Global Baby Body Care Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Diapers And Wipes, Skin And Hair Care), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

Published:  Dec 2022 Report Code: KSI061612870 Pages: 132

The global baby body care market is anticipated to achieve a market size of US$59.450 billion by 2027 from a market size of US$43.803 billion in 2020.

The baby body care market is expected to grow at a rapid pace during the forecast period, owing to an increase in the number of healthcare services for infants and assistance from social support systems such as WHO programs and NGOs that are assisting in raising awareness about baby health and hygiene. Rapid urbanization and improving living standards in emerging countries of the world are also contributing to the expanding global baby body care industry, where parents prefer to purchase luxury baby items for their children. As a consequence, individuals throughout the world will spend more money on baby health and well-being over the predicted period.

The emergence of organic products

Because of rising worries about newborns' fragile and sensitive skin, an increasing number of parents are selecting baby care products produced from plant-based and organic components, such as body washes and baby wipes. Such occurrences are projected to increase market expansion substantially throughout the forecast period. Furthermore, increasing product R&D spending, combined with the rising demand for natural, organic ingredient-based infant care products, have pushed manufacturers to launch new goods through prominent supermarkets and specialized stores. For example, in August 2021, the popular baby care brand Baby Dove partnered with Walmart to introduce a new range of shampoo, conditioning, baby wash, and moisturizer for newborns with sensitive skin and multicultural babies. Similarly, Huggies India collaborated with Bollywood actor Kalki Koechlin to announce its latest offering., Huggies® Nature CareTM. Their new product is made with high-quality natural ingredients such as organic cotton and it doesn’t contain any added nasties such as parabens, chlorine, or latex. It is specially designed for the infant’s delicate skin with a pH-balanced liner, it also provides up to 12 hours of absorption to keep both, the baby and mom comfortable.

The growing e-commerce industry has further had a positive impact on the sales of baby care products. Hence, with the growing internet penetration, a significant proportion of the population are preferring the online mode of purchase for their babies, offering a diverse range of baby care products. Furthermore, as disposable income grows, young parents are willing to spend more on premium baby care products without sacrificing product quality. For instance, in 2020, Dabur expanded its products to the baby body care range. A total of 8 products were launched by the company. The products included- baby wash, baby oil, baby shampoo, baby cream, baby moisture lotion, baby talc-free powder, baby gentle nourishing soap, and moisturizing wipes. The products were launched exclusively on a leading E-commerce owing to its gaining popularity. The products were specially launched during the Prime day sale. The products are enriched with Ayurveda, and they do not contain any harmful chemicals.

Asia Pacific to hold a considerable share during the forecast period

The worldwide infant body care market has been divided into five regions: North America, South America, the Middle East, Africa, Europe, and Asia-Pacific. Because of the high birth rate, expanding consumer awareness of newborn hygiene, and rising family income, the Asia Pacific region is expected to occupy a significant part of the market. Due to favorable government initiatives such as the Child Health Goal under the National Health Limit (2017) in India and the removal of the one-child policy in China, China and India are expected to have many development prospects in the Asia-Pacific area. In addition, Johnson & Johnson Innovation extended the Johnson & Johnson Innovation partnering office at Monash University's Clayton campus in Melbourne in collaboration with the Victorian state government for nurturing and accelerating innovative baby care products research as per the July 2019 press release by Monash University.

Market Key Developments

  • In August 2021, MyGlamm, India's fastest-growing direct-to-consumer beauty, and personal care brand acquired BabyChakra, India's leading parenting platform, to further create the largest 3C (Content + Community + Commerce) firm in South Asia. With this purchase, MyGlamm and Baby Chakra will invest Rs 100 crore over the next three years in developing India's largest Mom-Baby Content to Commerce platform.
  • In October 2021, Godrej Consumer Products Limited (GCPL), a fast-moving consumer goods firm, launched a line of infant care products in India, capitalizing on the growing need for branded oils, soaps, and shampoos for children. For 0-2-year-olds, the items have been released under the "goodnessme" brand. Personal care and home care goods for newborns are included in the assortment. The brand's goods are marketed as organic, vegan, and cruelty-free. The move comes as more parents seek alternatives to existing market items and as customer demand for clear labeling and product components grows.
  • In October 2022, R for Rabbit introduced a new product line called 'Pure & Beyond.' The direct-to-consumer baby goods brand's latest offering, a range of skin and body care items, marks its entry into infant care. R for Rabbit introduced it's new Pure & Beyond line of baby creams, moisturizers, soaps, cleansers, shampoos, baby powder form, and baby oils. The new product line is constructed with organic and plant-based components such as almonds, lavender, oats, coconut, and avocado.

Global Baby Body Care Market Scope:


Report Metric Details
 Market Size Value in 2020  US$43.803 billion
 Market Size Value in 2027  US$59.450 billion
 Growth Rate  CAGR during the forecast period
 Base Year  2020
 Forecast Period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Type, Distribution Channel, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Procter & Gamble, Pigeon Corporation, Johnson & Johnson, Unilever, Kimberly Clark Corporation, Cotton Babies Inc., The Himalaya Drug Company, Dabur International Limited, Beiersdorf AG, Unicharm Corporation
 Customization Scope  Free report customization with purchase



The global baby body care market has been analyzed through the following segments:

  • By Type
    • Diapers and Wipes
    • Skin and Hair Care
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • Spain
      • United Kingdom
      • France
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the global baby body care market size by 2027?
A1. The global baby body care market is anticipated to reach a market size of US$59.450 billion in 2027.

Q2. Which region holds the largest share of the baby body care market?
A2. The Asia Pacific region is projected to hold a substantial share of the baby body care market due to a high birth rate, rising consumer awareness of infant hygiene, and increasing family income.

Q3. What is the size of the global baby body care market?
A3. Baby Body Care Market was valued at US$43.803 billion in 2020.

Q4. Who are the major players in the global baby body care market report?
A4. Major players profiled in the global baby body care market are Procter & Gamble, Pigeon Corporation, Johnson & Johnson, Unilever, Kimberly Clark Corporation, and Cotton Babies Inc. among others.

Q5. What factors are anticipated to drive the global baby body care market growth?
A5. Rapid urbanization and rising standards of living in the developing regions of the world are contributing to the growing global baby body care market, where parents prefer to buy premium baby products for their babies.


1.1. Market Overview

1.2. COVID-19 Scenario

1.3. Market Definition

1.4. Market Segmentation



2.1. Research Data

2.2. Assumptions



3.1. Research Highlights



4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis



5.1. Introduction

5.2. Diapers and Wipes

5.3. Skin and Hair Care



6.1. Introduction

6.2. Online

6.3. Offline



7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. Spain

7.4.3. United Kingdom

7.4.4. France

7.4.5. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Others



8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix



9.1. Procter & Gamble

9.2. Pigeon Corporation

9.3. Johnson & Johnson

9.4. Unilever

9.5. Kimberly Clark Corporation

9.6. Cotton Babies Inc.

9.7. The Himalaya Drug Company

9.8. Dabur International Limited

9.9. Beiersdorf AG

9.10. Unicharm Corporation

Procter & Gamble

Pigeon Corporation

Johnson & Johnson


Kimberly Clark Corporation

Cotton Babies Inc.

The Himalaya Drug Company

Dabur International Limited

Beiersdorf AG


Unicharm Corporation


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