The account-based marketing market is expected to grow from US$1.401 billion in 2025 to US$2.172 billion in 2030, at a CAGR of 9.17%.
The account-based marketing approach is more than a sales or marketing approach, it is a collaborative method that involves sales, marketing, subject matter expert, and delivery professionals as well as key executives in the chosen client account, who determines where and how to best meet the client’s unique business needs and challenges. Then this cooperative team develops a well-orchestrated marketing and sales campaign for a single account with in-depth knowledge of the client's business and main objectives. The account-based marketing has become an important element of effective marketing strategy in this new and competitive business environment. Furthermore, the growth of this market is being fueled by the rapid growth of social media platforms and the increasing traction of social media marketing across industries. As competition across industries continues to increase, players across them are adopting various growth strategies to increase their market share and achieve a competitive advantage. Many companies are increasing their focus on the identification of the right target audience, which is increasing the demand for account-based marketing, thus boosting the market growth. However, many enterprises are still reluctant to shift from traditional sales practices to new ones. Stringent regulations regarding data collection by enterprises are one of the major factors responsible for this reluctance, which is restraining the growth of this market.
The Account-based marketing market will grow due to the increasing need to transform the traditional, short-term marketing goal of generating leads with a holistic marketing strategy for long-term revenue during the forecast period. The IT and telecom industries are expanding significantly as a result of an increase in users who are producing massive volumes of data. Additionally, market participants are using account-based marketing more frequently in order to provide their clients with superior IT solutions and services. All of these elements are driving up demand for account-based marketing on a worldwide scale. Most major companies now use account-based marketing tools and services to analyze huge data to understand consumer behavior. With the aid of this technology, they may better serve their clients in a variety of industries, particularly the public sector, where there is a greater interest in focusing on certain job duties. There are more opportunities for a larger return on investment (ROI) by selecting this real-time software, without wasting any resources. These factors are expected to drive the account-based marketing market during the forecast period
The rising adoption of a cloud solution increased internet connectivity, and the growing trend of online shopping are some of the prominent factors behind the growth of this market in the North American region. Furthermore, the US is the leading country in terms of innovative technological advancement and internet connectivity in North America. For instance, as per the US Federal Communications Commission’s Internet Access Services report, out of the 113 million fixed connections, a total of 57% (64.2 million) had at least 100 Mbps downstream speed as of June 2019. Furthermore, the Asia- Pacific region is expecting positive growth during the forecast period, owing to the growing internet users, and social media users in this region. Further, the growth can be attributed to the growing population and rising online shopping trend in Asia-pacific. For instance, as per the World Bank data, the East Asia-pacific has witnessed positive growth in Individuals using the internet. In 2015, 44% of the East Asia-pacific population (excluding high-income) was using the internet which grew to 67% in 2020. Thus, the growing internet accessibility and active internet users in this region are expected to propel the account-based marketing market during the forecast period.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Account-Based Marketing Market Size in 2025 | US$1.401 billion |
| Account-Based Marketing Market Size in 2030 | US$2.172 billion |
| Growth Rate | CAGR of 9.17% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation | |
| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in Account-Based Marketing Market |
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| Customization Scope | Free report customization with purchase |
The account-based marketing market is analyzed into the following segments: