The sauces and dips market is gaining fame owing to their variety of flavors and adoption as sides, dressings, and condiments. A wide range of flavored sauces such as tomato sauce, mayonnaise, chili sauce, soya sauce, and others have captured a large market segment and are anticipated to grow further at a significant rate. The prime players in the market, withstand cutthroat competition by offering variety along with quality at an affordable price. Taking an example of Indian-origin sauces and dips brand Veeba, which is gaining the market with the help of its diverse sauces and dips portfolio. Kraft Heinz Company is another prime player in the market, whit over 40 years of experience in this field. The company aims to innovate its way through the market and become a global leader. Recently, the Heinz company collaborated with Top Maters to launch 5 new flavors of BBQ sauce. While the existing players are competing to reach the top, the industry is encountering a few new and unique entrants. Habanero, a chain of Mexican restaurants, diversified in the market of sauces and dips with the launch of its Habanero BBQ range of sauces. There are other prominent players as well in the market making significant changes. Hence, it becomes crucial to scrutinize the market. Look at its past, prospects, and future.