Barbecue Sauce Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Type (Organic, Non-Organic), By Product Type (Tomato-Based Barbecue Sauce, Vinegar-Based Barbecue Sauce, Mustard-Based Barbecue Sauce, Mayonnaise-Based Barbecue Sauce), By Distribution Channel (Online, Offline), And By Geography- Forecasts From 2022 To 2027

Published:  Jun 2022 Report Code: KSI061613770 Pages: 130

The global barbecue sauce market is projected to grow at a CAGR of 8.47% from a market size of US$1,147.212 million in 2020, to achieve a market size of US$2,026.423 million by the end of 2027.

Barbecue-style cooking is a low-temperature cooking technique that takes place for longer hours. The market for barbecue sauce is projected to grow during the forecast period with the increasing use of the barbecue cooking style. This is further supported by a growing inclination toward adopting smoked dishes due to their health benefits and enhanced taste. Also, with the surge in cross-cultural interaction, there is a shift toward the consumption of Western food and cuisines in the Asian region. This is further providing strong market growth prospects during the forecast period.

Consumers constantly seek products like barbecue sauces with unique flavours to accompany their main dishes. Through constant innovation strategy, companies of all sizes Companies, small, medium, and large, around the world, through constant innovation strategy, are improving their product portfolio to fulfil the evolving demands of their customers at the international level. Several companies are locally owned by a small group of people. They offer unique barbecue products, further contributing to enhancing the market growth during the forecast period. For example, The Hickey Bottom Barbecue Company, based in Fenelton, Pennsylvania, United States, manufactures barbecue sauce products. The company has been a local, women-owned operating business since 2013. Furthermore, the growing modern retail outlets such as hypermarkets, supermarkets, and convenience stores further offer robust market growth prospects during the forecast period. Additionally, the growing e-commerce industry, along with the increasing internet penetration and adoption of smartphones, has raised the sales of consumer goods with safe payment options and convenience, further leading to soaring sales of sauces, including barbecue sauce, over the next five years.

The market is categorized into offline and online sales by distribution channel Sales by distribution channel. Offline sales will continue to dominate over the forecast period. Hence, this is predicted to hold a substantial share in the global barbecue sauce market. On the other hand, the online mode of sales channel is projected to surge at a high CAGR over the forecast period, 2019-2025.

Furthermore, with the increasing consumption of meat products, the market is further geared to grow significantly during the forecast period. This is because individuals worldwide prefer to use exotic sauces with different and unique flavours as an accompaniment to their meat dishes. This includes pork, chicken, and seafood, among others.

North America and Europe are projected to show substantial market share based on geography. In contrast, the Asia Pacific and the Middle East markets are projected to grow significantly during the forecast period.

Covid-19 Impact

The Covid-19 disease outbreak had a mixed impact on the Barbecue Sauce market. During the pandemic, people stockpiled the essential items, and there were stringent government initiatives and lockdown settings. The closure of HoReCa disrupted the supply chain, which affected the manufacturing by creating a shortage of raw materials and impeded the growth to some level. On the other hand, while lockdown, people explored home cooking options and tried new recipes and menus for cooking, which boosted the growth of the barbecue sauce globally. Truff, a United States hot sauce producer, reported a growth of 400% during the pandemic due to an increase in demand for home cooking; the company reported generating a revenue of US$25 million in 2020 with this.

The growing inclination of individuals around the globe toward healthy eating is contributing to surging a surge in market growth along with the increasing adoption of foods that are cooked healthily. These include smoked and baked food products and are devoid of deep-frying.

It has been observed on a wide scale that individuals worldwide are moving on to adopting food products that are not deep-fried. Hence, this fuels the market growth where barbecue sauce finds huge application in barbecue-style cooked food. With the increase in the adoption of a busy lifestyle, people continuously seek alternatives to avoid unhealthy food items that risk causing lifestyle-related diseases with time. It has been realized that there has been an inclination towards consuming foods with high protein content and less fat. It has also been noticed that deep-frying destroys the protein content of food, and excessive oil raises cholesterol levels in the body. Therefore, with the growing trend of the consumption of barbecued and smoked meat and vegetables, the market holds high growth prospects during the forecast period. One of the main ingredients in barbecue sauce includes tomatoes. Tomatoes are rich in antioxidants and lycopene and are associated with providing numerous health benefits that include a reduced risk of heart diseases and cancer. In addition, they are rich in vitamin C, potassium, folate, and vitamin K. 

