The online baby care products market is evaluated at US$22.792 billion for the year 2019 and is expected to grow at a CAGR of 12.51% throughout the forecast period and reach US$46.238 billion by 2025. Baby care products are products intended to be used on infants and children under the age of three.
Baby products are specially formulated to be mild and non-irritating and use ingredients that are selected for these properties. An increase in parental concern over baby hygiene, and rapid urbanization & changing lifestyles across the globe is expected to drive the global baby care market. Parents are more concerned about the safety and hygiene of their babies and in to be fully prepared for any misadventure they give everything or do everything they can do. They buy the entire essentials required for baby’s care like using baby wipes, cotton balls, baby oils, shampoo, skincare products, etc. before people used to go for traditional items. Manufacturers have great scope to tab this market as the population will grow the demand for these products will grow simultaneously. Growing organized retail and easy availability of baby care products are growing the market.
The market is growing because of increasing product innovation, customization, affordable pricing of baby products, attractive baby food packaging, innovation in food ingredients, and better quality of products. The online baby care product market is growing due to the rising baby health concerns, growing concerns over safety standards, and the need for nutritional foods. Rising disposable income and growing birth rates in developing economies are driving the online baby care product market. The online baby care product market is rising due to ease of shopping, saves time & money, better customer services. Online, consumers can choose from a variety of options and don’t have to make any extra efforts. Through online consumer gets a lot of discounts, products at lower prices, and easy refund and exchange policy if customers don’t like the product. Online retailers provide several secure payment options such as internet banking, Cash on Delivery (COD), Cash on Order, e-wallets, and credit & debit cards.
Baby Food expected to hold a notable share
The Online baby care market is segmented based on type in Baby Food, Baby Skin Care Products, Baby Hair Care Products, and Baby Safety and Convenience Products. Baby food is further segmented into Dried Baby Food, Milk Formula, and Others. Baby skincare products are further segmented into Lotions, Creams, and others. Baby food is required as babies can’t be always be supplied with breast milk. The alternative to breast milk is baby foods, which are high on nutrition and provide the baby with essential ingredients required for growth and immunity. Baby safety and convenience products are required for ease of commutation of the baby. Prams and strollers are used for strolling in parks and outside. It protects the infant or children from falling and makes their ride enjoyable. The market for baby convenience products is projected to show good growth during the forecast period on account of rising concerns regarding baby safety and growing disposable income.
The Asia Pacific is expected to show good growth
Regionally the online baby care product market is classified into North America, South America, Europe, Middle East, and Africa, and the Asia Pacific. North America is expected to hold a significant share in the online baby products market due to the presence of high-quality baby care product items, brand awareness, and rapid expansion of the e-commerce sector in the baby product industry is expected to boost sales during the forecast period. Asia Pacific region is expected to show good growth in the online baby care product market due to increasing birth rate, rising awareness among consumers regarding baby care products, brand penetration, and huge investment by key players in the Asia Pacific region.
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