The global barbecue sauce market is projected to grow at a CAGR of 8.47% from a market size of US$1,147.212 million in 2020, to achieve a market size of US$2,026.423 million by the end of 2027.
Barbecue-style cooking is a low-temperature cooking technique that takes place for longer hours. The market for barbecue sauce is projected to grow during the forecast period with the increasing use of the barbecue cooking style. This is further supported by a growing inclination toward adopting smoked dishes due to their health benefits and enhanced taste. Also, with the surge in cross-cultural interaction, there is a shift toward the consumption of Western food and cuisines in the Asian region. This is further providing strong market growth prospects during the forecast period.
Consumers constantly seek products like barbecue sauces with unique flavours to accompany their main dishes. Through constant innovation strategy, companies of all sizes Companies, small, medium, and large, around the world, through constant innovation strategy, are improving their product portfolio to fulfil the evolving demands of their customers at the international level. Several companies are locally owned by a small group of people. They offer unique barbecue products, further contributing to enhancing the market growth during the forecast period. For example, The Hickey Bottom Barbecue Company, based in Fenelton, Pennsylvania, United States, manufactures barbecue sauce products. The company has been a local, women-owned operating business since 2013. Furthermore, the growing modern retail outlets such as hypermarkets, supermarkets, and convenience stores further offer robust market growth prospects during the forecast period. Additionally, the growing e-commerce industry, along with the increasing internet penetration and adoption of smartphones, has raised the sales of consumer goods with safe payment options and convenience, further leading to soaring sales of sauces, including barbecue sauce, over the next five years.
The market is categorized into offline and online sales by distribution channel Sales by distribution channel. Offline sales will continue to dominate over the forecast period. Hence, this is predicted to hold a substantial share in the global barbecue sauce market. On the other hand, the online mode of sales channel is projected to surge at a high CAGR over the forecast period, 2019-2025.
Furthermore, with the increasing consumption of meat products, the market is further geared to grow significantly during the forecast period. This is because individuals worldwide prefer to use exotic sauces with different and unique flavours as an accompaniment to their meat dishes. This includes pork, chicken, and seafood, among others.
North America and Europe are projected to show substantial market share based on geography. In contrast, the Asia Pacific and the Middle East markets are projected to grow significantly during the forecast period.
The Covid-19 disease outbreak had a mixed impact on the Barbecue Sauce market. During the pandemic, people stockpiled the essential items, and there were stringent government initiatives and lockdown settings. The closure of HoReCa disrupted the supply chain, which affected the manufacturing by creating a shortage of raw materials and impeded the growth to some level. On the other hand, while lockdown, people explored home cooking options and tried new recipes and menus for cooking, which boosted the growth of the barbecue sauce globally. Truff, a United States hot sauce producer, reported a growth of 400% during the pandemic due to an increase in demand for home cooking; the company reported generating a revenue of US$25 million in 2020 with this.
The growing inclination of individuals around the globe toward healthy eating is contributing to surging a surge in market growth along with the increasing adoption of foods that are cooked healthily. These include smoked and baked food products and are devoid of deep-frying.
It has been observed on a wide scale that individuals worldwide are moving on to adopting food products that are not deep-fried. Hence, this fuels the market growth where barbecue sauce finds huge application in barbecue-style cooked food. With the increase in the adoption of a busy lifestyle, people continuously seek alternatives to avoid unhealthy food items that risk causing lifestyle-related diseases with time. It has been realized that there has been an inclination towards consuming foods with high protein content and less fat. It has also been noticed that deep-frying destroys the protein content of food, and excessive oil raises cholesterol levels in the body. Therefore, with the growing trend of the consumption of barbecued and smoked meat and vegetables, the market holds high growth prospects during the forecast period. One of the main ingredients in barbecue sauce includes tomatoes. Tomatoes are rich in antioxidants and lycopene and are associated with providing numerous health benefits that include a reduced risk of heart diseases and cancer. In addition, they are rich in vitamin C, potassium, folate, and vitamin K.
The growing production of meat and trade expansion at the global level provide strong market growth opportunities in the forecast period.
