Turkey Digital Wallet Market Size, Share, Opportunities, And Trends By Device (PC/Laptops, Smartphones), And By Application (Money Transfer, Recharge, Movie Booking, Food ordering, Others) - Forecasts From 2025 To 2030

Turkey Digital Wallet Market Size:

The Turkey digital wallet industry is estimated to attain an industry size of USD 16.953 billion by 2030, growing at a 22.30% CAGR from a valuation of USD 6.196 billion in 2025.

The primary driver in the growth of the digital wallet industry in the country is the growing utilization of the internet coupled with the rise in smartphone penetration which is an essential medium for accessing diverse digital wallet solutions like mobile payment apps this promotes the consumers in the country to adopt digital wallet for everyday transactions in retail purchasing along with other payments. Moreover, the rise in demand by consumers in the country for cashless payment options with the growth in e-commerce is also leading to an increase in the adoption of digital wallets in the country.

According to the data from the World Bank and FRED, internet users in the country are estimated to grow from 86 per 100 people in 2023 to 87.3 per 100 people in 2024. Moreover, as per the ITA data of January 2024, about 97.6 million mobile phone users in the country use smartphones. This trend is expected to promote the wide adoption of the digital wallet in the country in the coming years.

Moreover, with the increased urban population, the industry is expected to grow as urban lifestyles move on a fast track due to a busy lifestyle; hence, urban consumers in the country would value convenience and efficiency and favor digital wallets to make payments over cash. Increased urbanization thus leads to even more exposure to modern retail environments that come outfitted with digital payment services such as NFC and QR code payments. For instance, according to the World Bank data, the urban population in the country was 66.096 million in 2023, which is an increase from 65.453 million in 2022.

Turkey Digital Wallet Market Overview & Scope:

The Turkey digital wallet market is segmented by:

• Device: The Turkey digital wallet industry is segmented by device into PC/laptops and mobile. The mobile category is forecasted to attain a greater market share. The increasing use of mobile phones and mobile banking is creating a solid basis for digital wallet usage. The more people become used to using mobile apps to manage their finances, the easier it becomes to switch to using digital wallets to make everyday transactions. This behavior change is making it increasingly standard to use mobile payments in everyday business. In this regard, as stated by the Turkish Statistical Institute, the proportion of internet usage was 85.0% in 2022 for individuals in the 16-74 age group, and it became 87.1% in 2023. It was observed that the proportion of internet usage in 2023 was 90.9% for males and 83.3% for females.

While the proportion of individuals who used the internet in the last 12 months to buy or order goods or services for private use over the internet (e-commerce) was 46.2% in 2022, it was 49.5% in 2023. The proportion of purchasing or ordering goods or services over the Internet by sex was 52.4% for males and 46.6% for females. Moreover, when this proportion was examined by the Turkish Statistical Institute according to the latest time to purchase or order goods or services, 38.0% of individuals purchased or ordered goods or services in the last 3 months (first 3 months of 2023).

Turkey's digitalization has been one of the government's key strategic priorities, seeking to develop digital technologies for economic development and growth. The government of Turkey initiated the "National Technology Initiative" and "Digital Türkiye" strategy to develop digital infrastructure, increase innovation, and encourage digital literacy among its citizens. These policies are intended to make Türkiye a global leader in digital technologies and make the country competitive in the international market. Key areas of focus are e-government services, regulation of the digital economy, and public-private partnerships to facilitate digital transformation.

• Application: By application, the Turkey digital wallet industry has been segmented into money transfer, recharge, movie booking, food ordering, and others. Money transfer is projected to grow at a faster rate. The growing need for instant and secure peer-to-peer (P2P) transactions is a key driver. Digital wallets offer an extremely convenient means for users to send and receive funds in real-time, and frequently without the use of the underlying bank infrastructure. This is particularly attractive to young, tech-enabled users, migrant workers, and small merchants who need instant, low-cost substitutes for cash and bank transfers. The popularity of instant payment systems such as Turkey's FAST (Instant and Continuous Transfer of Funds) has again increased this segment by enabling interbank transfers 24/7, directly from mobiles.

Top Trends Shaping the Turkey Digital Wallet Market

• Energy Resilience and Decentralization

The rise in the rate of natural disasters, cyberattacks, and grid outages highlighted the importance of resilient power systems. Turkey's digital wallets, in their nature, ensure decentralized and localized generation and distribution of power, allowing essential infrastructure like hospitals, military installations, and data centers to function autonomously from the main grid during outages. This capability of islanding from the main grid not only provides a steady supply of power in times of crisis but also minimizes the loss of transmission and reliance on old grid infrastructure. With increasing resilience becoming a high priority in energy planning, Turkey's digital wallets are perceived as a key solution for energy security.

