The United Kingdom instant coffee market is projected to grow at a CAGR of 3.03% to reach a value of US$1,526.675 million by 2025, from US$1,276.433 million in 2019.
Increased consumption of instant coffee by a high number of households
According to the British Coffee Association, there are about 80% of the households that consume instant coffee, mostly due to the fact that the older individuals (those above 65 years) find it easier to brew coffee at home rather than going out to a café or coffee shop. In addition, instant coffee pods and ground coffee has rapidly gained popularity among the millennials and is pushing the demand even further, which is leading to market growth.
Majority of the individuals among the younger, middle-aged and older population prefer to consume tea
Tea is an increasingly popular hot and cold beverage that is consumed in many counters globally, by the older, middle aged and adolescent population as well. Majority of the individuals among the older and the middle-aged population prefer consuming tea to coffee and it is a staple for most of them during breakfast or in the afternoon. In addition, there are market players such as Lipton and Twinnings, which are among the famous brand that offers a verity of tea to cater to the different tastes of the consumers. Thus, this factor slightly hampers the growth of the market over the forecast period.
Product Launches by the market players in the UK Instant Coffee Market
The market players are involved in offering better and advanced varieties of instant coffee with enhanced flavor and aromas to bolster their market position and cater to the demands of the consumers are estimated to lead to increased consumption and propel the market growth further over the forecast period.
Some of the product launches have been mentioned below-
Freeze Dried Instant Coffee to grow at a significant pace over the forecast period owing to tastes and preferences of the individuals
Freeze Dried instant coffee is a coffee processing method that keeps the coffee beans at low temperatures and does not allow it to get it into contact with hot air thereby retaining its flavor and aroma. By processing method, freeze-dried instant coffee is estimated to grow at a significant pace over the forecast period owing to the fact that an increasing number of individuals prefer a flavorful coffee with rich taste and aroma.