Consumer Water Treatment Systems Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Point-of-Use, Point-of-Entry), By Treatment Process Type (Reverse Osmosis, Water Softener, Filtration, Disinfection, Distillation, Others), By End-User (Commercial, Residential), And By Geography - Forecasts From 2022 To 2027

Published:  Nov 2022 Report Code: KSI061612045 Pages: 114

The consumer water treatment systems market is expected to grow at a CAGR of 6.02% over the forecast period to reach US$12.309 billion by 2027 from US$8.174 billion in 2020. Water treatment system refers to the technology that enhances water purity and makes it fit to be used by the consumer for various purposes. The technology with its high contaminant removal ability prevents the spreading of major water-borne diseases such as cholera, hepatitis, diarrhea, and typhoid. The demand for such technology is expected to show a significant increase owing to the rapid population growth, which has increased the consumption scale of clean water in both households. For instance, according to the World Bank, in 2021, the global population stood at 7.84 billion which showed an increase of 6.7% in comparison to 2015. Such rapid population growth is expected to provide positive growth to the consumer water treatment systems market. Furthermore, rapid urbanization has increased the level of industrialization which has increased the level of water pollution, thereby boosting the demand for water treatment systems.

Based on treatment process type, the consumer water treatment systems market is segmented into reverse osmosis, water softener, filtration, disinfection, distillation, and others. Reverse osmosis is expected to grow at a relatively higher rate during the forecast period of the consumer water system market. Such a water treatment process owing to its high capability of removing contaminants is applied for treating industrial wastewater to filtering household water. The finer membrane used in reverse osmosis can major contaminants such as sodium, sulfate, mercury, and lead among others owing to which it is majorly used in devices such as faucets for providing clean drinking water on demand. Owing to such high-performance benefits of reverse osmosis, such water treatment process has high preferences over the other processes, and with the rapid increase in population growth, its scope of usage is also expected to increase in the future, thereby, boosting the segment as well as the overall market growth of the consumer water treatment systems market.

The favorable government initiatives and investments to increase access to clean water to people are boosting market growth. The rapid increase in population has increased the demand for clean water for drinking, cleaning, washing, and various other purposes. The government of countries is undertaking various initiatives and investments to cater to the growing need for water. For instance, in December 2021, Canada’s Minister of Intergovernmental Affairs, Infrastructure, and Communities and British Columbia’s Minister of Municipal Affairs announced an investment of US$19.2 million for four water projects to enhance drinking water facilities in British Columbia. Furthermore, in July 2021, the government of India launched Jal Jeevan Mission-Har Ghar Jal which aims at providing portable water to the rural household by 2024. Such initiatives and investments will positively impact the demand for water treatment systems in the household sector thereby boosting the market growth during the forecast period.

Recent development and expansion

  • In October 2021, Unilever launched a water purification brand namely “Pureit” in the US market, which offers reverse osmosis water purifiers which have a tankless, compact design and use DURAVita filtration technology for water filtration.
  • In April 2021, Evoqua Water Technologies announced the acquisition of Water Consulting Specialists Inc. which is a leading provider of high-purity water treatment systems. The acquisition would enable Evoqua to its portfolio of the high-purity water system.
  • Pentair plc, in July 2019, agreed to acquire Pelican Water System for US$120 million and the acquisition comes as a strategic move by Pentair plc to increase its water treatment product portfolio in the residential home water business.
  • In April 2019, A.O. Smith Corporation announced the acquisition of Water-Right Inc for US$107 million and the acquisition would support A.O Smith Corporation to expand its presence in water treatment solutions in the independent and wholesale water quality dealer channels.

Covid 19

The COVID-19 pandemic led to a global lockdown and restrictions implemented by the governing authorities shut down business activities and sites which negatively impacted the consumer water treatment systems market. For instance, the Water and Waste Water Equipment Manufacturers Association as per its 2020 survey conducted on its 35 members, stated that 92% of the members reported no growth in sales in the second half of 2020 and 20% saw a decline in capital purchases. However, though the COVID regulations were halting water treatment activities, at certain places the water treatment services were still operating owing to the growing demand for drinking water. For instance, the US Department of Homeland Security, in March 2020, designated water treatment products & services under essential services which allowed it to operate during the pandemic in certain places such as Minnesota. The government now easing the COVID restrictions has provided a positive outlook to the consumer water treatment systems market, as the rapid increase in water consumption will create more demand for water treatment systems in residential as well as non-residential places, thereby causing steady market growth.


  • By Product Type
    • Point-of-Use
    • Point-of-Entry
  • By Treatment Process Type
    • Reverse Osmosis
    • Water Softener
    • Filtration
    • Disinfection
    • Distillation
    • Others
  • By End-User
    • Commercial
    • Residential
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • United Arab Emirates
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Australia
      • Indonesia
      • Thailand
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the consumer water treatment systems market size by 2027?
A1. The consumer water treatment systems market is expected to reach a total market size of US$12.309 billion in 2027.

Q2. What are the growth prospects for the consumer water treatment systems market?
A2. The global consumer water treatment systems market is expected to grow at a CAGR of 6.02% during the forecast period.

Q3. What is the size of the global consumer water treatment systems market?
A3. Consumer Water Treatment Systems Market was valued at US$8.174 billion in 2020.

Q4. How is the global consumer water treatment systems market segmented?
A4. The consumer water treatment systems market has been segmented based on product type, treatment process type, end-user, and geography.

Q5. What factors are anticipated to drive the consumer water treatment systems market growth?
A5. The favorable government initiatives and investments to increase access to clean water to people are boosting the consumer water treatment systems market growth.


1.1. Market Overview

1.2. Covid-19 Scenario

1.3. Market Definition

1.4. Market Segmentation



2.1. Research Data

2.2. Assumptions



3.1. Research Highlights



4.1. Market Driver

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.3.1. Bargaining Power of End-Users

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis



5.1. Introduction

5.2. Pont-Of-Use

5.3. Point-Of-Entry



6.1. Introduction

6.2. Water Softener

6.3. Filtration

6.4. Disinfection

6.5. Distillation

6.6. Others



7.1. Introduction

7.2. Commercial

7.3. Residential



8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. Germany

8.4.2. France

8.4.3. United Kingdom

8.4.4. Italy

8.4.5. Spain

8.4.6. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. Israel

8.5.3. United Arab Emirates

8.5.4. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. Japan

8.6.3. South Korea

8.6.4. India

8.6.5. Australia

8.6.6. Indonesia

8.6.7. Thailand

8.6.8. Taiwan

8.6.9. Others



9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix



10.1. BWT Holding GmbH

10.2. Pureteck Co., Inc.

10.3. Aqua Filsep Inc.

10.4. 3M

10.5. Dime Water Inc.

10.6. Action Manufacturing


10.8. KENT RO Systems Ltd

10.9. A.O. Smith Corporation

10.10. Danaher Corporation

BWT Holding GmbH

Pureteck Co., Inc.

Aqua Filsep Inc


Dime Water Inc.

Action Manufacturing


KENT RO Systems Ltd

A.O. Smith Corporation


Danaher Corporation


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