also driving the growth of the market expansion.  The National Gardening Association's section Garden Research estimates that 31 per cent of purchases of houseplants in recent years have come from Millennials. Seven out of ten millennials identify as "plant parents," according to an article and OnePoll 2020 poll on the generation and plants. In other words, taking care of houseplants is more than simply a hobby for millennials. A report on plant trends by the National Gardening Association in 2021 revealed that millennials were responsible for a record US$52.3 billion in lawn and garden purchases.

Customers increasingly want attractive containers that are "Instagram worthy," inexpensive, and precisely suit their distinctive style because succulents are also quite photogenic. Various posts and blogs on Pinterest are available that show that succulents can be used to decorate homes. Succulent-focused Instagram profiles have begun to appear. The trend for succulents started online and has now grown to include succulents in every business and household. According to stats from National garden Centre magazine, 75 per cent of garden centres use Instagram while 95 per cent use Facebook to advertise indoor houseplants such as succulents.

 

Succulent Plants Market Geographical Outlook:

• North America is anticipated to hold a significant amount of the global succulent plants market share during the forecast period

North American region is anticipated to hold a significant amount of market share in succulent plants and its products. This region will witness high growth during the forecast period owing to the indoor gardening sector. According to a National Gardening Association report published in 2019, sales of houseplants in the US grew by 50% over the previous three years to reach $1.7 billion. Statistics Canada data shows that overall garden plant sales climbed 8 per cent to $1.5 billion between 2013 and 2019. According to a Civic Science survey from 2020, 66 per cent of US consumers own at least 1 indoor plant.  The high prevalence of succulent plants in the United States due to appropriate weather conditions is also contributing to the growth of this market. The climate in California is drier and more desert. Therefore succulents are so prevalent in the state of California. Droughts occur in California, which results in less rain. The majority of succulents are renowned for being drought-tolerant plants. They can withstand a variety of desert-like climates. Prime markets in the North American region are the United States, Canada and Mexico.

Segmentation:

• By Type
  • Aloe
  • Echeveria
  • Snake Plant
  • Rosettes
  • Jade Plant
  • Others
• By Application
  • Household
  • Commercial
• By Geography
  • North America
    • USA
    • Canada
    • Others
  • South America
    • Brazil
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Others
  • Middle East and Africa
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Indonesia
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter’s Five Force Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Power of Buyers

4.4.3. Threat of New Entrants

4.4.4. Threat of Substitutes

4.4.5. Competitive Rivalry in the Industry

4.5. Industry Value Chain Analysis

5. SUCCULENT PLANTS MARKET ANALYSIS, BY TYPE

5.1. Introduction

5.2. Aloe

5.3. Echeveria

5.4. Snake Plant

5.5. Rosettes

5.6. Jade Plant

5.7. Others 

6. SUCCULENT PLANTS MARKET ANALYSIS, BY APPLICATION

6.1. Introduction

6.2. Households

6.3. Commercial 

7. SUCCULENT PLANTS MARKET ANALYSIS, BY GEOGRAPHY

7.1. Introduction

7.2. North America 

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America 

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe 

7.4.1. UK

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain 

7.4.6. Others

7.5. Middle East and Africa 

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific 

7.6.1. China

7.6.2. Japan

7.6.3. India

7.6.4. South Korea

7.6.5. Australia 

7.6.6. Thailand

7.6.7. Indonesia 

7.6.8. Taiwan 

7.6.9. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

9.1. Altman Plants

9.2. Costa Farms LLC

9.3. From You Flowers LLC

9.4. Dummen Orange

9.5. AdeniumRose Company 

9.6. Succulent Plant

9.7. NSR International Pvt Ltd

9.8. Ugaoo 

9.9. Mountain Crest Gardens

9.10. Leaf & Clay

Altman Plants,

Costa Farms LLC,

From You Flowers LLC,

Dummen Orange,

AdeniumRose Company,

Succulent Plant,

NSR International Pvt Ltd,

Ugaoo

Mountain Crest Gardens

Leaf & Clay