The baby booster seat market size is projected to grow from US$1.633 billion in 2020 to US$3.911 billion by 2027, with a CAGR of 13.29%. A baby booster seat or a baby high chair is a type of baby furniture that is used to feed infants and young toddlers. These chairs are raised above the ground, enabling the parent to easily feed the baby in a standing position. Also, these seats come with buckles and belts that further ensure the safety of the baby, along with holding the baby in one position. These chairs are portable, lightweight, and durable, which is one of the major factors driving the adoption of these seats.
The market is poised to witness healthy growth over the next five years on account of the growing inclination of parents living in developing economies towards convenience and safety products due to rising purchasing power and a growing middle-class population, especially in countries like India and China. Rapid urbanization has led to an increase in the number of people living across urban areas and has led to a dramatic change in the lifestyle of the people. This, in turn, is further augmenting the adoption of various baby convenience products, which is expected to positively impact the baby booster seat market growth during the next five years.
Also, parents in developing APAC countries are keen to provide the best for their babies, hence, they tend to choose innovative baby care products, further boosting the market demand for innovative baby care products and propagating the market growth in the forecast period. Furthermore, the positive live birth rates in some countries around the globe and the stable fertility rate in the developing economies of the world are also some of the key factors bolstering the booster seat market growth in the next five years. For instance, according to the Ministry of Statistics and Programme Implementation, the government of India, the number of births per woman is constant, which is 2.3 births per woman during the period of 2013 to 2016.
Furthermore, the rising concerns of parents to teach their babies proper table manners and etiquette is also a major factor bolstering the growth of baby booster seats as these chairs come with attached tables. Therefore, these can be kept next to dining places where babies can see their parents' actions and can further learn their habits.
The growing middle-class population is projected to drive the growth.
One of the key factors supplementing the demand for baby booster seats is the positive growth in the middle-class population in the developing economies of the globe. The rising purchasing power of people is driving the demand for modern products by the people living in these economies. According to the middle-income consumer survey conducted by the Hong Kong Trade Development Council (HKTDC), a wide range of consumers in the ASEAN region are willing to spend on better quality products, this includes 94.5 percent of people in Jakarta, 91.1 percent of people living in Kuala Lumpur, and 94.5 percent people living in Bangkok. Hence, the growing middle-class population is further contributing to the market’s growth during the forecast period.
The baby booster seat market has been classified into the distribution channel, and geography. On the basis of the distribution channel, the classification of the market is done online and offline. Geographically, the market has been classified into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.
An offline segment with a sizable market share
The offline segment is anticipated to hold a substantial share in the global market by the distribution channel The major factors bolstering the share of this segment include the presence of a considerably large share of the population that is reluctant towards online shopping. Furthermore, the presence of a vast number of retailers is also a major factor bolstering the growth of this segment during the next five years.
The online segment is projected to show robust growth in the next five years. rising smartphone penetration along with the growing penetration of the internet across the developing world has led to an upsurge in online sales. Moreover, the dynamic pricing coupled with the high discounts offered by numerous online platforms is also amplifying the growth of this segment in the coming years. Additionally, the presence of numerous platforms focusing exclusively on baby care products also shows the potential for the growth of this segment throughout the next five years.
APAC will witness healthy growth.
Geographically, the North American region is anticipated to hold a decent share of the market throughout the forecast period. The major factors supplementing the growth in the region during the next five years include the presence of various market players in the region. Moreover, the high purchasing power of the people in countries like the United States and Canada is also a key factor driving the market growth in the region. The Asia Pacific region is estimated to witness rapid growth driven by a large population base, while also witnessing a steep rise in new births and fast-growing economies. Furthermore, developing economies such as India and China are now being targeted by multiple key international players in the market, thus further improving the scope of the market in the years to come.
Competitive Insights
Prominent key market players in the baby booster seat market include PegPerego, Mattel Inc, and Evenflo, among others. These companies hold a noteworthy share of the market on account of their good brand image and product offerings. Major players in the baby booster seat market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by different market players over the last two years.
Key Developments
According to a news release in November 2020, Mifold has announced the release of mifold ComfortTM booster seat, which has a cushioned seat with the CompactComfortTM cushion, high-performance Anti-Slip Grip PadsTM, the QuickClip2TM shoulder clip, and other improvements. The original mifold® has sold over one million pieces in over 150 countries, and this new grab-and-go booster honours that achievement.
According to a release in March 2022, Diono, a global car seat manufacturer, has announced its first in-store collaboration with Walmart. With the introduction, Diono will provide a selected range of Radian® car seats and Cambria® booster seats across an expanding retail presence, making the products more accessible to new and existing consumers.
The outbreak of the COVID-19 pandemic resulted in massive losses faced by major industries, as well as governments around the world. Due to the disruptions in major supply and production lines, most industries suffered significant losses. The baby booster seat market also faced significant losses, owing to the closure of major outlets and stores. The declining birth rates also negatively affected the booster seat market. According to the US Census, birth rates dropped by 7.6% in the US in December 2020 year-on-year. Also, according to data released by the Brookings Institution, between October 2020 and February 2021, a decrease of about 60,000 births was recorded in the United States. These declining numbers have negatively affected the baby booster market. However, the increasing e-commerce trend has recorded an increase in sales for the market. Moreover, with most countries starting to repeal their COVID-19 protocols, the market is anticipated to increase in the forecasted period.
| Report Metric | Details |
| Market size value in 2020 | US$1.633 billion |
| Market size value in 2027 | US$3.911 billion |
| Growth Rate | CAGR of 13.29% from 2020 to 2027 |
| Base year | 2020 |
| Forecast period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments covered | Distribution Channel, And Geography |
| Regions covered | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Companies covered | Evenflo Company Inc, Graco Children’s Products Inc, Peg Perego, Inglesina USA Inc, Stokke AS, Mattel Inc |
| Customization scope | Free report customization with purchase |
Segmentation
Frequently Asked Questions (FAQs)
Q1. What will be the baby booster seat market size by 2027?
A1. The baby booster seat market is projected to reach a market size of US$3.911 billion by 2027.
Q2. What is the size of the global baby booster seat market?
A2. Baby Booster Seat Market was valued at US$1.633 billion in 2020.
Q3. What are the growth prospects for the baby booster seat market?
A3. The global baby booster seat market is projected to grow at a CAGR of 13.29% over the forecast period.
Q4. Which region holds the maximum market share of the baby booster seat market?
A4. Geographically, the North American region is anticipated to hold a decent share of the baby booster seat market.
Q5. What factors are anticipated to drive the baby booster seat market growth?
A5. One of the key factors supplementing the demand for baby booster seats is the positive growth in the middle-class population in the developing economies of the globe.
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