UAE Corporate Wellness Market Size, Share, Opportunities, And Trends By Type (Weight Management & Fitness, Smoking Cessation, Stress Management, Others), By Enterprise Size (Small, Medium, Large) - Forecasts From 2023 To 2028

The UAE corporate wellness market is estimated to grow at a CAGR of 4.99% to reach US$208.524 million by 2028 from US$148.248 million in 2021.

Corporate wellness has gained growing significance in the UAE, with companies recognizing the pivotal link between employee well-being and success. Numerous UAE businesses are now embracing comprehensive wellness programs that encompass physical fitness, mental health support, and holistic well-being initiatives. These endeavors prioritize fostering a harmonious work-life equilibrium and commonly include offerings like fitness facilities, stress management workshops, mindfulness sessions, and health evaluations. Also, female participation in the labor force population in the United Arab Emirates is increasing presently. For instance, the labor force participation rate for females in 2019 was 54% and in 2021 it increased to 55%.

The competitive job market in UAE

In the fiercely competitive job market of the UAE, such wellness programs not only serve as magnets for top talent but also bolster employee engagement, effectiveness, and overall job contentment. Work-related stress is frequently increasing in the country which is raising a need for corporate wellness programs. For instance, according to the American Institute of Stress, 40% of employees in Dubai say that their job is highly stressful and causes diseases like high blood pressure, insomnia, headache, anxiety, and depression. Such initiatives for employees are expected to contribute to the long-term viability of employees in an organization.

Increasing demand for corporate wellness services among employees

The demand for corporate wellness among employees is increasing as corporate employees are demanding vacations to de-stress their minds from daily work. The increasing demand for work-life balance in the country is also one of the reasons fueling the market for corporate wellness in the country. Additionally, long hours put by employees in the work are increasing obesity in the population. For instance, according to the International Diabetes Federation, 8,057,100 people in the United Arab Emirates are suffering from diabetes is 12.3% adults of in the country be suffering from this disease in 2021. Hence, to get relief from the daily stress people demand the need for cooperate wellness in the country.

Increasing stress management services

Corporate wellness initiatives are in greater demand as they improve workers' general health and happiness. Additionally, by implementing a corporate wellness program, the employers indirectly support a healthy workplace and help reduce the stress of employees which improves the standing of their companies. Further, the UAE government frequently implements new initiatives to treat mental health concerns and lessen the stigma surrounding them. By providing employees with access to mental health treatments and assistance as needed, it has developed several projects for expatriates and Emiratis.

Additionally, according to the National Library of Medicine, in the Arab region, only 39.5% of hospitals have a formalized wellness program.  For hospital employees, mental health services were offered to 20.9% of the employees, and stress management to 23.3% of the healthcare employees.

Market Key Developments

• In November 2022, the first genuinely comprehensive health and employee engagement platform for the Middle East essentially UAE and Saudi Arabia, called VIWELL, was unveiled at HRSE KSA, the premier HR Summit and Expo for the region.
• In October 2021, the Theqa initiative was introduced by Emirates Health Services (EHS) to assist healthcare professionals (HCPs) who have experienced trauma as a result of their involvement in an unplanned bad patient occurrence. This is a component of the EHS's strategy to enhance workplace well-being, raise awareness of the value of psychological and mental health, and provide a work environment where workers feel empowered to advance their intellectual, physical, and psychological well-being.

Segmentation:

• By Type
  • Weight Management & Fitness
  • Smoking Cessation
  • Stress Management
  • Others
• By Enterprise Size
  • Small
  • Medium
  • Large