Baby Booster Seat Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2020 To 2025

Published:  May 2021 Report Code: KSI061613745 Pages: 120

The baby booster seat market is projected to be valued at US$1.725 billion in 2019. A baby booster seat or a baby high chair is a type of baby furniture that is used to feed infants and young toddlers. These chairs are raised above the ground that enabling the parent to easily feed the baby in a standing position. Also, these seats come with buckles and belts that further ensure the safety of the baby along with holding the baby in one position. These chairs are portable, lightweight, and durable which is one of the major factors driving the adoption of these seats. The market is poised to witness healthy growth over the course of the next five years on account of the growing inclination of the parents living in developing economies towards convenience and safety products due to rising purchasing power and growing middle-class population, especially in countries like India and China. Rapid urbanization has led to an increase in the number of people living across urban areas has led to a dramatic change in the lifestyle of the people. This, in turn, is further augmenting the adoption of various baby convenience products, thereby expected to positively impact the baby booster seat market growth during the next five years. Also, in developing APAC countries are keen to provide the best for their babies, hence, they tend to choose innovative baby care products, further boosting the market demand for innovative baby care products, propagating the market growth in the forecast period. Furthermore, the positive live birth rates in some countries around the globe and the stable fertility rate in the developing economies of the world are also some of the key factors bolstering the booster seat market growth in the next five years. For instance, according to the Ministry of Statistics and Programme Implementation, Government of India, the number of births per woman is constant, which is 2.3 births per woman during the period of 2013 to 2016.

Furthermore, the rising concerns of the parents to teach their babies proper table manners and etiquette is also a major factor bolstering the growth of baby booster seats as these chairs come with attached tables, thus, these can be kept next to dining places where babies can see their parents actions and can further learn their habits.

The growing middle-class population is projected to drive the growth

One of the key factors supplementing the demand for baby booster seats includes the positive growth in the middle-class population in the developing economies of the globe. The rising purchasing power of the people is driving the demand for modern products by the people living in these economies. According to the middle-income consumer survey conducted by the Hong Kong Trade Development Council (HKTDC), a wide range of consumers in the ASEAN region are willing to spend on better quality products, this includes 94.5 percent of people in Jakarta, 91.1 percent of people living in Kuala Lumpur, and 94.5 percent people living in Bangkok. Hence, the growing middle-class population is further contributing to the market growth during the forecast period.

The baby booster seat market has been classified into the distribution channel, and geography. On the basis of the distribution channel, the classification of the market is done online and offline. Geographically, the market has been classified into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

An offline segment to hold a decent share

By the distribution channel, the offline segment is anticipated to hold a substantial share in the global market. The major factor bolstering the share of this segment includes the presence of a considerably large share of the population that is reluctant towards online shopping. Furthermore, the presence of a vast number of retailers is also a major factor bolstering the growth of this segment during the next five years.

The online segment is projected to show robust growth in the next five years. The rising smartphone penetration along with the growing penetration of the internet across the developing world has led to an upsurge in online sales. Moreover, the dynamic pricing coupled with the high discounts offered by numerous online platforms is also amplifying the growth of this segment in the coming years. Additionally, the presence of numerous platforms focusing only on baby care products also shows the potential for the growth of this segment throughout the next five years.        

APAC to witness a healthy growth

Geographically, the North American region is anticipated to hold a decent share in the market throughout the forecast period. The major factor supplementing the growth in the region during the next five years includes the presence of various market players in the region. Moreover, the high purchasing power of the people in countries like the United States and Canada is also a key factor driving the market growth in the region. The Asia Pacific region is estimated to witness rapid growth driven by a large population base, while also witnessing a steep rise in new births and fast-growing economies. Furthermore, developing economies such as India and China are now being targeted by multiple key international players in the market, thus further improving the scope of the market in the years to come.

Competitive Insights

Prominent key market players in the baby booster seat market include Astrana Group, Fisher-Price, and Evenflo among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the baby booster seat market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Baby Booster Seat Market Scope:

Report Metric Details
 Market size value in 2019  US$1.725 billion
 Growth Rate  CAGR of during the forecast period
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  Astrana Group, Evenflo, Graco, Peg Perego, Inglesina USA Inc, Stokke AS
 Customization scope  Free report customization with purchase

Segmentation

  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global baby booster seat market?
A1. The baby booster seat market is projected to be valued at US$1.725 billion in 2019. 


Q2. Who are the major players in the baby booster seat market?
A2. Prominent key market players in the baby booster seat market include Astrana Group, Fisher-Price, and Evenflo among others.  


Q3. How is the global baby booster seat market segmented?
A3. The baby booster seat market has been classified into the distribution channel, and geography.

 
Q4. What factors are anticipated to drive the baby booster seat market growth?
A4. These chairs are portable, lightweight, and durable which is one of the major factors driving the adoption of these baby booster seats. 


Q5. Which region holds the largest market share in the baby booster seat market?
A5. Geographically, the North American region is anticipated to hold a decent share in the market throughout the forecast period.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
 
2. Research Methodology
2.1. Research Data
2.2. Assumptions
 
3. Executive Summary
3.1. Research Highlights
 
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis 
 
5. Baby Booster Seat Market Analysis, By Distribution Channel
5.1. Introduction
5.2. Online
5.3. Offline
 
6. Baby Booster Seat Market Analysis, By Geography
6.1. Introduction
6.2. North America
6.2.1. North America Baby Booster Seat Market, By Distribution Channel, 2019 to 2025
6.2.2. By Country
6.2.2.1. USA
6.2.2.2. Canada
6.2.2.3. Mexico
6.3. South America
6.3.1. South America Baby Booster Seat Market, By Distribution Channel, 2019 to 2025
6.3.2. By Country
6.3.2.1. Brazil
6.3.2.2. Argentina
6.3.2.3. Others
6.4. Europe
6.4.1. Europe Baby Booster Seat Market, By Distribution Channel, 2019 to 2025
6.4.2. By Country
6.4.2.1. Germany
6.4.2.2. France
6.4.2.3. United Kingdom
6.4.2.4. Spain
6.4.2.5. Others
6.5. Middle East and Africa
6.5.1. Middle East and Africa Baby Booster Seat Market, By Distribution Channel, 2019 to 2025
6.5.2. By Country
6.5.2.1. Saudi Arabia
6.5.2.2. Israel
6.5.2.3. Others
6.6. Asia Pacific
6.6.1. Asia Pacific Baby Booster Seat Market, By Distribution Channel, 2019 to 2025
6.6.2. By Country
6.6.2.1. China
6.6.2.2. Japan
6.6.2.3. South Korea
6.6.2.4. India
6.6.2.5. Others
 
7. Competitive Environment and Analysis
7.1. Major Players and Strategy Analysis
7.2. Emerging Players and Market Lucrativeness
7.3. Mergers, Acquisitions, Agreements, and Collaborations
7.4. Vendor Competitiveness Matrix
 
8. Company Profiles
8.1. Astrana Group
8.2. Evenflo
8.3. Graco
8.4. Peg Perego
8.5. Inglesina USA Inc
8.6. Stokke AS

Astrana Group

Evenflo

Graco

Peg Perego

Inglesina USA Inc

Stokke AS

Pricing

Explore Custom Options available with this study:

  •  Request customization
  •  Buy sections of the study
  •  Buy country specific report
  •  Request excel, Historical data
  •  Subscription inquiry
  •  Request special pricing

Our Value Proposition

Analyst Support

All our studies come with 2 months of analyst support.


Confidentiality

We are in compliance with the global privacy laws.

Connect With Us