Global Facial Care Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Face Cream, Face Wash, Serums & Masks, Others), By Gender (Male, Female), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

Published:  Jul 2022 Report Code: KSI061613995 Pages: 145

The global facial care market was valued at US$122.803 billion in 2020 and is expected to grow at a CAGR of 4.70% to reach a market value of US$169.371 billion by 2027 over the forecast period. 

The industry for these goods is being driven by raising awareness of the benefits of facial products in maintaining healthy skin, improving skin appearance, and minimizing skin disorders. Furthermore, as the global working population is increasing remarkably in emerging economies like China, India, Australia, and Brazil, the demand for facial care products is also rising tremendously. Facial care is becoming essential for both the male and female populations. Rising awareness regarding the importance of facial products to maintain healthy skin, enhance skin appearance, and minimize skin conditions is driving the industry of these products.

Facial care products have contributed significantly to the global skincare market. Consumers have shifted their focus toward facial beauty products. As such, manufacturers have started their brand campaigns through various social media platforms such as Facebook, Instagram, and YouTube. The increasing use of smartphones and better internet connectivity spike the skin care product market. With growing internet penetration, companies now have a new platform to sell their products around the globe. According to World Bank Data, the percentage of people using the internet has surged from 22.96 in 2008 to 49.72 in 2017. The increase in the internet user population will further grow the market for facial care products as more companies will sell their products online due to the increase in convenience and low investment. This has also helped companies to provide a variety of products to consumer groups of a particular region or country.

The global facial care market has been segmented based on product type, gender, distribution channel, and geography. Based on the product type, the market has been segmented as face cream, face wash, serum & mask, and others. Based on gender, the market segmentation has been done as male and female. The global facial care market has also been classified by distribution channels as online and offline.

An online distribution channel is getting more convenient for consumers

The online distribution channel segment is projected to witness a higher CAGR during the forecast period. This growth is primarily attributed to the booming e-commerce industry across the globe. With online retail stores, people can compare and buy global brands of facial care products. Moreover, consumers usually get some discounts or coupons while making purchases online, which is further attracting customers to this distribution channel. High penetration of smartphones and better internet connectivity has also significantly contributed to the growth of this segment during the forecast period.     

By geography, North America accounts for a noteworthy share of the global facial care market

Geographically, the global facial care market is classified into five major regional markets- North America, South America, Europe, the Middle East and Africa (MEA), and Asia Pacific (APAC). North America accounted for a significant share of the global facial care market in 2019, owing to the high awareness of the benefits of regular face care regimes among both male and female populations. The presence of international global facial care brands in the country also contributes to the market growth in this region. With people having high disposable income and a preference for premium quality facial care products, facial care companies are also launching new variants to expand their product portfolio and maintain their market position in this region. The Asia Pacific region is expected to be the fastest-growing regional facial care market during the forecast period. Increasing purchasing power and continuous rise in the demand for quality facial care products augment market growth. People are getting more aware of the harmful impact of certain chemicals used in facial care products in this region which is encouraging manufacturers to invest in R&D and launch natural ingredient facial care products to capture this growing market. The booming facial care industry in South Korea, India, and China will continue to pave the way for the growth of the APAC facial care market till the end of the forecast period. Other factors, such as the booming online retail industry and the growing use of social media for advertisement and marketing, also support the growth of the facial care market in this region.

Recent Developments

New Good Apple Ultra-Light Full-Coverage Concealer was launched by LVMH's KVD beauty brand in 2022. The concealer incorporates InterLace Pigments, which are ultra-concentrated and blend seamlessly into the skin for crease-resistant coverage and maximum vibrancy.

Planet KIND, a new shaving and skincare brand from Gillette, was released in 2021. Planet KIND packaging is manufactured from 85 percent recycled paper, 85 percent recycled plastic, or infinitely recyclable aluminium, all of which are recyclable. Planet KIND's product line includes moisturizers, face washes, and other items.

COVID-19 Impact on Global Facial Care Market

The COVID-19 outbreak altered consumer spending habits and shopping choices. Market growth has slowed marginally as a result of numerous nations taking multiple efforts to limit the spread of COVID-19. Guidelines for social isolation, business operation hours limits, and travel restrictions are just a few of the fundamental techniques; yet, online sales of the product grew owing to the increasing concern of people with their skin and face care. 