The growing production of meat and trade expansion at the global level provide strong market growth opportunities in the forecast period.

According to the OECD-FAO Agricultural outlook 2018-2027, meat production at the global level soared by around 1.25% to achieve a size of around 323 Mt in 2017. There has been moderate growth in bovine and poultry meat products. Also, pig and sheep production grew with modest gains. The United States produced the most meat, but Argentina, India, Mexico, Russia, and Turkey contributed significantly to global meat production. Most meat production originated from the United States; the other major contributors to global meat production include Argentina, India, Mexico, Russia, and Turkey. In China, the world's largest meat producer, the meat production country grew a bit due to the slower growth in poultry meat production. This is because of the country's Avian Influenza (AI) outbreaks. However, in 2017, China remained the second-largest contributor to the growth in global meat production.

In 2017, the global meat trade rose to 31 Mt, which was 1.5% higher than the previous year. The global trade expanded in the bovine meat category by around 4.7%, while poultry rose by 1%. The pig meat shipments declined to 0.7%, while ship meat decreased by 3%. Hence, in 2017, the trade growth was sluggish compared to 2016. This reflected a slowdown in imports by China, the European Union, Egypt, Saudi Arabia, Turkey, and the United States.

In some cases, the sluggish trade growth was attributed to larger domestic supplies, and in others, it was due to a decline in demand. Nonetheless, in many parts of the world, meat imports have increased. These included Angola, Chile, Cuba, Japan, Mexico, Korea, Indonesia, Iraq, the UAE, Ukraine, and Vietnam. On the other hand, the growth of the global meat exports was mainly led by Argentina, Canada, India, Thailand, the USA, and Ukraine.

Key Developments

In April 2022, The Kraft Heinz Company and Quero brands in Brazil announced that it had accomplished its acquisition of a majority stake in Companhia Hemmer Industria e Comércio, a Brazilian food company focused on condiments and sauces; the collaboration with Hemmer will broaden Kraft Heinz's International Taste Elevation platform with a concentrate on condiments and sauces, as well as endorse the company's strategy to broaden its presence in emerging markets.

In March 2021, Sweet Baby Ray announced a nationwide rollout of sauce 2021. Sweet Baby Rays' introduced an entirely new Ray's Chicken Sauce product line, combining traditional flavours of honey mustard and barbecue sauce into something entirely new—just for chicken.

In October 2020, Hickey Bottom Barbeque was incorporated into YUM Distribution's roster of many other unique food brands. Honey, Sweet, and Hot barbecue sauces are among the Hickey Bottom offerings.

Barbecue Sauce Market Scope:

Report Metric Details
 Market size value in 2020  US$1,147.212 million
 Market size value in 2027  US$2,026.423 million
 Growth Rate  CAGR of 8.47% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Million
 Segments covered  Type, Product Type, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  The Kraft Heinz Company, Sweet Baby Ray's®, Backwoods Foods, Private Label     Foods, Mullins Food Products, Hickey Bottom Barbecue Company, *The list is not   exhaustive
 Customization scope  Free report customization with purchase

 

Segmentation:

  • By Type
    • Organic
    • Non-Organic
  • By Product Type
    • Tomato-Based Barbecue Sauce
    • Vinegar-Based Barbecue Sauce
    • Mustard-Based Barbecue Sauce
    • Mayonnaise-Based Barbecue Sauce
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Others
    • Middle East and Africa
      • UAE
      • Israel
      • Saudi Arabia
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • Thailand
      • Indonesia
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the barbecue sauce market size by 2027?
A1. The global barbecue sauce market is projected to reach a market size of US$2,026.423 million by 2027. 


Q2. What is the size of the global barbecue sauce market?
A2. Barbecue Sauce Market was valued at US$1,147.212 million in 2020.  


