Brazil Mashed Potato Market Size, Share, Opportunities, And Trends By Application (Food Ingredient, Food Product, Snack, Culinary), By Form (Powder, Solid), By Distribution Channel (Foodservice, Retail) - Forecasts From 2023 To 2028

Mashed potatoes are a well-loved food item across the globe, Brazil being one of the many countries where it is commonly enjoyed. It is usually served as an accompaniment or incorporated into other dishes, like shepherd's pie. The preparation of mashed potatoes in Brazil typically involves boiling peeled and diced potatoes until they become tender, then mashing them with a potato masher or ricer. To enhance the flavor, butter, milk, salt, and black pepper are added, and some recipes even call for ingredients like garlic, cheese, or herbs. Mashed potatoes are customarily served hot and are considered a staple in Brazilian cuisine.

Increased potato production in the country is a key driving factor in the growth of the mashed potato market.

Brazil boasts a favorable climate for potato cultivation, with warm temperatures and abundant rainfall providing ideal growing conditions for the crop. The soil in the country plays a crucial role in potato production, as it is fertile and well-drained, which allows for robust growth. The Food and Agricultural Organization of the United Nations reports that the production of potatoes in Brazil has been on the rise in recent years, growing from 3.55 million tonnes in 2010 to 3.77 million tonnes in 2020. Additionally, potato yields increased during the same period, reaching 25.89 tonnes per hectare in 2010 and 32.13 tonnes per hectare in 2020. The advent of technology and advancements in the agricultural sector has also contributed to the growth in potato production. According to the USDA's Economic Research Services data, these factors have helped to boost the overall agricultural output of the country, growing from US$200.36 billion in 2010 to US$248.23 billion in 2019.

Growth in population in the country boosts the revenue in the mashed potato market.

Over the past decade, the population of Brazil has grown significantly. Data from WorldBank indicates that the population has increased by approximately 8.57% in the last 10 years, rising from 196,353,492 in 2010 to 213,193,304 in 2020. The consistent growth in the population of Brazil has increased the overall scale of food consumption which is providing a positive outlook to the market demand for food products such as mashed potatoes in the country.

Key Developments

• On September 28th, 2020, the BNDES approved a loan of BRL 200 million (equivalent to over USD 35.6 million at the time of the announcement) to Bem Brasil Alimentos S/A, the top producer of frozen pre-fried potatoes and dehydrated potato flakes in Brazil. The loan will be used to finance the expansion of the company's industrial complex in Mato Grosso. The expansion project aims to add a new production line for pre-fried potatoes and seasoned mashed potato products. This new line will significantly enhance the daily processing capabilities of the current plant, with a 140% increase.

Brazil Mashed Potato Market Scope:

Segmentation

• BY APPLICATION
  • Food Ingredient
  • Food Product
  • Snack
  • Culinary
• BY FORM
  • Powder
  • Solid
• BY DISTRIBUTION CHANNEL
  • Foodservice
  • Retail