• Technological Developments

Technological developments in mobile hardware and security technologies have made the use of digital wallets much smoother for users. The introduction of Near Field Communication (NFC) technology and biometric authentication techniques, like fingerprint and facial recognition, has enhanced the security, efficiency, and convenience of using digital wallets. These improvements deal with the everyday issues of data security and impermissible access, thus building consumer trust. With transactions becoming rapid and secure, digital wallets are not only an easy replacement for cash and physical cards but also a first-choice payment method for most.

Turkey Digital Wallet Market Growth Drivers

Drivers:

• Increasing Shift to E-Commerce and Contactless Payments: The rise in the country's population shifting towards e-commerce platforms is expected to boost the digital wallet demand, especially due to the demand for comfort, security, and convenience in payment options. According to International Trade Administration (ITA) data from January 2024, the e-commerce market of Turkey is growing at a significant pace, with an increase of 10 percent in 2022 to reach $48.3 billion.

Similarly, according to the data from iyzico which is a well-known digital wallet service provider in the country published a report on the ‘E-commerce ecosystem in Türkiye’ in 2023, which reported that e-commerce in the country was estimated to grow to USD 82.4 billion in 2024 which is an increase of 5.7 percent from the previous year.

Additionally, Turkey is witnessing a growing trend toward acceptance of online shopping. Platforms like Hepsiburada, Trendyol, and Getir have experienced immense growth, and digital wallets such as Paycell and Iyzico have been embedded in these platforms, therefore being favored in digital payments. Moreover, storing card details safely on digital wallets is also another factor, and then confirming transactions with one click, an extremely pleasant and smooth experience for users, hence making this payment style highly adaptable, which is boosting the industry growth in the country.

• Expansion of E-Commerce: The expansion of e-commerce and an increase in contactless payment preference have also played a key role in surging demand. With customers shopping more online and valuing convenience and speed, digital wallets have proven to be the best option for safe and fast payments. Türkiye’s e-commerce market is growing rapidly despite economic challenges. Following record growth of 90% in 2019, the market grew an additional 30% in 2020 and 2021, and 10% in 2022, reaching $48.3 billion. Virtual marketplaces such as Trendyol, Hepsiburada, and Getir have expanded significantly. Istanbul’s startup ecosystem is also thriving, with the city ranked 14th among “Global Emerging Ecosystems” and creating $17 billion in ecosystem value over the past 2.5 years. 

Turkey Digital Wallet Market Scope:

Report Metric	Details
Turkey Digital Wallet Market Size in 2025	US$6.196 billion
Turkey Digital Wallet Market Size in 2030	US$16.953 billion
Growth Rate	CAGR of 22.30%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Device Application
List of Major Companies in the Turkey Digital Wallet Market	Papara Elektronik Para  A.?. BKM Turkcell Ödeme ve Elektronik Para Hizmetleri A.?. T. Garanti Bankas? A.? ?ninal
Customization Scope	Free report customization with purchase

 

Turkey Digital Wallet Market Segmentation:

By Device

• PC/Laptops
• Mobile

By Application

• Money Transfer
• Recharge
• Movie Booking
• Food Ordering
• Others

---

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. TECHNOLOGICAL ADVANCEMENTS

5. TURKEY DIGITAL WALLET MARKET BY DEVICE

5.1. Introduction

5.2. PC/Laptops

5.3. Mobile

6. TURKEY DIGITAL WALLET MARKET BY application

6.1. Introduction

6.2. Money Transfer

6.3. Recharge

6.4. Movie Booking

6.5. Food Ordering

6.6. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

7.1. Major Players and Strategy Analysis

7.2. Market Share Analysis

7.3. Mergers, Acquisitions, Agreements, and Collaborations

7.4. Competitive Dashboard

8. COMPANY PROFILES

8.1. Papara Elektronik Para  A.?.

8.2. BKM

8.3. Turkcell Ödeme ve Elektronik Para Hizmetleri A.?.

8.4. T. Garanti Bankas? A.?

8.5. ?ninal

8.6. TURK Elektronik Para A. ?.

8.7. tpay

8.8. BiLira

8.9. DigiliraPay Teknoloji A.?

8.10. Türkiye ?? Bankas? A.?. 

8.11. T.C. Ziraat Bankas? A. ?

8.12. iyzico

9. APPENDIX

9.1. Currency

9.2. Assumptions

9.3. Base and Forecast Years Timeline

9.4. Key benefits for the stakeholders

9.5. Research Methodology

9.6. Abbreviations 

Papara Elektronik Para  A.S.

BKM

Turkcell Ödeme ve Elektronik Para Hizmetleri A.S.

T. Garanti Bankas? A.S

?ninal

TURK Elektronik Para A. S.

tpay

BiLira

DigiliraPay Teknoloji A.S

Türkiye is Bankas A.S. 

T.C. Ziraat Bankas A. S

iyzico