Facial Care Market expected to reach USD 207.196 billion by 2030

Facial Care Market Size & Growth

According to a research study published by Knowledge Sourcing Intelligence (KSI), the facial care market will expand from USD 156.066 billion in 2025 to USD 207.196 billion in 2030 at a CAGR of 5.83% during the forecast period.

The facial care market encompasses a range of commodities, from face washes to functional components like vitamin A1 derivative or vitamin B3 compounds, helping maintain good skin health. It addresses multiple skin-related concerns like hydration retention, purification, exfoliation, moisture replenishment, UV shielding, maturity signs, and other related problems. The market for facial care includes products like skin purifiers, skin balancers, hydrating lotions, dead skin removers, treatment sheets, concentrated formulas, facial essential oils, pimple treatment creams, and many other products to enhance the overall health of the face. The demand for skincare products is rising as buyer consciousness for skincare products is increasing.

At the same time, increasing environmental contamination around cities is expanding the demand for facial care products for the defense and rejuvenation of skin health. There are rising skin-related concerns, as the harmful effects of airborne impurities are damaging the skin and leading to early skin aging. Furthermore, the rising spendable earnings among consumers are boosting the market expansion of facial care products, leading to increased global facial care market growth.

The Facial Care market consists of products like emollients, lightweight hydration and skin softeners, skin cleansers, scrub agents, nutrient-rich solutions, sunblock formulas, skin wraps and other beauty oils, under-eye treatments, skin refreshers, etc. segmented mainly for women and men, where the women’s category holds the largest market share. Facial care products are distributed primarily through e-commerce and in-store outlets like grocery chains, retail stores, etc. Some facial care companies are leading their distribution channel through medical outlets and chemist stores. The market is fairly spread across Asia-Pacific, North America has the largest market share, while East and Southeast Asia is the fastest-growing facial care market in the projected duration.

➥ View a sample of the report or purchase the complete study at: Facial Care Market Report

Facial Care Market Report Highlights:

• The emollients, hydrating fluids, and skin softeners encompass a broad range of skincare products that provide moisture retention and skin enrichment to the face. Thick emollients, lightweight moisturizers, and hydration boosters are essential for maintaining firmness and preventing dehydration. These products are widely used for daily skincare routines, targeting issues such as uneven surfaces, small wrinkles, and lack of radiance.

• The female segment holds a dominant portion of the facial care market due to higher appearance awareness and routine maintenance. Female users often seek products tailored to different dermal categories and concerns like wrinkle prevention, radiance enhancement, blemish treatment, and moisture balance.
• The physical retail stores remain vital for consumers who prefer in-person evaluation before purchase. Physical retail stores such as grocery chains, large retail centers, and cosmetic shops allow customers to explore a variety of product ranges and receive in-store guidance. Discounts and offers and on-the-spot access also contribute to sustained demand through this channel.
• The North American facial care market is highly mature and holds the largest leading portion globally. Consumers in this region prioritize dermal wellness and are inclined toward premium and advanced products. The U.S. particularly drives the market with a strong presence of international labels, broad access to products, and research and development to introduce modern formulations.

Report Coverage:

Report Metric	Details
Facial Care Market Size in 2025	US$156.066 billion
Facial Care Market Size in 2030	US$207.196 billion
Growth Rate	CAGR of 5.83%
Drivers	Growing Awareness and Consumer Inclination Rising Disposable Income and Expanding Middle-Class Population
Restraints	High Price of Products Side Effects and Sensitivities
Segmentation	Product Type Gender Distribution Channel Geography
List of Major Companies in the Facial Care Market	Coty SkinCeuticals Oriflame Glytone Galderma

Facial Care Market Growth Drivers and Restraints

Growth Drivers:

• Growing Awareness and Consumer Inclination: Rising awareness among consumers about the need for skin health and the importance of facial care products in enhancing the skin’s appearance is a major growth factor. Moreover, the growing innovative advertisement and social media endorsement by brands is also encouraging consumer to adopt facial care products in their daily routine.
• Rising Disposable Income and Expanding Middle Class Population: the increase in disposable income of the working population is promoting higher purchasing of facial care products, which are organic and premium, especially in the Asia Pacific regions.

Restraints:

• High Price of Products: The cost of facial care products is high, especially of premium products, which can deter the market growth among price-sensitive consumers.
• Side Effects and Sensitivities: the concern about the allergies, side effects, or any potential adverse effect due to the application of certain facial care products leads to hesitation in adopting these products among certain consumers.

Facial Care Market Key Development

• Product Launch: In July 2025, Haut.AI unveiled an AI-powered sunscreen, which is SPF Truth Booth. It is powered with the company/s proprietary Gen AI and provides users with customized and hyper-realistic visualization of their skin change due to UV exposure.
• Strategic Initiatives: In June 2025, Kate announced the launch of strategic initiatives to strengthen its facial care and makeup product business and recognition brands across the Asia region.
• Product Launch: In April 2025, Dove introduced the expansion of its facial skincare range in Brazil.

Facial Care Market Segmentation:

Knowledge Sourcing Intelligence has segmented the global facial care market based on product type, gender, distribution channel, and geography.

• Facial Care Market, By Product Type
  • Cream, Lotion, and Moisturizers
  • Cleanser
  • Exfoliators
  • Serums
  • Sunscreens
  • Facemask
  • Others (Facial oil, eye creams, toners, etc.)
• Facial Care Market, By Gender
  • Female
  • Male
• Facial Care Market, By Distribution Channel
  • Physical Retail Stores
  • Online Retail
  • Pharmacies and Drugstores
• Facial Care Market, By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

Facial Care Market Key Players:

• L’Oreal
• Johnson& Johnson
• La Roche-Posay
• Unilever
• Proctor & Gamble
• Estee Lauder
• Shiseido
• Beiersdorf
• LVMH
• Kao
• Coty
• SkinCeuticals
• Oriflame
• Glytone
• Galderma

About Knowledge Sourcing Intelligence (KSI)

Knowledge Sourcing Intelligence (KSI) is a market research and consulting firm headquartered in India. Backed by seasoned industry experts, we offer syndicated reports, customized research, and strategic consulting services. Our proprietary data analytics framework, combined with rigorous primary and secondary research, enables us to deliver high-quality insights that support informed decision-making. Our solutions empower businesses to gain a competitive edge in their markets. With deep expertise across ten key sectors, including ICT, Chemicals, Semiconductors, and Healthcare, we effectively address the diverse needs of our global clientele.