Thailand Automotive Safety Airbag Market Size, Share, Opportunities, And Trends By Product Type (Front Airbag, Side Airbag, Others), By Vehicle Type (Passenger Vehicle, Light Commercial Vehicle, Heavy Commercial Vehicle), And By End-User (OEMs, Aftermarket) - Forecasts From 2023 To 2028

Thailand’s safety airbags market is estimated to attain a market size of USD 481.884 million by 2030, growing at a 5.52% CAGR from a valuation of USD 368.317 million in 2025.

The growth of the market for safety airbags in Thailand is supported by dynamic competition between the foreign OEMs in addition to having an immense network of supporting industries. The country is continuing to expand its manufacturing base and the auto part suppliers are growing on increasing their presence here. Thailand provides a lucrative investment potential as the leading automotive production base in the ASEAN region, which is considered a fast-developing region for automotive manufacturing, which is expected to positively impact market growth.

 

Thailand Automotive Safety Airbag Market Overview & Scope:

The Thailand automotive safety airbag market is segmented by:

• Product Type: By product type, the automotive safety airbag market in Thailand is segmented into front airbag, side airbag and others. The front airbag segment is expected to have a significant market share in this segment.
• Material: By material, the Thailand automotive safety airbag market is divided into nylon, polyester, and others. The nylon segment is the fastest-growing segment.
• Vehicle Type: By vehicle type, the Thailand automotive safety airbag market is categorized into passenger vehicles and commercial vehicles. The commercial vehicles segment is further segmented in the light commercial vehicles and heavy commercial vehicles. The commercial vehicles segment is expected to have a significant market share in this segment.
• End User: By end user, the market is segmented into OEMs and aftermarket. The OEMs segment in the end user is predicted to hold major share of the market during the projected period.

Top Trends Shaping the Thailand Automotive Safety Airbag Market:

• Rise in Adoption of Electric Vehicles (EVs)

Thailand is a major automotive manufacturing hub in ASEAN, with a mature supply chain and growing foreign direct investment (FDI) in automotive industry including EVs. The emergence of EVs and autonomous vehicles is giving new opportunities for airbag manufacturers in the country to develop specialized and niche systems, such as external airbags for pedestrian protection.

Thailand Automotive Safety Airbag Market Growth Drivers vs. Challenges:

Drivers:

• Growing Automotive Production: The country’s automotive production is advancing rapidly as it is a major industry in the country, which is predicted to directly boost the requirement for automotive airbags. According to the Thailand Board of Investment data report, the country was the 1st largest automotive producer in ASEAN nations in 2023, along with being 10th globally in the same year. It was also the 9th major automotive exporter globally in 2023. Further, due to the country’s strong infrastructure, a wide array of automotive parts companies, and suitable investment policies, the country is anticipated to steadily increase production of vehicles, leading to an increase in airbag usage among safety components in automotives.

Additionally, according to International Organization of Motor Vehicle Manufacturers (OICA) data, Thailand's total motor vehicle production was 1.469 million units in 2924, which consisted of 549,752 cars and 919,245 units of commercial vehicles.

Further, according to the SMMT report of January 2025 on the Thai Automotive Market, the country hosts 57 automotive OEM locations, including ten headquarters, of which a few are within the plants, while 49 plants. The infrastructure of automotive manufacturing supports the increased vehicle production in the country for an efficient supply chain, which increases the demand for airbags.

• Rise in Demand for Passenger Vehicles: Constant population growth, followed by rapid urbanization and improvement in disposable incomes, has accelerated the demand and consumption of automotives, in which the passenger vehicles constitute a major share of the overall sales. According to the International Organization of Motor Vehicle Manufacturers, in 2024, the automotive production in Thailand reached 1.468 million units, of which passenger vehicles accounted for 549,752 units or 37.39% of the total production. Moreover, the sales in the country also reached 572,675 units, of which passenger vehicles held 59.38% with 340,056 units being sold.

Airbags constituted one of the major parts employed in the vehicles that ensure passengers’ safety during the time of any collision or accident, thereby preventing them from sustaining any major injuries. With the growing demand for fuel efficient vehicles, followed by improving economy and ongoing innovations in airbag deployment, the market is poised for a positive expansion in the coming years.  

• Growing emphasis on Passengers’ Safety in Road Accidents: the high prevalence of road accidents and related -injuries has also accelerated the demand for adopting qualitative safety features in vehicles, which has further improved the demand for high-quality airbags for passenger vehicles. According to the “Global Status Report on Road Safety 2023”, Thailand holds one of the highest road-traffic deaths in Asia and in upper-middle-income countries.

