The global wearable display market is expected to grow at a compound annual growth rate of 20.84% over the forecast period to reach a market size of US$6.618 billion in 2026 from US$2.126 billion in 2020. The rising disposable income is pushing the demand for wearable products such as smartwatches and head-mounted display devices. The shipment of fitness bands and other health tracking wearables has been witnessing a steady increase, on account of the demand from a growing proportion of the population that is becoming health conscious. Furthermore, the growing adoption of AR/VR devices along with the incorporation of small LED displays in wearable devices such as smartwatches and fitness band is projected to boost the wearable display market. While technological advancements in wearable technologies are also anticipated to widen up the growth opportunities and drive the wearable display market over the forecast period. Also, increasing popularity of wearable devices is estimated to boost their demand around the globe, thus augmenting the demand for wearable displays. In addition to this, the growing demand for connected devices which is estimated to shoot up in the coming years reaching 85.933 billion units in 2023, from 19.236 billion units in 2017, i.e., at a CAGR of 18.73% (Source: Knowledge Sourcing Intelligence Analysis), thus further augmenting the demand for wearable displays in the coming years.
By Industry vertical, the wearable display market is segmented as consumer electronics, healthcare, military and defense, and others. Consumer electronics are expected to hold a significant share in the market owing to a significant number of products in the market coupled with increasing investment in research and development by market players. The market for the healthcare sector is anticipated to grow at a substantial rate on account of growing health awareness and rising healthcare expenditure in smart wearable devices around the globe. Furthermore, due to rising government expenditure in the military and defense, the market for wearable display is anticipated to witness substantial growth in the coming years. In addition, companies are investing heavily in research and development and come up with new health features in their smartwatch segment with collaboration with health institutions resulting in increasing the demand for wearable displays. In fact, in September 2019, Apple announces three groundbreaking studies in collaboration with leading medical institutions like Harvard T.H. Chan School of Public Health, the NIH’s National Institute of Environmental Health Sciences (NIEHS), University of Michigan and Brigham and Women’s Hospital among others. One of the studies named Apple Hearing Study is contributed towards making listening safe initiative that is used in its latest smartwatch segment.
Based on technology, the wearable display market has been segmented into OLED and LED. The demand for OLED display is estimated to shoot up in the coming years on account of rising demand for higher quality image output, combined with rapid technological advancements and increasing investment by key players into the development of OLEDs. Additionally, OLED (Organic Light-Emitting Diodes) is a display technology which utilizes a flat light emitting technology, produced by placing a series of thin films between two conductors. This results in a thinner, more vibrant and brighter display in comparison to other technologies. Additionally, since it individually illuminates every pixel, it can also shut them down individually, resulting in a more battery efficient performance. These benefits offed by OLED displays have enabled smartwatch and other wearable device manufacturers to offer additional functionality such as always-on displays, thus resulting in the rapid adoption of this technology. For example, in December 2019, Garmin, one of the leading players in the smartwatch industry, launched the Garmin Venu, the company’s first smartwatch with an AMOLED display. This increasing adoption of this display technology, combined with the rising production and sales of premium smartwatches is estimated to be some of the prominent drivers of the OLED wearable display market, While, LED wearable displays are anticipated to hold a significant share in the market owing to their early adoption, and lower costs compared to OLED displays.
Geographically, Asia Pacific is estimated to hold a major share in the wearable display market owing to the region being a manufacturing hub for connected and wearable devices. Furthermore, budding investments in the manufacturing sector in developing countries such as South Korea, India, and China are also anticipated to further promote the demand for wearable displays in the years to come. North America and the European region are also anticipated to show decent growth in the coming years owing to rapid technological advancements and increasing focus on domestic manufacturing.
The major players profiled in the global wearable display market include Samsung Electronics Co. Ltd., BOE Technology Group Co. Ltd, LG Display Co. Ltd, Kopin Corporation, Au Optronics Corporation, Japan Display Inc., Tianma Microelectronics Co. Ltd., eMagin Inc., HannStar Display Corporation, and Lumus Ltd among others.