Global Digital Wallet Industry Analysis By Device, Application, and Geography - Forecasts From 2025 To 2030

Description

Digital Wallet Market Size:

The global digital wallet transaction value is projected to grow at a CAGR of 18.88% over the forecast period, reaching USD 19,682.209 billion by 2030, up from an estimated USD 8,286.388 billion in 2025.

Digital Wallet Market Trends:

Digital wallets, storing credit card details and bank account information on mobile devices, offer seamless mobile payments for in-store purchases, bill payments, mobile recharges, movie tickets, and travel reservations. The digital wallet market is surging due to demand for convenient payment systems and technological innovations like virtual currency and contactless payments. In developing countries, mobile payment systems drive a consumer revolution, enhancing financial inclusion. 

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Real-time customer data analytics boosts digital wallet adoption, enabling retailers to access user information instantly, streamlining transactions, and improving customer experience. This fosters retailer adoption, driving market growth. North America and Europe lead due to advanced fintech infrastructure, while Asia-Pacific, particularly India and China, grows rapidly. Security features like biometric authentication and encryption enhance trust, though cybersecurity risks remain a challenge. Blockchain and AI-driven fraud detection further strengthen secure transactions. The digital wallet market thrives on convenience, innovation, and digital transformation, reshaping global payment ecosystems.

Digital Wallet Market Overview:

Payment systems have adapted swiftly to how consumers pay for products and services ever since the start of the COVID-19 outbreak. There was a dramatic change in how purchases were made physically, online, and through other means. Moreover, the global e-commerce industry is still expanding at an exponential rate. According to KSI’s estimates, this industry will surpass $14.5 trillion in 2029 and will witness a CAGR of more than 11% from 2022 to 2029.

Consequently, customers are increasingly demanding the best from both worlds, and internet shopping is merging into conventional store-based business. More individuals are embracing digital wallets to complete purchases owing to rising internet penetration and expanding smartphone usage. Presently, there is a wide range of e-wallet services, including GPay, PayPal, and Apple Pay, among several others. The e-wallet payment system has been modified to make transactions more convenient for consumers. An e-wallet payment system offers other services outside of processing payments to businesses, like integrating loyalty cards and serving marketing functions.

• Speed - As per PayPal, cart abandonment is a major problem for retailers. 69.8% of carts are left before the checkout process is complete. This is generally when customers become irritated because there are many details to fill out.
• Security - Digital wallets, according to the Identity Theft Resource Center, rely on time-tested security methods like two-factor verification and PINs that are limited to being utilized once. As a result, it is more challenging for cybercriminals to obtain this information when consumers utilize their digital wallets to purchase goods.
• Convenience - According to Marqeta, 60% of consumers indicated that they will feel at ease going out with just their smartphone and not their wallet because of the high level of consumer trust in contactless banking and digital wallets. Furthermore, more than half (56%) of the consumers claimed to have become accustomed to contactless payments and find it inconvenient to enter a PIN.

Payments serve as a secure foundation for the world's economy while simultaneously fostering the growth of digital economies and technological development. Accordingly, the following figures reflect the trend towards digital payments in major countries, indicating high demand for digital wallets worldwide.

Digital transactions have also become prevalent due to the growing digitization. According to the World Bank, internet consumption has surged in countries worldwide. Countries such as Saudi Arabia, UAE, Iceland, Kuwait, Qatar, Bahrain, and Liechtenstein recorded 100% internet consumption in 2021. As a result, increased internet penetration, in addition to the rising acceptance of numerous digital payments via wallets by various e-commerce enterprises, has fueled industry growth. Digital wallets allow users to make payments, save funds, track payments, pay bills, and perform a variety of other things using smartphones or computers/laptops. Various economies worldwide are evolving towards a digital economy, which is leading to the mass use of digital wallets.

Consequently, the COVID-19 pandemic has also played a major role in boosting internet usage. People spent their time at home during the lockdown as work and education were shifted online. Due to social distancing, payment through mobile was considered a better option as payment through wallets was secure and hassle-free.

Furthermore, to expand the industry, various business measures, such as investments, partnerships, and launches, are being taken up. For example, HUMBL, Inc., a US-based provider of merchant services software, announced the integration of BLOCKS into its HUMBL Pay mobile wallet in January 2022, allowing users to buy BLOCKS via gasless, peer-to-peer transactions.

