Baby Booster Seat Market Size, Share, Opportunities, And Trends By Type (High Back Booster Seat, Backless Booster Seat), By Age Group (0 To 9 Months, 10-15 Months, 16 And Above), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

  • Published : Jan 2024
  • Report Code : KSI061613745
  • Pages : 135

The baby booster seat market is projected to grow at a CAGR of 13.85% over the forecast period, increasing from US$1.846 billion in 2021 to US$4.578 billion by 2028.

Baby booster seats help older kids to stay safe in cars, it helps when the kid has outgrown a car seat but isn’t big enough to use the whole seat by themselves alone. These seats raise the child to the seatbelt level so they can use the seatbelt in the right position. Increasing stringent regulations and growing awareness about the benefits of using booster seats while travelling with a child are aiding the market to grow in the projected period. For instance, the National Highway Traffic Safety Administration (NHTSA), Federal Motor Vehicle Safety Standard No.213 Child Restraint System provides mandates for the use of seats for children under a certain age or size. If the law is not followed strictly it could result in penalties and fines. Hence, such regulation is further fueling the market for baby booster seats in the coming years. 

Driving factors for the market

Parents are also becoming aware of their children's safety and are installing more and more booster seats in their cars. Further manufacturers are investing a large sum in research and development so that they can come up with creative and safer designs that can be one of the major reasons boosting the market growth in the coming years.

Increasing number of accidents

Rising awareness among the people coupled with increasing purchasing power of the people couple with increasing number of accidents in the country are boosting the market for booster seats. According to the Ministry of Road Transport and Highways, the total number of accidents that happened in India in 2021 were 4,12,432 road accidents of which 1,53,972 lives and causing injuries to 3,84,448 persons. These numbers are increasing rapidly and the government of various countries is trying to manage the safety of people in car and for that seatbelt is very necessary. Hence, for babies to be of the correct height so that they can use seatbelts booster seats are used. Hence, in the coming years as people get more aware of the usage of these seats the market is expected to grow.

According to the Insurance Institute for Highway Safety, which is an American nonprofit organization. According to the data for the organization, the number of crashes in 2020 was 35,935 which increased significantly to 39,508 in 2021. Moreover, the number of deaths increased from 39,007 in 2020 to 42,939 in 2021. The major reasons causing these accidents were distraction, seatbelts not used by the passenger or driver, and lastly overspending.

Additionally, the number of motor vehicle crash deaths per 1,00,000 people for people less than 13 years increased from 850 in 2020 to 922 in 2021. Hence, such increasing injury cases among children while travelling is encouraging parents to pay attention to the safety of their children. Therefore, many such factors are anticipated to boost the market for baby booster seat market in the projected period. 

North America is predicted to hold the largest market share for the market

The baby booster seat market in North America is expanding due to several factors, including a growing focus on child safety, advancements in design for mobility and convenience, and an increasing trend in online sales that provide parents with convenient access and a variety of alternatives. The market's growth is further aided by strict compliance with safety rules and a favorable brand reputation.

The market for infant booster seats in the United States is driven by several factors, including an increased emphasis on child safety regulations, ongoing technical advancements for improved functionalities, the ease of purchasing products online, the impact of urbanization, growing birth rates, and changing parenting practices. Well-known companies with a solid safety record and consumer education initiatives make a substantial contribution to market expansion in the nation.

As per the Centers for Disease Control and Prevention, in the US, one of the main causes of mortality for children is motor vehicle accidents. In 2020, there were over 63,000 injuries and 607 fatalities among child passengers, or those under the age of 12, in car accidents. 38% of the youngsters who perished in an accident were not wearing seatbelts. Furthermore, according to the same estimates, when car seats are used, children's accident injury risk is reduced by 71–82% when compared to seat belt use alone. When booster seats are used instead of seat belts alone, children ages 4 to 8 have a 45% lower chance of suffering a major injury. Furthermore, when older children and adults use seat belts, their risk of death and serious injury is cut in half.

Moreover, as per the NHTSA, the percentage of children using booster seats ranging from 1 to 3 years of age in the USA was 4.5%, whereas the children ranging from 4 to 7 years utilized booster seats more making up 31%. 12.5% of booster seats were used by children whose age was between 8 to 12 years in 2023.

Booster seat manufacturers and importers are required to attest, through a Children's Product Certificate (CPC), that their products meet both the statutory standard and any extra CPSIA standards following testing by a third-party laboratory recognized by the CPSC.  The voluntary standard, ASTM F2640-18, is incorporated into the required Safety Standard for Booster Seats by reference.  

Manufacturers in the nation are further focusing on product innovation and collaborations. For instance, in June 2023, The 4Ever® DLX Grad 5-in-1 Car Seat was introduced by Graco, the most trusted baby gear brand in America and a member of the Newell Brands portfolio. With its five usage modes, including a novel detachable seat belt trainer, this industry-first car seat helps youngsters travel safely for up to 12 years of age by ensuring that their seat belts are correctly positioned while in the car. The 4Ever DLX Grad 5-in-1 Car Seat, which is made to fit the demands of new parents and expanding families, is a testament to the brand's 65-year history of developing cutting-edge products.

Baby Booster Seat Market Scope:


Report Metric Details
Market Size Value in 2021 US$1.846 billion
Market Size Value in 2028 US$4.578 billion
Growth Rate CAGR of 13.85% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered
  • Type
  • Age Group
  • Distribution Channel
  • Geography
Companies Covered
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase



  • By Type
    • High Back Booster Seat
    • Backless Booster Seat
  • By Age Group
    • 0 to 9 Months
    • 10-15 Months
    • 16 and Above
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

The global baby booster seat market is projected to grow at a CAGR of 13.85% over the forecast period.
The baby booster seat market is projected to reach a market size of US$4.578 billion by 2028.
Baby Booster Seat Market was valued at US$1.846 billion in 2021.
North America is expected to hold a significant share of the baby booster seat market.
Rising awareness among the people coupled with increasing purchasing power of the people couple with increasing number of accidents in the country are boosting the market for baby booster seats.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. High Back Booster Seat

5.3. Backless Booster Seat


6.1. Introduction

6.2. 0 to 9 Months

6.3. 10-15 Months

6.4. 16 and Above


7.1. Introduction

7.2. Online

7.3. Offline


8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Age Group

8.2.3. By Distribution Channel

8.2.4. By Country USA Canada Mexico

8.3. South America

8.3.1. By Type

8.3.2. By Age Group

8.3.3. By Distribution Channel

8.3.4. By Country Brazil Argentina Others

8.4. Europe

8.4.1. By Type

8.4.2. By Age Group

8.4.3. By Distribution Channel

8.4.4. By Country United Kingdom Germany France Spain Others

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Age Group

8.5.3. By Distribution Channel

8.5.4. By Country Saudi Arabia UAE Others

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Age Group

8.6.3. By Distribution Channel

8.6.4. By Country China Japan India South Korea Taiwan Indonesia Thailand Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisition, Agreements, and Collaborations


10.1. Evenflo Company Inc

10.2. Peg Perego

10.3. Inglesina USA Inc

10.4. Stokke AS

10.5. Mattel Inc

10.6. Graco Children’s Products Inc

10.7. Britax

Evenflo Company Inc

Peg Perego

Inglesina USA Inc

Stokke AS

Mattel Inc

Graco Children’s Products Inc