Knowledge Sourcing Intelligence announces the publication of a new report on “Mobile Location Analytics Market - Forecasts from 2020 to 2025" to their offering.
Mobile Location Analytics, which is also known as (MLA) is a type of customer intelligence solution that is for and used by the retailers in order to develop aggregate reports in order to improve the store layouts and understand the customer shopping patterns.
According to the report, the Mobile Location Analytics Market is projected to increase at a CAGR of 18.97% over the forecast period 2019-2025.
The market is expected to surge over the forecast period owing to the fact that there has been a rise in the disposable income among the low-income and the middle-income population, which has resulted in the increase in their propensity to spend on smartphones. In addition, the penetration of internet is also increasing, which is allowing people to use more of the online services such as online shopping on e-commerce and e-retail platforms. Moreover, the increasing usage of technologies such as Wi-Fi and Bluetooth is also adding to the market growth.
In addition, the demand for mobile location analytics is further increasing owing to the fact there the analytics solutions are being adopted increasingly by the end-user industries. By using these solutions the companies are able to study the and gain meaningful insights related to consumer behaviour, which is facilitated by gaining important data and information from s consumer’s Wi-Fi and Bluetooth enabled devices., which helps the different business owners to understand their customers and serve them better. Therefore, this factor is contributing to the boost in the market growth further.
By tool, the reporting and visualization tools are expected to hold a significant market share owing to the fact that these tools are increasingly preferred by the businesses in order to analyse the consumer behaviour as that are able to effectively present, and manage and visualize data in form of tables charts, and graphs. Thus, they are able to provide insights in a concise manner. Geographically, the North American region is expected to hold a significant market share on account of the well-established Information and Communications Technology industry. In addition, there is a presence of major players and carrier network provider such as Verizon, which are involved in the provision of mobile location analytics solutions, and also investing to accelerate the development of 5G, which are going to further enhance the capabilities of mobile location analytics.
The major players covered as part of the report are Oracle Corporation, IBM, Pitney Bowes Inc., Cisco Systems, Space Curve, Inc., TIBCO Software Inc., Galigeo, and Google among others.
View a sample of the report or purchase the complete study at https://www.knowledge-sourcing.com/report/mobile-location-analytics-market
This report has segmented the Mobile Location Analytics market on the basis following terms: