Mobile Location Analytics Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Tool (Reporting And Visualization Tool, Geocoding And Reverse Geocoding Tool, Data Integration And ETL Tool, Thematic Mapping And Spatial Analysis Tool, Others), By Components (Hardware, Software, Services), By End-User Industry (Healthcare, BFSI, Travel And Tourism, Retail, Other), And By Geography - Forecasts From 2022 To 2027
- Published : Nov 2022
- Report Code : KSI061610329
- Pages : 136
The global mobile location analytics market is projected to grow at a CAGR of 16.19% during the forecast period, reaching a total market size of US$26.782 billion in 2027 from US$9.369 billion in 2020.
Mobile location analytics (MLA) technology is used for tracking smartphones and other internet devices as soon as they move out of the store. This solution is enabling retailers to gather data for the optimization of floor plan layouts, advertisement placement, and checkout lane staffing. Factors such as the growing need for enhanced transportation/logistics planning, risk analysis, and fraud detection are boosting the demand for MLA technology globally. The rising number of smartphone users, growing demand for mobile location insights, and other technological advancements will further propel the growth of the mobile analytics market in the coming years. The Asia Pacific region is expected to be the fastest market growth owing to the increasing number of retail chains in emerging economies such as China and India, coupled with the rising number of smartphone users in the region. However, privacy concerns and a lack of skilled personnel in organizations are the factors that will hinder the growth of the MLA market during the forecast period.
Increasing demand for smartphones to propel the growth of the market globally
The demand for smartphones has been growing rapidly. According to Ericsson in 2020, the number of smartphone subscriptions across the globe surpassed 6 billion and is expected to grow by hundreds of millions in the next few years further, with China, India, and the United States as the countries with the highest number of smartphone users. This growing demand for smartphones along with advancements in smartphone technology is thus expected to boost the growth in the mobile location analytics market. The improvement in the outlook of the consumers, working from home, and sustained learning, are some factors that are expected to further propel the sales of smartphones.
The rapid adoption of smartphones and growing technology across the globe are expected to propel the MLA market significantly. For instance, according to the Office for National Statistics of the United Kingdom, 91% of adults in the UK were recorded to be internet users in 2019, up from 90% in 2018, owing to the penetration of smartphones in the country. This penetration has still been on a rise, hence, providing a favorable atmosphere for the growth of this market. Further, the rising demand for high-speed data connectivity for integrated IoT applications, like energy management and smart home products, is likely to augment the adoption of 5G smartphones, thus fuelling the smartphone demand further and conversely driving the MLA market. For instance, OPPO India in January 2021, announced its aim to launch more than six 5G-enabled devices in India in the same year, due to 5G-ready and IoT product categories becoming more important for smartphone players in the country.? Further, the Digital India program, which is a flagship program of the Government of India aims at transforming the country into a digitally empowered society and is expected to further. Additionally, in China, the rising smartphone adoption and the availability of 4G have resulted in a spike in mobile internet usage with more than 990 million people using mobile internet services. Thus, this high rate of adoption of smartphones in developed as well as emerging economies is expected to hold the MLA market in good stead due to its major application in smartphone technology.
Growth in the internet population to further augment the market
In accordance with the 48th China Statistical Report on Internet Development in the country, internet users totaled a figure of about 1.011 billion. The internet penetration rate approached 71.6% in the country as of June 2021, which is huge considering the vast population of the country. Further, according to a study by Nielsen, there has been a surge of internet users across the country with a 45% growth of active internet users in the rural regions of the country alone in 2019. Adding to that, India's social media penetration is growing significantly, which is a testament to the growing internet population. There were about 448 million social media users in the country as of January 2021, and it rose by 78 million between 2020 and 2021 alone. The rising internet penetration rate and the expanding smartphone audience across the world are thus expected to create significant opportunities in the mobile location analytics market.
- August 2021 - Wipro Ltd announced its partnership with HERE Technologies to offer location analytics solutions to customers from various industry verticals.
- June 2020 - Microsoft and SAS partnered together to move forward and shape the future of AI and analytics. As part of the partnership, the companies would migrate the analytical products and industry solutions of SAS onto Microsoft Azure as the preferred cloud provider for the SAS Cloud.
The COVID-19 pandemic had a negative impact on the MLA market across the globe country due to the subsequent lockdowns that disrupted the supply chain owing to the shutting down of production facilities and also brought down demand due to the dip in sales of products that use this technology. However, the rising prevalence of work-from-home jobs due to lockdowns ignited the sales of consumer electronic goods, due to which there was a rise in the purchase of smartphones. Hence, augmenting the growth of the market to a certain degree.
Mobile Location Analytics Market Scope:
|Market Size Value in 2020||US$9.369 billion|
|Market Size Value in 2027||US$26.782 billion|
|Growth Rate||CAGR of 16.19% from 2020 to 2027|
|Forecast Unit (Value)||USD Billion|
|Segments Covered||Tool, Components, End-User Industry, And Geography|
|Regions Covered||North America, South America, Europe, Middle East and Africa, Asia Pacific|
|Companies Covered||Oracle Corporation, IBM corporation, Pitney Bowes Inc., Cisco Systems, Space Curve, Inc., Euclid, Inc., PlaceIQ, TIBCO Software Inc., Galigeo, Google LLC|
|Customization Scope||Free report customization with purchase|
- By Tool
- Reporting and Visualization tool
- Geocoding and Reverse Geocoding tool
- Data integration and ETL tool
- Thematic mapping and spatial analysis tool
- By Components
- By End-User Industry
- Travel and Tourism
- By Geography
- North America
- United States
- South America
- Middle East and Africa (MEA)
- Saudi Arabia
- Asia Pacific (APAC)
- South Korea
- North America
Frequently Asked Questions (FAQs)
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation
2. RESEARCH METHODOLOGY
2.1. Research Data
3. EXECUTIVE SUMMARY
3.1. Research Highlights
4. MARKET DYNAMICS
4.1. Market Driver
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of End-Users
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. MOBILE LOCATION ANALYTICS MARKET, BY TOOL
5.2. Reporting and Visualization tool
5.3. Geocoding and Reverse Geocoding tool
5.4. Data integration and ETL tool
5.5. Thematic mapping and spatial analysis tool
6. MOBILE LOCATION ANALYTICS MARKET, BY COMPONENTS
7. MOBILE LOCATION ANALYTICS MARKET, BY END-USER INDUSTRY
7.4. Travel and Tourism
8. MOBILE LOCATION ANALYTICS MARKET, BY GEOGRAPHY
8.2. North America
8.2.1. United States
8.3. South America
8.5. Middle East and Africa (MEA)
8.5.1. Saudi Arabia
8.6. Asia Pacific
8.6.5. South Korea
9. COMPETITIVE ENVIRONMENT AND ANALYSIS
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix
10. COMPANY PROFILES
10.1. Oracle Corporation
10.2. IBM corporation
10.3. Pitney Bowes Inc.
10.4. Cisco Systems
10.5. Space Curve, Inc.
10.6. Euclid, Inc.
10.8. TIBCO Software Inc.
10.10. Google LLC
Pitney Bowes Inc.
Space Curve, Inc.
TIBCO Software Inc.
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