The online baby care products market is evaluated at US$23.268 billion for the year 2020 and is expected to grow at a CAGR of 12.61% throughout the forecast period and reach US$53.425 billion by 2027.
Baby care products are products intended to be used on infants and children under the age of three. Ingredients chosen for their mildness and non-irritability are used in baby products. An increase in parental concern over baby hygiene, rapid urbanization and changing lifestyles across the globe are expected to drive the global baby care market. Parents are more concerned about the safety and hygiene of their babies and be fully prepared for any misadventure, they give everything they have or do everything they can do. They buy the entire essentials required for baby’s care, like using baby wipes, cotton balls, baby oils, shampoo, skincare products, etc. before people used to go for traditional items. Manufacturers have great scope to tap into this market as the population will grow and the demand for these products will grow simultaneously. Growing organized retail and easy availability of baby care products are growing the market.
The market is growing because of increasing product innovation, customization, affordable pricing of baby products, attractive baby food packaging, innovation in food ingredients, and better quality of products.
The online baby care product market is growing due to rising baby health concerns, growing concerns over safety standards, and the need for nutritional foods. Rising disposable income and growing birth rates in developing economies are driving the online baby care product market. The online baby care product market is rising due to the ease of shopping, saving time & money, and better customer service. Online, consumers can choose from a variety of options and don’t have to make any extra effort. The online consumer gets a lot of discounts, products at lower prices, and an easy refund and exchange policy if customers don’t like the product. Online retailers provide several secure payment options, such as internet banking, Cash on Delivery (COD), Cash on Order, e-wallets, and credit & debit cards.
Baby Food expected to hold a notable share
The Online baby care market is segmented based on type into baby food, baby skin care products, baby hair care products, and Baby Safety and Convenience Products. Baby food is further segmented into dried baby food, milk formula, and others. Baby skincare products are further segmented into Lotions, Creams, and others. Baby food is required as babies can’t always be supplied with breast milk. The alternative to breast milk is baby foods, which are high in nutrition and provide the baby with essential ingredients required for growth and immunity. Baby safety and convenience products are required for ease of commutation of the baby. Prams and strollers are used for strolling in parks and outside. It protects the infant or child from falling and makes their ride enjoyable. The market for baby convenience products is projected to show good growth during the forecast period on account of rising concerns regarding baby safety and growing disposable income.
The Asia Pacific is expected to show good growth
Regionally, the online baby care product market is classified into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. North America is expected to hold a significant share in the online baby products market due to the presence of high-quality baby care product items, brand awareness, and the rapid expansion of the e-commerce sector in the baby product industry is expected to boost sales during the forecast period. The Asia Pacific region is expected to show good growth in the online baby care product market due to increasing birth rates, rising awareness among consumers regarding baby care products, brand penetration, and huge investment by key players in the Asia Pacific region.
Key Developments
COVID-19, a global public health emergency, impacted practically every business, and its long-term effects are projected to have an impact on the industry's growth during the forecast period. The global baby care products market was negatively affected due to prolonged lockdowns and reduced manufacturing activities across the globe. Market players suffered from reduced sales of baby care products. A variety of payment options including credit cards, e-wallets, and internet banking, as well as convenient services, refund procedures, and lower costs make the online global retailing of baby products experiencing rapid adoption compared to traditional methods like offline stores, which have resulted in remarkable growth for the global online baby products retailing market. There have been a lot of investments in the booming market by companies like Godrej Consumer Products Ltd as well.
| Report Metric | Details |
| Market Size Value in 2020 | US$23.268 billion |
| Market Size Value in 2027 | US$53.425 billion |
| Growth Rate | CAGR of 12.61% from 2020 to 2027 |
| Base Year | 2020 |
| Forecast Period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered | Type, And Geography |
| Regions Covered | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Companies Covered | Nature's One, Nestlé, Johnson and Johnson, Himalaya Wellness Company, Mamaearth, The Honest Company, Inc., Bio Veda Action Research Co., Amishi Consumer Technologies Private Limited, Redsbaby |
| Customization Scope | Free report customization with purchase |
Segmentation:
Frequently Asked Questions (FAQs)
Q1. What is the size of the online baby care products market?
A1. Online Baby Care Products Market was valued at US$23.268 billion in the year 2020.
Q2. What will be the online baby care products market size by 2027?
A2. The online baby care products market is projected to reach a market size of US$53.425 billion by 2027.
Q3. What are the growth prospects for the online baby care products market?
A3. The global online baby care products market is projected to grow at a CAGR of 12.61% over the forecast period.
Q4. What factors are anticipated to drive the online baby care products market growth?
A4. The online baby care product market is growing due to rising baby health concerns, growing concerns over safety standards, and the need for nutritional foods.
Q5. Which region holds the largest market share in the online baby care products market?
A5. North America is expected to hold a significant share in the online baby products market due to the presence of high-quality baby care product items, brand awareness, and the rapid expansion of the e-commerce sector in the baby product industry.
1. Introduction
1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation
2. Research Methodology
2.1. Research Data
2.2. Assumptions
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. Online Baby Care Products Market Analysis, by Type
5.1. Introduction
5.2. Baby Food
5.2.1. Dried Baby Food
5.2.2. Milk Formula
5.2.3. Others
5.3. Baby Skin Care Products
5.3.1. Lotions
5.3.2. Creams
5.3.3. Others
5.4. Baby Hair Care Products
5.4.1. Oils
5.4.2. Shampoo
5.4.3. Others
5.5. Baby Safety and Convenience Products
5.5.1. Prams
5.5.2. Strollers
5.5.3. Others
6. Online Baby Care Products Market Analysis, by Geography
6.1. Introduction
6.2. North America
6.2.1. USA
6.2.2. Canada
6.2.3. Mexico
6.3. South America
6.3.1. Brazil
6.3.2. Argentina
6.3.3. Others
6.4. Europe
6.4.1. Germany
6.4.2. France
6.4.3. United Kingdom
6.4.4. Spain
6.4.5. Italy
6.4.6. Others
6.5. Middle East and Africa
6.5.1. Saudi Arabia
6.5.2. Israel
6.5.3. UAE
6.5.4. Others
6.6. Asia Pacific
6.6.1. China
6.6.2. Japan
6.6.3. India
6.6.4. South Korea
6.6.5. Taiwan
6.6.6. Thailand
6.6.7. Indonesia
6.6.8. Others
7. Competitive Environment and Analysis
7.1. Major Players and Strategy Analysis
7.2. Emerging Players and Market Lucrativeness
7.3. Mergers, Acquisitions, Agreements, and Collaborations
7.4. Vendor Competitiveness Matrix
8. Company Profiles
8.1. Nature's One
8.2. Nestlé
8.3. Johnson and Johnson
8.4. Himalaya Wellness Company
8.5. Mamaearth
8.6. The Honest Company, Inc.
8.7. Bio Veda Action Research Co.
8.8. Amishi Consumer Technologies Private Limited
8.9. Redsbaby
Nature's One
Nestlé
Johnson and Johnson
Himalaya Wellness Company
Mamaearth
Bio Veda Action Research Co.
Amishi Consumer Technologies Private Limited
Redsbaby
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