The baby bath and shower products market is expected to grow from USD 4.310 billion in 2025 to USD 6.149 billion in 2030, at a CAGR of 7.36%.
Bath and Shower products for babies are carefully crafted using efficient natural products to keep the baby healthy and fresh. Multiple products are available, such as bath salts, bath tablets, and even capsules, including shower gel and bubble wash. These products help intensely clean the body and support hygiene maintenance.
In the present environment, parents are becoming increasingly concerned about their children’s hygiene, due to which multiple necessary precautions are being taken. Manufacturers have also implemented several major measures that are directly aimed at eliminating potentially hazardous ingredients present in baby bath and shower products from the manufacturing processes.
For instance, Johnsons and Johnsons launched a product line called ‘NO MORE TEARS’ in response to eliminating ingredients in shampoos and soaps that can possibly cause irritation in babies’ eyes. Such initiatives adopted by the leading marketplace are expected to boost market growth as well as create significant growth factors for the global baby care products industry.
Growing concerns by parents are the main growth driver in the baby bath and shower products market. Parents’ concerns about their newborn child’s development in terms of hygiene are not unknown to anyone. In regard to this concern, manufacturers of baby personal care products are taking precautions about the ingredients that are being used in the making of these products.
A trusted brand name is the first influential factor that is imperative in driving the purchase decision. The global baby care industry in this regard can be propelled by the quality that is guaranteed for the customers as well as the trusted brand which is allowing the entry of an increasing number of customers.
The demand for baby care products will increase owing to the increase in births, which is expected to remarkably surge in the coming years. According to the United Nations Department of Economy and Social Affairs, a 24% increase in the growth rate during the period of 2019 to 2030 can be experienced in Africa, whereas a 10% increase in the birth rate can be experienced in the Asia Pacific region.
Significant growth of baby bath and shower products is expected to be seen in the North American region during the forecast period as consumers in the United States showcase high spending on baby care products. The United States market is regarded as the largest market for baby care products owing to the increasing penetration of leading manufacturers who are introducing baby care products such as premium shampoos and soaps. Rising disposable income in the US, coupled with high spending power and high baby care awareness, are regarded as a few factors that will propel the market's growth during the forecast.
The Baby Bath and Shower Products Market is segmented and analyzed as: