Baby Bath And Shower Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Bath Soaps, Shower Gel, Others), By Form (Solid, Gels, Liquid, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

  • Published : Feb 2023
  • Report Code : KSI061614246
  • Pages : 150

The baby bath and shower products market is projected to grow at a CAGR of 4.49% to reach US$3.658 billion by 2028, from US$2.690 billion in 2021.

Bath and Shower products for babies are the ones which are carefully crafted with the use of efficient natural products keeping the baby healthy and fresh. There are multiple products such as bath salts, bath tablets, and even capsules, including shower gel and bubble wash. These products help in the intense cleaning of the body and support the maintenance of hygiene.

In the present environment, parents are becoming increasingly concerned about their child’s hygiene as a result of which multiple necessary precautions are being taken. Manufacturers have also implemented several major measures which are directly aimed at eliminating potentially hazardous ingredients present in baby bath and shower products from the manufacturing processes.

For instance, Johnsons and Johnsons company launched a product with the introduction of ‘NO MORE TEARS’ in response to eliminating ingredients in shampoos and soaps that can possibly result in irritation in babies’ eyes. These type of initiatives adopted by the leading marketplace is expected to boost the market growth as well as create significant growth factors for the global baby care products industry.

Growing healthcare concerns among parents are propelling the baby bath and shower products market growth.

Growing concerns by parents are the main growth driver that is driving the baby bath and shower products market. Parents’ concerns about their newborn child’s development in the case of hygiene are not unknown to anyone.  In regard to this concern, manufacturers of baby personal care products are taking precautions about the ingredients which are being used in the making of these products.

A trusted brand name is the first influential factor that plays an imperative role in driving the purchase decision. The global baby care industry in this regard can be propelled by the quality that is guaranteed for the customers as well as the trusted brand which is allowing the entry of an increasing number of customers.

The demand for baby care products will increase owing to the increase in births which is expected to remarkably surge in the coming years as according to the United Nations Department of Economy and Social Affairs, a 24% increase in the growth rate during the period of 2019 to 2030 can be experienced in Africa whereas in 10% increase in the birth rate can be experienced in the Aisa Pacific region.

North America is expected to grow significantly during the forecast period.

Significant growth of baby bath and shower products is expected to be seen in the North American region during the forecast period as consumers in the United States showcase high spending on baby care products, which is regarded to be a growth factor for this market in the North American region. The United States market is regarded as the largest market for baby care products owing to the increasing penetration of leading manufacturers who are introducing baby care products such as premium shampoos and soaps.

The rising disposable income in the US, coupled with the high spending power and high baby care awareness is regarded to be a few factors that will propel the market growth during the forecast.

Market Developments:

  • In July 2020,  a baby care brand, Mother Sparsh in the baby care products market entered into a collaboration with FirstCry. A social media campaign was launched by FirstCry which aimed at informing parents about the multiple benefits of baby care products that are natural. Moreover, this brand also launched a PlantAndPure campaign which was imperative as it drew attention towards the importance of using baby products that are plant-based and that can efficiently contribute towards a baby’s growth and development.

Baby Bath And Shower Products Market Scope:


Report Metric Details
Market Size Value in 2021 US$2.690 billion
Market Size Value in 2028 US$3.658 billion
Growth Rate CAGR of 4.49% from 2021 to 2028
Base Year 2021
Forecast Period 2023–2028
Forecast Unit (Value) USD Billion
Segments Covered Product Type, Form, Distribution Channel, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Plum Island Soap Co., First Cry, Colgate-Palmolive Company, Avon Beauty Products Pvt Ltd, Johnson and Johnson Consumer Inc., Unilever PLC, L’Oreal SA, L’ ArtisanParfumeur S.A.R.L, Reckitt Benckiser Group Plc, Lion Corporation
Customization Scope Free report customization with purchase


Market Segmentation:

  • By Product Type
    • Bath Soaps
    • Shower Gel
    • Others
  • By Form
    • Solid
    • Gels
    • Liquid
    • Others
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

The baby bath and shower products market is projected to reach a total market size of US$3.658 billion in 2028.
The global baby bath and shower products market is projected to grow at a CAGR of 4.49% during the forecast period.
Baby Bath And Shower Products Market was valued at US$2.690 billion in 2021.
North America is expected to hold a significant share of the baby bath and shower products market.
Growing concerns by parents are the main growth driver that is driving the baby bath and shower products market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline



2.1. Research Data

2.2. Sources

2.3. Research Design



3.1. Research Highlights



4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter's Five Forces Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Powers of Buyers

4.4.3. Threat of Substitutes

4.4.4. Threat of New Entrants

4.4.5. Competitive Rivalry in Industry

4.5. Industry Value Chain Analysis



5.1. Introduction

5.2. Bath Soaps

5.3. Shower Gel

5.4. Others



6.1. Introduction

6.2. Solid

6.3. Gels

6.4. Liquid

6.5. Others



7.1. Introduction

7.2. Online

7.3. Offline



8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. Germany

8.4.2. France

8.4.3. United Kingdom

8.4.4. Spain

8.4.5. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. Japan

8.6.3. South Korea

8.6.4. India

8.6.5. Taiwan

8.6.6. Thailand

8.6.7. Others



9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix



10.1. Plum Island Soap Co.

10.2. FirstCry

10.3. Colgate-Palmolive Company

10.4. Avon Beauty Products Pvt. Ltd.

10.5. Johnson and Johnson Consumer Inc.

10.6. Unilever PLC

10.7. L’Oreal SA

10.8. L’ ArtisanParfumeur S.A.R.L

10.9. Reckitt Benckiser Group Plc

10.10. Lion Corporation

Plum Island Soap Co.


Colgate-Palmolive Company

Avon Beauty Products Pvt. Ltd.

Johnson and Johnson Consumer Inc.

Unilever PLC

L’Oreal SA

L’ ArtisanParfumeur S.A.R.L

Reckitt Benckiser Group Plc

Lion Corporation