Thailand’s heavy traffic fatality rate, ranked ninth globally by the World Health Organization (WHO) which demands for safety measures such as airbags for automotives in the country. The regulations work to increase road safety and reduce accidents, such as the National Road Safety Master Plan, which is anticipated to promote airbag adoption.

Further, according to the Thailand Development Research Institute Foundation (TDRI), the number of economic losses caused by deaths and serious injuries arising from road traffic increased to 531,058 million Thai Baht (roughly 15.51 billion US dollars) in 2022, or 3.06% of the GDP.

• Stringent Government Safety Regulations: The increase in road traffic fatalities in the country will also promote the demand for airbags with the rise in government road safety regulation requirements in Thailand to address these fatalities, contributing to the market expansion during the projected period. For instance, the fifth Global Status Report on Road Safety data 2023 reported that the road traffic accident death rate is 25.4 per 100,000 people in the country as of 2021. The Thai government, under the National Fifth Road Safety Master Plan, is focused on reaching a 12-road traffic death rate per 100,000 individuals by 2027.  This decrease in the death rate goal of the country will promote the demand for safety equipment like automotive airbags during the projected period.

The strategic collaboration among the concerned authorities such as the signing of MoU (Memorandum Of Understanding) between Autoliv (Thailand) Ltd. and Thailand Automotive Institute in October 2023, that aims to share technical knowhow and assist in the development of processes & testing that will bolster automotive safety standards related to seatbelts and airbags will also drive the market expansion.

Challenges:

• High Costs and Price Sensitivity: the increase innovation and advacement in the airbag system increases the vehicle production costs and the country being a price sensitive market can deter the consumer demand for this which limit the market growth.

Thailand Automotive Safety Airbag Market Competitive Landscape:

The market is fragmented, with many notable players, including Continental AG, Robert Bosch GmbH, Autoliv Inc., Denso Corporation, ZF Friedrichshafen AG, Toyoda Gosei Co., Ltd., Nihon Plast Co., Ltd., and Daicel Corporation, among others.

• Continental AG: Established in 1871, Continental AG is one of the world's prominent automotive components and tire manufacturers. The portfolio consists of technologies for safe, efficient, and connected mobility; the company operates in 56 countries, with an estimated revenue of approximately €39.4 billion in 2024. The company has three major sectors: Automotive, Tires, and ContiTech, focusing primarily on innovations for vehicle safety, autonomous driving, and sustainable tire manufacturing. The company focuses on the pursuit of Vision Zero, where it aims to decrease road deaths, road injuries, and road crashes via some acute safety systems such as ACUs. Continental has a strong footing in Asia-Pacific, including Thailand. The Continental Operations in Thailand focus on tire manufacturing as well as automotive components, including airbag systems.

Thailand Automotive Safety Airbag Market Segmentation:

By Product Type

• Front Airbag
• Side Airbag
• Others

By Material

• Nylon
• Polyester
• Others

By Vehicle Type

• Passenger Vehicles
• Commercial Vehicles
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

By End User

• OEMs
• Aftermarket

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK 

5. THAILAND AUTOMOTIVE SAFETY AIRBAG MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Front Airbag

5.3. Side Airbag

5.4. Others

6. THAILAND AUTOMOTIVE SAFETY AIRBAG MARKET BY MATERIAL

6.1. Introduction

6.2. Nylon

6.3. Polyester

6.4. Others

7. THAILAND AUTOMOTIVE SAFETY AIRBAG MARKET BY VEHICLE TYPE

7.1. Introduction

7.2. Passenger Vehicles

7.3. Commercial Vehicles

7.3.1. Light Commercial Vehicles

7.3.2. Heavy Commercial Vehicles

8. THAILAND AUTOMOTIVE SAFETY AIRBAG MARKET BY END USER

8.1. Introduction

8.2. OEMs

8.3. Aftermarket

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Continental  AG

10.2. Robert  Bosch GmbH

10.3. Autoliv  Inc.

10.4. Denso Corporation 

10.5. ZF Friedrichshafen  AG

10.6. Toyoda Gosei  Co., Ltd.

10.7. Nihon  Plast Co., Ltd.

10.8. Daicel Corporation 

11. APPENDIX

11.1. Currency 

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

Continental AG

Robert Bosch GmbH

Autoliv Inc.

Denso Corporation

ZF Friedrichshafen AG

Toyoda Gosei Co., Ltd.

Nihon Plast Co., Ltd.

Daicel Corporation