Market Players and Competitive Intelligence

Prominent key market players in the global Facial care market include L’Oreal, Procter and Gamble, Oriflame, Unilever, Estee Lauder Company, Johnson & Johnson, Glytone, VLCC Health Care Limited, Syneron Medical Ltd, Allergan plc, Galderma, G. D. Pharmaceuticals Private Limited, Shiseido Co. Ltd, Kose Corporation, and Kao Corporation. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the global Facial care market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Global Facial Care Market Scope:

Report Metric Details
 Market size value in 2020  US$122.803 billion
 Market size value in 2027  US$169.371 billion
 Growth Rate  CAGR of 4.70% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Product Type, Gender, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered L’Oreal, Procter and Gamble, Oriflame, Unilever, Johnson & Johnson, Glytone, VLCC Health Care Limited, Galderma, Shiseido Co. Ltd, Kao Corporation
 Customization scope  Free report customization with purchase

 

Segmentation

  • By Product Type
    • Face cream
    • Face wash
    • Serums & Masks
    • Others
  • By Gender
    • Male
    • Female
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global facial care market?
A1. Facial Care Market was valued at US$122.803 billion in 2020.

 
Q2. What will be the facial care market size by 2027?
A2. The global facial care market is expected to reach a market size of US$169.371 billion by 2027. 


Q3. What are the growth prospects for the facial care market?
A3. The facial care market is expected to grow at a CAGR of 4.70% over the forecast period. 


Q4. What factors are anticipated to drive the facial care market growth?
A4. The facial care market growth is being driven by raising awareness of the benefits of facial products in maintaining healthy skin, improving skin appearance, and minimizing skin disorders.


Q5. Which region holds the largest market share in the facial care market?
A5. North America accounted for a significant share of the global facial care market owing to the high awareness of the benefits of regular face care regimes among both male and female populations.

1. Introduction
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Market Opportunities
4.4. Porter’s Five Force Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitutes
4.4.5. Competitive Rivalry in the Industry
4.5. Industry Value Chain Analysis

5. Global Facial Care Market Analysis, By Product Type
5.1. Introduction
5.2. Face Cream
5.3. Face Wash
5.4. Serum & Mask
5.5. Others

6. Global Facial Care Market Analysis, By Gender
6.1. Introduction
6.2. Male
6.3. Female

7. Global Facial Care Market Analysis, By Distribution Channel
7.1. Introduction
7.2. Online
7.3. Offline
8. Global Facial Care Market Analysis, By Geography
8.1. Introduction
8.2. North America
8.2.1. North America Facial Care Market, By Product Type, 2020 to 2027
8.2.2. North America Facial Care Market, By Gender, 2020 to 2027
8.2.3. North America Facial Care Market, By Distribution Channel, 2020 to 2027
8.2.4. By Country
8.2.4.1. USA
8.2.4.2. Canada
8.2.4.3. Mexico
8.3. South America
8.3.1. South America Facial Care Market, By Product Type, 2020 to 2027
8.3.2. South America Facial Care Market, By Gender, 2020 to 2027
8.3.3. South America Facial Care Market, By Distribution Channel, 2020 to 2027
8.3.4. By Country
8.3.4.1. Brazil
8.3.4.2. Argentina
8.3.4.3. Others
8.4. Europe
8.4.1. Europe Facial Care Market, By Product Type, 2020 to 2027
8.4.2. Europe Facial Care Market, By Gender, 2020 to 2027
8.4.3. Europe Facial Care Market, By Distribution Channel, 2020 to 2027
8.4.4. By Country
8.4.4.1. Germany
8.4.4.2. France
8.4.4.3. United Kingdom
8.4.4.4. Spain
8.4.4.5. Italy
8.4.4.6. Others
8.5. Middle East and Africa
8.5.1. Middle East and Africa Facial Care Market, By Product Type, 2020 to 2027
8.5.2. Middle East and Africa Facial Care Market, By Gender, 2020 to 2027
8.5.3. Middle East and Africa Facial Care Market, By Distribution Channel, 2020 to 2027
8.5.4. By Country
8.5.4.1. Saudi Arabia
8.5.4.2. UAE
8.5.4.3. Others
8.6. Asia Pacific
8.6.1. Asia Pacific Facial Care Market, By Product Type, 2020 to 2027
8.6.2. Asia Pacific Facial Care Market, By Gender, 2020 to 2027
8.6.3. Asia Pacific Facial Care Market, By Distribution Channel, 2020 to 2027
8.6.4. By Country
8.6.4.1. China
8.6.4.2. Japan
8.6.4.3. India
8.6.4.4. South Korea
8.6.4.5. Australia
8.6.4.6. Indonesia
8.6.4.7. Thaiand
8.6.4.8. Others

9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10. Company Profiles 
10.1. L’Oreal
10.2. Procter and Gamble
10.3. Oriflame
10.4. Unilever
10.5. Johnson & Johnson
10.6. Glytone
10.7. VLCC Health Care Limited
10.8. Galderma
10.9. Shiseido Co. Ltd
10.10. Kao Corporation

L’Oreal

Procter and Gamble

Oriflame

Unilever

Johnson & Johnson

Glytone

VLCC Health Care Limited

Galderma

Shiseido Co. Ltd

Kao Corporation

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