Digital Wallet Market Growth Drivers:

• Increasing adoption of smartphones

Smartphones are becoming cheaper and more affordable to many. Smartphone use has become common worldwide, leading to the digital wallet market because of the availability of internet resources globally. Furthermore, a large portion of the population now owns smartphones, which increases the potential user base for mobile wallet services.

Moreover, smartphones are becoming regarded as indispensable instruments for day-to-day activities, such as banking. Further, the market growth is characterized by the increased use of digital payment modes that offer more convenience to their users. Moreover, to continue their essentiality in the digital age, leading firms are putting money into user-friendly services and applications that are tailored to meet the diverse requirements of smartphone owners.

• Increasing focus on contactless payment

The higher emphasis on using digital wallets has resulted in increased demand, implying that the market will be favorable henceforth. There also continues to be a growth in the popularity of touchless payment systems because individuals need a safer mode since they deviate from the use of paper money or cards. Moreover, digital wallets are provided with almost proximity interaction (NFC) technology, enabling quick and secure contactless transactions by customers using their smartphones on POS machines. It means that prompt payment is more convenient for those who are busy. Paying for goods or services using contactless cards has seen an increased use among people in a bid to maintain cleanliness against spreading diseases like coronavirus. Businesses are spending money on NFC-capable terminals in an attempt to meet customer preferences, which has resulted in the expansion of the market.

• Rising security concerns

Digital wallet providers understand that their products need to be more secure than before. Hence, they are rolling out advanced security features such as biometric authentication and tokenization to boost public trust. Moreover, authentication techniques based on biometrics create a very secure layer, thereby ensuring that only legitimate users can access or use the phone wallets that they have created. Additionally, tokenization reduces the likelihood of a data breach by making it deeper.

Some of the best-known companies worldwide have set up cutting-edge security systems to increase their customers' confidence while making various types of payments. Companies like Google or Amazon could use cutting-edge security systems to enhance consumer confidence while making online payments.

• Easy checkout process

Digital wallet apps make it possible for users to store different payment methods, like debit cards and credit cards, among other cards, in one place. Because of this, there is no need to carry plastic cards around anymore, because any transaction can be quickly made. Furthermore, digital wallets simplify both online and offline payments, thus easing checkouts. Digital wallets also make it easier to check out for both in-person and online purchases. In keeping with this, consumers can finish transactions on their smartphones with a few taps, reducing time spent in line or entering payment information. Additionally, digital wallets provide tools for budgeting and tracking transaction histories. The market is growing because consumers can easily observe their spending and get insightful information about their financial habits.

• Favorable government initiatives and investments

The enhancement of internet infrastructure and technological upgradation, coupled with developments in digital payment platforms, has propelled the demand for digital wallets globally. Also, favorable government initiatives to bolster digitization are further expected to accelerate the digital wallet industry's growth. For instance, the “Digital India” initiative aims to make government services more accessible to all citizens of the nation electronically. Moreover, efforts to promote digital payment platforms in several Middle Eastern countries are also being witnessed. 

Digital Wallet Market Restraint:

• Increasing cases of cyber crimes

Digital wallets and mobile payment applications have become more popular, which is why they have attracted the attention of cyber-criminals. Due to mobile wallet attacks, many people have lost their sensitive information, and hundreds of millions of dollars have been lost in the process. NITI Aayog data shows that such attacks have affected more than half of the Indian enterprises; a few examples are ransomware, phishing scams, Trojans, and denial-of-service attacks; all these are cyber threats that could disrupt the steady growth of the company’s business. Providers of financial technology services are more susceptible to various types of cyberattacks owing to the constant addition of new features and technologies aimed at satisfying customer demands, which could, in turn, inhibit market development.

Digital Wallet Market Segment Analysis:

• The PC/ Laptops segment is anticipated to grow substantially

The global digital wallet industry for devices is bifurcated into PCs/laptops and smartphones. Contrary to mobile phones, PC/laptops are considered a safer option for transferring money as these are less susceptible to certain types of malware and phishing attacks, which can help your digital wallet and financial information. Additionally, a PC/laptop can provide a larger screen and better user interface for checking and confirming transaction information, enhancing accuracy and security while completing transactions using digital wallets, especially for larger sums or more complex transactions. Moreover, for people who cannot keep their financial transactions properly, they can easily transfer their record data into a file for keeping track or for financial analysis.