Q3. What are the growth prospects for the barbecue sauce market?
A3. The barbecue sauce market is projected to grow at a CAGR of 8.47% over the forecast period. 


Q4. What factors are anticipated to drive the barbecue sauce market growth?
A4. The barbecue sauce market is projected to grow during the forecast period with the increasing use of the barbecue cooking style. 


Q5. Which region holds the largest market share in the barbecue sauce market?
A5. North America and Europe are projected to hold a substantial share of the barbecue sauce market.

1. Introduction
1.1. Market Overview
1.2. COVID-19 Impact
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Market Opportunities
4.4. Porters Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitutes
4.4.5. Competitive Rivalry in the Industry
4.5. Industry Value Chain Analysis

5. Barbecue Sauce Market Analysis, by Type
5.1. Introduction
5.2. Organic
5.3. Non-Organic

6. Barbecue Sauce Market Analysis, by Product Type
6.1. Introduction
6.2. Tomato-Based Barbecue Sauce
6.3. Vinegar-Based Barbecue Sauce
6.4. Mustard-Based Barbecue Sauce
6.5. Mayonnaise-Based Barbecue Sauce

7. Barbecue Sauce Market Analysis, by Distribution Channel
7.1. Introduction
7.2. Online
7.3. Offline

8. Barbecue Sauce Market Analysis, by Geography
8.1. Introduction
8.2. North America
8.2.1. North America Barbecue Sauce Market, By Type, 2020 to 2027
8.2.2. North America Barbecue Sauce Market, By Product Type, 2020 to 2027
8.2.3. North America Barbecue Sauce Market, By Distribution Channel, 2020 to 2027
8.2.4. By Country
8.2.4.1. United States
8.2.4.2. Canada
8.2.4.3. Mexico
8.3. South America
8.3.1. South America Barbecue Sauce Market, By Type, 2020 to 2027
8.3.2. South America Barbecue Sauce Market, By Product Type, 2020 to 2027
8.3.3. South America Barbecue Sauce Market, By Distribution Channel, 2020 to 2027
8.3.4. By Country
8.3.4.1. Brazil
8.3.4.2. Argentina
8.3.4.3. Others
8.4. Europe
8.4.1. Europe Barbecue Sauce Market, By Type, 2020 to 2027
8.4.2. Europe Barbecue Sauce Market, By Product Type, 2020 to 2027
8.4.3. Europe Barbecue Sauce Market, By Distribution Channel, 2020 to 2027
8.4.4. By Country
8.4.4.1. UK
8.4.4.2. Germany
8.4.4.3. France
8.4.4.4. Others
8.5. Middle East and Africa
8.5.1. Middle East and Africa Barbecue Sauce Market, By Type, 2020 to 2027
8.5.2. Middle East and Africa Barbecue Sauce Market, By Product Type, 2020 to 2027
8.5.3. Middle East and Africa Barbecue Sauce Market, By Distribution Channel, 2020 to 2027
8.5.4. By Country
8.5.4.1. United Arab Emirates
8.5.4.2. Israel
8.5.4.3. Saudi Arabia
8.5.4.4. Others
8.6. Asia Pacific
8.6.1. Asia Pacific Barbecue Sauce Market, By Type, 2020 to 2027
8.6.2. Asia Pacific Barbecue Sauce Market, By Product Type, 2020 to 2027
8.6.3. Asia Pacific Barbecue Sauce Market, By Distribution Channel, 2020 to 2027
8.6.4. By Country
8.6.4.1. Japan
8.6.4.2. China
8.6.4.3. India
8.6.4.4. Thailand
8.6.4.5. Indonesia
8.6.4.6. Taiwan 
8.6.4.7. Others

9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10. Company Profiles 
10.1. The Kraft Heinz Company
10.2. Sweet Baby Ray's®
10.3. Backwoods Foods
10.4. Private Label Foods
10.5. Newly Weds Foods
10.6. Hickey Bottom Barbecue Company
10.7. Veeba 

The Kraft Heinz Company

Sweet Baby Ray's®

Backwoods Foods

Private Label Foods

Newly Weds Foods

Hickey Bottom Barbecue Company

Veeba

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