The Brazilian probiotics market was valued at US$1.955 billion in 2020 and is expected to grow at a CAGR of 11.16% to attain a value of US$4.101 billion by 2027. Due to rising consumer awareness of functional beverages and rising demand for health and wellness goods, the industry has experienced substantial expansion. Additionally, yoghurt is the dairy product that has the most probiotics in the nation. Probiotics have also been added to the formulation of a number of food items, including bakery goods, snack bars, and infant feeds. In Brazil, people who are seeking and purchasing dietary supplements prioritise digestion as one of the main health benefits. Additionally, marketers are emphasising consumer attraction and promoting their products with digestion benefits and claims that are evident in their labelling.
The Brazilian livestock outlook suggests that domestic consumption of pork is likely to grow further in 2020 and reach nearly 3.1 million metric tonnes (MMT) based on the assumption that the Brazilian economy will increase by over 2% in 2020. Additionally, large Brazilian packers are investing in pig production capacity to meet world demand for pigs. Beef consumption in Brazil remains second to chicken meat, accounting for around 40 % of total animal protein consumption in Brazil. It is also estimated that beef consumption will increase by nearly 2 % in 2020. Furthermore, due to the expectation of the Brazilian economy bouncing back, it is estimated that the domestic demand for animal protein will strengthen during 2020. Consequently, competition from other meats in the food service industry is contributing to the rising beef consumption. Furthermore, well-known packers have created "house brands" for important barbecue joints and restaurants in Brazil. Additionally, it is possible that Brazil's GDP in 2020 may result in reduced inflation and unemployment rates as well as stronger consumer spending power. Roughly 70 % of the consumption of pork in Brazil is in the form of processed meats like ham and sausage, which are more expensive, and consequently, less competitive compared to beef and chicken. Pork consumption remains third to chicken and beef in Brazil’s consumer preference, with 15% of total animal protein consumption. The Brazilian pork industry has invested heavily in a domestic marketing campaign to increase consumption of fresh pork cuts, mostly in the food service sector. [Source: USDA]. The aforementioned production levels, investments by producers and packers, as well as favourable conditions to drive the consumption trend, collectively have the potential to propel the growth of Brazil's probiotics market during the forecast. The market is expanding as a result of rising demand for meat and other livestock products, which helps to offset the threat of disease outbreaks that probiotics in the animal husbandry sector help to prevent.
Further, in cognizance of this consumer trend that is surging upward, various developments have taken place in the Brazil Probiotics Market that is poised to fuel a healthy growth of the market during the forecast period, driven by the human end-user perspective. For instance, in 2019, the National Health Surveillance Agency (ANVISA) of Brazil established guidelines on the rules that must be followed when using probiotics in food products and making any associated health claims. According to a decision passed by the Collegiate Board of Directors of the National Sanitary Surveillance Agency in 2018, the use of probiotics in food requires a prior assessment from the health agency. Additionally, the three major criteria used by ANVISA to examine applications include clear evidence of the probiotic microorganism's ancestry, its safety, and its therapeutic effects. To this aim, it should be highlighted that the Bifidobacterium lactis HN019 probiotic strain from DuPont Nutrition & Health got endorsement from ANVISA in 2018 in support of the probiotic strain's advantages for gastrointestinal health and immunological function.
Key Developments
Covid-19 Impact
The COVID-19 pandemic caused a jump in the market's demand for immunity-boosting goods, which is projected to benefit the probiotics industry. Due to these considerations, major product releases are taking place to meet the rising demand. One of the key factors impacting market expansion is consumers' growing preference for natural products. The market is expanding because to the rising demand from consumers for preventive healthcare and the positive effects of probiotic bacteria on health.
Market Segmentation