Additionally, PCs give an easy way to access and manage digital wallet services. Through the web-based interfaces or dedicated desktop apps supplied by wallet service providers, users can log in to their digital wallet accounts, check balances, review transaction history, and undertake other financial operations. Secure operating systems and huge visibility, as compared to mobile, help pay larger amounts with more confidence. Hence, the use of non-cash transactions is increasing in the US, along with various other countries, which is providing an edge for industry growth as the use of PCs or laptops is anticipated to increase for larger amounts, providing an edge for industry growth in the coming years.

Digital Wallet Market Geographical Outlook: 

Asia Pacific Digital Wallet Industry

• Asia Pacific is projected to grow at a high rate during the forecast period

Southeast Asia is rapidly emerging as a key player in the global digital wallet market, driven by robust economic growth and a sharp rise in smartphone penetration. Historically reliant on cash-based transactions, the region is now witnessing a significant shift toward cashless payments. This transformation is being powered by a diverse ecosystem of stakeholders, including banks, ride-hailing platforms, remittance services, and fintech startups, who are expanding access to digital financial tools. While China previously led the mobile payment revolution through its advanced fintech infrastructure, Southeast Asia is quickly closing the gap by embracing digital wallets at scale.

North America Digital Wallet Industry

• North America is also predicted to hold a significant market share

In the North American digital wallet industry, smartphones held the major share in the device segment, maintaining their dominance throughout the forecast period. Its widespread adoption, combined with features like NFC technology for contactless payments, built-in security measures, and push notifications, is the major reason for its high growth.

The significant growth in food ordering and money transfer segments is attributed to the convenience factor they offer to users. The ease of use and the added benefit of instant transactions have driven the popularity and growth of these applications within the region's digital wallet industry.

In the US, since 2007, advances in digital wallet technology have led to an explosion of wallet models and alternatives, all of which aim to increase user convenience, make better use of data, deliver offers, reduce friction, or cut the cost of payments. Financial technology businesses were among the first to develop wallet technology, which started in 2007. To address the issue of facilitating in-app and m-commerce payments, startups such as Braintree, Klarna, and Ayden were established.

However, the trajectory of mobile wallets reached a significant turning point with the launch of Apple Pay in October 2014. Despite Google Wallet being unveiled as the first device-specific NFC (Near Field Communication) wallet in 2011, the market had been eagerly awaiting Apple's technological entry. Subsequently, Apple Pay's introduction spurred further developments in the digital wallet space. Moreover, following Apple's lead, several new digital wallets made their debut in the USA, including the introduction of PayPal's digital wallet in 2016. These new entrants significantly expanded the digital wallet industry, offering users a broader array of options for managing their finances and making transactions seamlessly.

Companies that offer digital wallets to consumers aim to promote customer engagement by giving them a full range of services to oversee their finances and improve their ability to purchase both online and offline. For instance, in the coming years, PayPal will build on the transformation of its digital wallets it carried out in 2021 to further develop and improve its current solutions, such as Buy Now, Pay Later, and Rewards, to deliver additional value for customers. Furthermore, Venmo digital wallet in the nation, is a well-known smartphone app used to transfer money between users and to make payments at particular businesses. Through improvements to the PayPal and Venmo digital wallets, which offer functionality to make it easier for customers to checkout, discover deals and offers, monitor and reclaim rewards, and deal with digital currencies, such as buying, holding, trading, and transferring them in some markets, it has increased the value that it offers to consumers. Consequently, the company is witnessing increased revenue growth in the country.

Furthermore, payment systems have adapted swiftly to how consumers pay for products and services ever since the start of the COVID-19 outbreak. There was a dramatic change in how purchases were made physically, online, and through other means. Consequently, Internet shopping is merging with conventional store-based business.

In this context, it was reported in January 2023 that some of America's largest banks, including Bank of America and JPMorgan Chase, are collaborating to establish their own digital payment wallet that may be employed for online shopping. The upcoming new wallet is an immediate response to rising consumer use of digital payments, particularly those made through Apple Pay, PayPal, and services from other internet giants like Google Pay and Amazon Pay.

Digital wallets, according to the Identity Theft Resource Center, rely on time-tested security methods like two-factor verification and PINs that are limited to being utilized once. As a result, it is more challenging for cybercriminals to obtain this information when consumers utilize their digital wallets to purchase goods.