According to the OECD-FAO Agricultural outlook 2018-2027, meat production at the global level soared by around 1.25% to achieve a size of around 323 Mt in 2017. There has been moderate growth in bovine and poultry meat products. Also, pig and sheep production grew with modest gains. The United States produced the most meat, but Argentina, India, Mexico, Russia, and Turkey contributed significantly to global meat production. Most meat production originated from the United States; the other major contributors to global meat production include Argentina, India, Mexico, Russia, and Turkey. In China, the world's largest meat producer, the meat production country grew a bit due to the slower growth in poultry meat production. This is because of the country's Avian Influenza (AI) outbreaks. However, in 2017, China remained the second-largest contributor to the growth in global meat production.
In 2017, the global meat trade rose to 31 Mt, which was 1.5% higher than the previous year. The global trade expanded in the bovine meat category by around 4.7%, while poultry rose by 1%. The pig meat shipments declined to 0.7%, while ship meat decreased by 3%. Hence, in 2017, the trade growth was sluggish compared to 2016. This reflected a slowdown in imports by China, the European Union, Egypt, Saudi Arabia, Turkey, and the United States.
In some cases, the sluggish trade growth was attributed to larger domestic supplies, and in others, it was due to a decline in demand. Nonetheless, in many parts of the world, meat imports have increased. These included Angola, Chile, Cuba, Japan, Mexico, Korea, Indonesia, Iraq, the UAE, Ukraine, and Vietnam. On the other hand, the growth of the global meat exports was mainly led by Argentina, Canada, India, Thailand, the USA, and Ukraine.
In April 2022, The Kraft Heinz Company and Quero brands in Brazil announced that it had accomplished its acquisition of a majority stake in Companhia Hemmer Industria e Comércio, a Brazilian food company focused on condiments and sauces; the collaboration with Hemmer will broaden Kraft Heinz's International Taste Elevation platform with a concentrate on condiments and sauces, as well as endorse the company's strategy to broaden its presence in emerging markets.
In March 2021, Sweet Baby Ray announced a nationwide rollout of sauce 2021. Sweet Baby Rays' introduced an entirely new Ray's Chicken Sauce product line, combining traditional flavours of honey mustard and barbecue sauce into something entirely new—just for chicken.
In October 2020, Hickey Bottom Barbeque was incorporated into YUM Distribution's roster of many other unique food brands. Honey, Sweet, and Hot barbecue sauces are among the Hickey Bottom offerings.
|Market size value in 2020||US$1,147.212 million|
|Market size value in 2027||US$2,026.423 million|
|Growth Rate||CAGR of 8.47% from 2020 to 2027|
|Forecast Unit (Value)||USD Million|
|Segments covered||Type, Product Type, Distribution Channel, And Geography|
|Regions covered||North America, South America, Europe, Middle East and Africa, Asia Pacific|
|Companies covered||The Kraft Heinz Company, Sweet Baby Ray's®, Backwoods Foods, Private Label Foods, Mullins Food Products, Hickey Bottom Barbecue Company, *The list is not exhaustive|
|Customization scope||Free report customization with purchase|
Frequently Asked Questions (FAQs)
Q1. What will be the barbecue sauce market size by 2027?
A1. The global barbecue sauce market is projected to reach a market size of US$2,026.423 million by 2027.
Q2. What is the size of the global barbecue sauce market?
A2. Barbecue Sauce Market was valued at US$1,147.212 million in 2020.
Q3. What are the growth prospects for the barbecue sauce market?
A3. The barbecue sauce market is projected to grow at a CAGR of 8.47% over the forecast period.
Q4. What factors are anticipated to drive the barbecue sauce market growth?
A4. The barbecue sauce market is projected to grow during the forecast period with the increasing use of the barbecue cooking style.
Q5. Which region holds the largest market share in the barbecue sauce market?
A5. North America and Europe are projected to hold a substantial share of the barbecue sauce market.
The Kraft Heinz Company
Sweet Baby Ray's®
Private Label Foods
Newly Weds Foods
Hickey Bottom Barbecue Company
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