Global Baby Body Care Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Diapers And Wipes, Skin And Hair Care), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

  • Published : Sep 2023
  • Report Code : KSI061612870
  • Pages : 142

The global baby body care market is expected to grow at a CAGR of 4.68% from US$46.775 billion in 2021 to US$64.398 billion in 2028.

The baby body care market is driven by several factors, including the growing awareness among parents about the importance of using safe and gentle products, the rise in disposable income and changing lifestyles, the growing population and increasing birth rates, and the advent of e-commerce and online shopping. The growth of these industries, particularly in emerging markets, is expected to drive the demand for baby body care products.

Moreover, e-commerce platforms, such as Amazon and Walmart, among others, are growing rapidly and have become an important channel for consumers due to their convenience, wider selection, and competitive pricing. Online platforms provide the added advantage of 24/7 accessibility and the ability to compare prices and product features across multiple brands and retailers. The offline channel remains the primary distribution channel for baby body care products, providing a personalized shopping experience, especially for parents who want to touch and feel products before purchasing. However, the online channel has become increasingly popular, particularly for busy parents with limited time to visit physical stores. Online platforms provide convenience, access to a wider range of products, and the ability to compare prices and features, which are driving the growth of the online distribution channel.

The global baby body care market is driven by urbanization and the proportional increase in disposable income.

Rapid urbanization is driving the demand for the global baby body care market. As more people move to cities, there is an increase in the need for baby body care products due to changes in lifestyle and the availability of more options in the market. Urban parents are more concerned about the health and well-being of their babies and are willing to spend more on natural and organic products that are free of harmful chemicals. This has led to increased demand for natural and organic baby body care products, which are considered safer for babies.

Market Developments:

  • In October 2022, R for Rabbit launched its new babycare product range,' Pure & Beyond,' which is natural, organic, plant-based, and chemical-free. This range includes shampoos, body washes, lotions, and other products.
  • In July 2022, Johnson & Johnson launched a new EWG-certified skin & hair care brand for toddlers and babies, "Vivvi & Bloom." It was co-created with a community called "The Village."
  • In February 2022, Pigeon Corporation launched a new line of baby body care products in Singapore, derived from natural ingredients called "Natural Botanical Baby," modified to fascinate millennials and Gen Z, who prefer sustainable products.

The skin and hair care segment is expected to witness robust growth. 

Customers' preferences have changed towards premium, high-quality baby items focusing on usefulness, influencing the growth of baby skin and hair care products. The global increase in spending power, changing parenting styles, rising independence, and growing engagement of women in the workforce is anticipated to drive the market's overall expansion. Skincare products made with organic and natural components are becoming more popular as consumers become more aware of the drawbacks of synthetic baby skincare products containing dangerous chemicals, such as allergies or rashes. Parents are choosing baby care products like body washes, diaper creams, and hair care products created from plant-based and organic components as a result.

Additionally, these items provide advantages that aid in treating skin allergies, discomfort, rashes, and other comparable skin-related conditions. Hence, major firms active in the global infant skincare market are enhancing their capacity to produce organic and natural products in light of this trend. Rising investment in R&D and the trend toward baby care products that are natural and made from organic ingredients have pushed various manufacturers to launch new products. For instance, in August 2021, a well-known baby care company, Baby Dove and Walmart worked together to introduce their new line of shampoo, conditioner, baby wash, and skin cream for newborns' fragile skin and multiracial babies. Such product innovations and creations are anticipated to stimulate market expansion. In September 2021, Coty Inc. teamed up with the well-known baby brand Kylie Baby to provide a line of vegan, cruelty-free, and gluten-free shampoos, conditioners, and lotions for babies.

North America accounted for a major share of the global baby body care market.

The global baby body care market has been segmented by geography into North America, South America, Europe, Middle East and Africa, and Asia Pacific.

One of the key factors driving growth is the increasing demand for natural and organic baby care products. Consumers are becoming more conscious of the ingredients and potential health risks associated with traditional baby care products and are, therefore, increasingly seeking out natural and organic alternatives. As a result, companies are responding by launching more eco-friendly and sustainable products, using ingredients like plant-based extracts and biodegradable materials. This trend will continue as consumers become even more health and environmentally conscious. For instance, WaterWipes, a company specializing in baby wipes, offers wipes made with 99.9% water and a drop of fruit extract, making them a safer and more environmentally friendly option for parents.

Another factor contributing to market growth is the rising awareness of the importance of baby hygiene and wellness. Parents are becoming more aware of the importance of proper hygiene and care for their babies, leading to increased demand for products such as baby wipes, shampoos, and lotions. This trend is expected to continue as parents increasingly seek safe, effective, and gentle products for their baby's delicate skin.

Global Baby Body Care Market Scope:


Report Metric Details
Market Size Value in 2021 US$46.775 billion
Market Size Value in 2028 US$64.398 billion
Growth Rate CAGR of 4.68% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Type, Distribution Channel, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Procter & Gamble, Pigeon Corporation, Johnson & Johnson, Unilever, Kimberly Clark Corporation, Cotton Babies Inc., The Himalaya Drug Company, Dabur International Limited, Beiersdorf AG, Unicharm Corporation
Customization Scope Free report customization with purchase


Market Segmentation:

    • Diapers and Wipes
    • Skin and Hair Care
    • Online
    • Offline
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil 
      • Argentina
      • Others
    • Europe
      • Germany
      • Spain
      • United Kingdom
      • France
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

The global baby body care market is expected to reach a market size of US$64.398 billion in 2028.
Baby Body Care Market was valued at US$46.775 billion in 2021.
The baby body care market is expected to grow at a CAGR of 4.68% during the forecast period.
North America accounted for a major share of the global baby body care market.
The global baby body care market is driven by urbanization and the proportional increase in disposable income.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.3.6. Industry Value Chain Analysis


5.1. Introduction

5.2. Diapers and Wipes 

5.3. Skin and Hair Care 


6.1. Introduction

6.2. Online 

6.3. Offline


7.1. Introduction 

7.2. North America

7.2.1. By Type

7.2.2. By Distribution Channel

7.2.3. By Country United States Canada Mexico

7.3. South America

7.3.1. By Type

7.3.2. By Distribution Channel

7.3.3. By Country Brazil Argentina Others

7.4. Europe

7.4.1. By Type

7.4.2. By Distribution Channel

7.4.3. By Country Germany Spain United Kingdom France Others

7.5. Middle East and Africa

7.5.1. By Type

7.5.2. By Distribution Channel

7.2.3. By Country Saudi Arabia UAE Others

7.6. Asia Pacific

7.6.1. By Type

7.6.2. By Distribution Channel

7.6.3. By Country China Japan India South Korea Indonesia Thailand Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. Procter & Gamble 

9.2. Pigeon Corporation

9.3. Johnson & Johnson

9.4. Unilever

9.5. Kimberly Clark Corporation

9.6. Cotton Babies Inc.

9.7. The Himalaya Drug Company

9.8. Dabur International Limited

9.9. Beiersdorf AG

9.10. Unicharm Corporation

Procter & Gamble

Pigeon Corporation

Johnson & Johnson


Kimberly Clark Corporation

Cotton Babies Inc.

The Himalaya Drug Company

Dabur International Limited

Beiersdorf AG

Unicharm Corporation