Additionally, their adoption has introduced a secure means of storing card information and shipment details for online and mobile transactions. This innovative technology facilitates remote card transactions without the necessity of physically sharing sensitive data with merchants, such as card numbers. Moreover, it extends to in-person card purchases, eliminating the requirement for the physical card itself.

This transition towards digital wallets is evident when examining the annual shares of digital wallet-based transactions compared to credit and non-prepaid debit card transactions. Furthermore, digital wallets are rapidly expanding their reach into various applications beyond traditional payment scenarios. For U.S. internet gaming companies, payments are one of the key drivers of client retention. Digital wallets attempt to give operators a competitive advantage in terms of client acquisition and retention by offering an unmatched payment experience. Therefore, to make it easier and quicker than ever to bet online with iGaming companies, Skrill USA, the digital wallet from the renowned specialized payments platform Paysafe, introduced a significant product redesign in October 2021. The first of many upcoming updates provides the Skrill wallet, which is designed particularly for iGaming, with every advantage that players desire, from an easy and simple user experience (UX) to the ability to rapidly make deposits and receive rewards.

Digital Wallet Market Key Developments:

• In September 2025, Citi and Dandelion, a Euronet Worldwide, Inc. firm, announced a cooperation to improve cross-border payments. The collaboration is enabled by the integration of Citi's cross-border payments solution WorldLink® Payment Services with Dandelion's extensive digital wallet network.
• In July 2025, PayPal announced a series of worldwide agreements that would bring together many of the world's top payment systems and digital wallets on a single platform, beginning with interoperability with PayPal and Venmo.
• In January 2025, MobiKwik, India’s largest digital wallet, announced that it has launched a full version of India’s Central Bank Digital Currency (CBDC), e-rupee (e?), in partnership with Reserve Bank of India (RBI) and Yes Bank.
• In June 2023, Google revealed plans to expand Google Wallet into five additional nations. Montenegro, North Macedonia, Argentina, Albania, and Bosnia and Herzegovina. In a forum post, a company representative announced the launch and mentioned that the app was made available in 12 countries across Asia, Europe, and North America.
• In June 2023, Mastercard, a payments network, and Alipay, a Chinese mobile payment platform, partnered to give foreign visitors another simple way to make cashless payments in China. Through cooperation, foreign visitors can link any Mastercard card to their Alipay digital wallet, simplifying e-payments in China.

Digital Wallet Market Scope:

Digital Wallet Market Segmentation:

• BY DEVICE
  • PC/ Laptops
  • Mobile
• BY APPLICATION
  • Money Transfer
  • Recharge
  • Movie Booking
  • Food Ordering
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • France
    • Germany
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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Table Of Contents

