Global Maternity Wear Market Estimated to grow at a CAGR 5.42% to reach US$18.899 billion by 2025

maternity wear market

With every step the society is taking towards a more modern era, many taboos which, for long, continued to hold significant traction can be seen falling apart. Unlike times when pregnant women were reluctant to showing off their baby bumps in public, many expectant mothers today are embracing a positive change which involves wearing clothes which fit their belly shape during pregnancy while minimizing discomfort during the period.

According to the report, the Global Maternity Wear Market is projected to increase at a CAGR of 5.42% over the forecast period.

The maternity wear market is witnessing a decent growth and this growth is majorly attributed to increasing influence of celebrity culture on societies. Over the past few decades, many actresses, fashion bloggers and other female public figure have brought about a change in the way women see their pregnancy. As many public figures continue to flash their baby bumps in public by wearing designer dresses which perfectly fit their body shape, many other women are joining the trend and moving towards maternity wear. While the influence of celebrity culture on the maternity wear market is significant, the market growth is being further boosted by rising number of working women across the globe. This is another aspect where a positive impact of western culture can be seen. Many countries, including many developing economies, are witnessing a continuous increase in the number of working women. Saudi Araba, for instance, has been showing an impressive increase in the number of working women. According to a data from the World Bank Group, 97.25% of the Saudi Arabian women were wage and salaried workers (% of female employment) in 2008, and this figure stood at 98.64% in 2018. As working women have their own salary to spend from, demand for items, which were earlier seen as luxury and only for high-income groups, is now showing a good growth among them.

As this trend continues to gain momentum, many maternity wear brands are pushing a wide range of designs into the market. Easy availability of a good number of options to choose from is increasing the adoption of maternity wear among pregnant women, thus propelling the market growth. Not just this, household disposable income is also shaping the market growth significantly. As spending capacity of people is increasing, expectant mothers are showing a high degree of inclination towards maternity clothes, thus boosting the market growth.

North America and Europe account for a significant share in the global maternity wear market

Geographically, the global maternity wear market has been segmented into North America, South America, Europe, Middle East and Africa, and Asia Pacific. North America and Europe together account for a significantly large share in this market. The market growth in these regions is majorly attributed to high disposable income of people across countries in these regions. Furthermore, high number of working women in these regions, coupled with the presence of a good number of vendors offering a wide range of maternity wear for various income groups, is also fuelling the regional market growth. The Asia Pacific maternity wear market is expected to show a good growth over the projected period, and the growth will primarily be driven by rising disposable income of people.

The major players covered as part of the report are GAP, H&M, Mothercare and Firstcry among others.

This report has segmented the global maternity wear market on the basis of the following terms:

  • By Product Type
    • Dresses
    • Bottom wear
    • Lingerie
    • Others
  • By Distribution Channel
    • Offline
    • Online
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Others