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.1.1. E-Commerce Evolution

2.1.2. Customer Expectation

2.1.3. Payment Trends

2.1.4. Current Trends and Future Outlook

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK 

5. DATA CENTER COLOCATION SOFTWARE MARKET BY DEVICE

5.1. Introduction

5.2. PC/Laptops

5.3. Mobile

6. DATA CENTER COLOCATION SOFTWARE MARKET BY APPLICATION

6.1. Introduction

6.2. Money Transfer

6.3. Recharge

6.4. Movie Booking

6.5. Food Ordering

6.6. Others

7. DATA CENTER COLOCATION SOFTWARE MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Device

7.2.2. By Application

7.2.3. By Country

7.2.3.1. United States

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Device

7.3.2. By Application

7.3.3. By Country

7.3.3.1. Brazil 

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Device

7.4.2. By Application

7.4.3. By Country

7.4.3.1. United Kingdom

7.4.3.2. Germany

7.4.3.3. France

7.4.3.4. Italy

7.4.3.5. Others

7.5. Middle East & Africa

7.5.1. By Device

7.5.2. By Application

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Others

7.6. Asia Pacific

7.6.1. By Device

7.6.2. By Application

7.6.3. By Country

7.6.3.1. Japan

7.6.3.2. China

7.6.3.3. India

7.6.3.4. South Korea

7.6.3.5. Taiwan

7.6.3.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Payment

9.1.1. Samsung

9.1.2. Apple Inc.

9.1.3. Google Llc

9.1.4. Paypal

9.1.5. Line Pay Corporation

9.1.6. Paytm Payment Bank Ltd

9.1.7. One Mobikwik Systems Limited

9.1.8. Zelle

9.1.9. Walmart

9.1.10. Mastercard

9.1.11. Wechat (Tencent Holdings Limited)

9.1.12. Alipay (Alibaba Group)

9.1.13.  Mercadolibre Inc.

9.1.14.  Venmo

9.1.15. Cash App

9.1.16. Gopay

9.1.17. Phonepe

9.1.18. Rapipay Fintech Private Ltd

9.1.19. Dana - Pt

9.1.20. Huawei Pay (Huawei Technologies Co. Ltd)

9.1.21. Kakao Corporation

9.1.22. Freecharge Payment Technologies Pvt. Ltd (Axis Bank)

9.1.23. Picpay

9.1.24. Grab Holdings Inc. (Grab)

9.1.25. Consensys (Metamask)

9.1.26. Imtoken Pte. Ltd.

9.1.27. Ledger

9.1.28. Hyperpay

9.1.29. Coinbase

9.1.30. Safepal Wallet

9.1.31. Coin98 Labs

9.1.32. Mathwallet

9.1.33. Atomic Wallet

9.1.34. Phantom

9.1.35. Alphawallet

9.1.36. Coinbase

9.1.37. Trust Wallet

9.2. Identity

9.2.1. Thales

9.2.2. Identyum

9.2.3. Id.Me, Inc.

9.2.4. Scytales Ab

9.2.5. Eudi Wallet

9.2.6. Google Llc

9.2.7. Trinsic Technologies Inc:

9.2.8. Apple Inc

9.2.9. Samsung

9.2.10. La Wallet

9.2.11. Digilocker

9.3. Access

9.3.1. Apple Inc.

9.3.2. Google LLC

9.3.3. Samsung

9.3.4. Lastpass

9.3.5. Selznick Scientific Software

9.3.6. The Cleveland Orchestra And Musical Arts Association

9.3.7. True Tickets

9.3.8. Wallet Passes

9.3.9. Paypal

9.4. White Label Platform

9.4.1. Cellum

9.4.2. Mastercard

9.4.3. Amdocs

9.4.4. Velmie

9.4.5. Mistral Mobile

9.4.6. Panamax Inc. (Bankai Group Inc)

9.4.7. Puresoftware

9.4.8. Telefonaktiebolaget Lm Ericsson

9.4.9. Youtap Limited

9.4.10. Hi Sun Fintech Global Limited

9.4.11. Comviva Technologies Limited (A Tech Mahindra Company)

10. RESEARCH METHODOLOGY

LIST OF FIGURES

LIST OF TABLES

Companies Profiled

Payment

• Samsung
• Apple Inc.
• Google Llc
• Paypal
• Line Pay Corporation
• Paytm Payment Bank Ltd
• One Mobikwik Systems Limited
• Zelle
• Walmart
• Mastercard
• Wechat (Tencent Holdings Limited)
• Alipay (Alibaba Group)
•  Mercadolibre Inc.
•  Venmo
• Cash App
• Gopay
• Phonepe
• Rapipay Fintech Private Ltd
• Dana - Pt
• Huawei Pay (Huawei Technologies Co. Ltd)
• Kakao Corporation
• Freecharge Payment Technologies Pvt. Ltd (Axis Bank)
• Picpay
• Grab Holdings Inc. (Grab)
• Consensys (Metamask)
• Imtoken Pte. Ltd.
• Ledger
• Hyperpay
• Coinbase
• Safepal Wallet
• Coin98 Labs
• Mathwallet
• Atomic Wallet
• Phantom
• Alphawallet
• Coinbase
• Trust Wallet

Identity

• Thales
• Identyum
• Id.Me, Inc.
• Scytales Ab
• Eudi Wallet
• Google Llc
• Trinsic Technologies Inc:
• Apple Inc
• Samsung
• La Wallet
• Digilocker

Access

• Apple Inc.
• Google LLC
• Samsung
• Lastpass
• Selznick Scientific Software
• The Cleveland Orchestra And Musical Arts Association
• True Tickets
• Wallet Passes
• Paypal

White Label Platform

• Cellum
• Mastercard
• Amdocs
• Velmie
• Mistral Mobile
• Panamax Inc. (Bankai Group Inc)
• Puresoftware
• Telefonaktiebolaget Lm Ericsson
• Youtap Limited
• Hi Sun Fintech Global Limited
• Comviva Technologies Limited (A Tech Mahindra Company)

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