Electronic Shelf Label Market Size, Share, Opportunities, And Trends By Type (LCD Based Label, E-Paper Based Label (Segmented Label, Full-Graphic Label)), By Technology (Infrared, Near Field Communication, Radio Frequency, Bluetooth), By Component (Display, Battery, Software, Others), By End User (Supermarket, Hypermarket, Pharmacy, Others), And By Geography - Forecasts From 2024 To 2029

  • Published : May 2024
  • Report Code : KSI061610179
  • Pages : 132

The electronic shelf label market is projected to reach US$3.415 billion in 2029, with a CAGR of 11.65%, from US$1.968 billion in 2024.

Electronic Shelf Labels are used by retailers for displaying prices and other product-related information on shelves. The main controller server updates product prices automatically every time the price changes.

The digitalization of stores and the prevalence of the retail automation trend, as well as a cost-effective and less time-consuming substitute to paper labels, followed by booming price optimization demand among major retailers, and improvement in real-time product positioning and operational effectiveness, are augmenting the market expansion on a global scale. Additionally, the market has been further influenced by the increasing spread of the Internet of Things (IoT) and expanding digitization in the retail sector.

Electronic Shelf Label Market Drivers

  • Bolstering growth in the retail sector and supermarket establishments has propelled the market growth.

Consistent retail growth has resulted in the rapid development of retail outlets, particularly supermarkets & hypermarkets, across key established and emerging nations globally. According to Mexico’s National Retailer and Departmental Store Association, in 2022, the country’s supermarket strength stood at 3,333 units which represented an increase of 49 units in comparison to 2021.

Besides electronic shelf labels, other related technologies such as self-checking robots, and self-checkout terminals, among other comparable technologies have assisted retailers in improving their profit margin. Additionally, NFC technology adoption in devices such as smartphones and POS systems is expected to show positive growth and this NFC penetration will assist retailers in combining their devices with ESL, thereby reducing the overall label installation cost. Such penetration is likely to accelerate in industrial sectors in the future which will drive the ESL market expansion.

Electronic Shelf Label Market Challenges

  • High-cost association with E-shelf labelling will restrain the market’s growth.

Retailers are required to have a certain strength of electronic shelves to qualify for ESL tags, and to employ a high number of electronic shelves, huge capital investment is required which can increase the cost of ESL technology adoption, especially for small-scale or disorganized merchants. Additionally, necessary infrastructure support which is lacking in developing or underdeveloped nations can also pose a challenge to overall product installation.

Moreover, retailers before installation also take into factor the initial return on investments and the time required for an appropriate ROI. Small-scale retail firms especially in the African region may pass on the ESL technology adoption to reduce their operations expenditures which can hamper the market growth.

  • E-paper-based is expected to grow at a significant rate.

The electronic shelf label market based on type is analyzed into LCD-based, and e-paper labels, from which the E-paper label is expected to account for a considerable market share which is attributable to e-paper’s high-performance benefits such as the ability to project items in graphical form, combined with the possibility of improved energy efficiency. For ESL offerings, various firms such as Innolux Corporation and E Ink Holdings Inc. are forming partnerships to strengthen the e-paper ecosystem, thereby bolstering the e-paper business.

The major applicability of e-papers will be for retail advertising, and in-vehicle advertising, among other applications. E-paper-based is further sub-segmented into full-graphic labels which is anticipated to capture a significant share of the market due to its high contrast capabilities and vast viewing angles, coupled with the adoption of reflecting technology with a maximum white background.

  • The near-field communication segment is expected to show significant growth during the forecast period.

Technology-wise the electronic shelf label market is divided into infrared, field communication, radio frequency, and Bluetooth, in which the near-field communication technology is expected to constitute a remarkable market share. The growing OEMs' preference for developing 2-way communications systems that maintain price integrity for retailers, followed by the rising usage of NFC in the retail sector due to the growing NFC-enabled smartphone technology adoption has further stimulated the segment growth.

NFC is an embedded technology that employs proximity to simplify transactions, data sharing, and short connections. NFC-enabled digital packages and signs can provide clients with timely product details and a real-time digital offer before purchase.

  • Hypermarket is expected to hold a considerable share of the electronic shelf-label market.

The difficulties of manually managing huge stores have contributed to the expansion of this market. As a result, computerized shelf labels are becoming more widely used in hypermarkets to streamline shop operations. Hypermarkets can change prices as well as other commodity-related information in less time by using these labels.

Electronic Shelf Label Market Geographical Outlook

Europe is anticipated to constitute a significant share of the market.

Because nations like Germany and France were early adopters of ESL in the region, Europe is expected to hold the highest share of the industry. In major EU nations such as France, electronic shelf labels have found their usage, since 1991. As a result, Europe has a head start in the market, and it is predicted to account for the largest share of the overall market. Market expansion in the region is likely fuelled by government laws and regulations. In France, for instance, the French Parliament approved a Consumer Code stipulating that the price of goods, including shipping and postal costs, must be explicit & transparent to customers.

Electronic Shelf Label Market Key Developments

  • In September 2023: Shenzhen Minew Technologies Co., Ltd launched “STag58P” which is the latest version of its electronic shelf label powered by Nordic Semiconductor’s nRF52833 multiprotocol SoC chip offering Bluetooth 5.4 connectivity.
  • In February 2023: Qualcomm formed a collaboration with SES-imagotag for the development of electronic shelf label technology based on ESL wireless standards. The collaboration aimed to enhance the retail experience by enhancing the retailer's operational efficiency.
  • In January 2023: Ynvisible Interactive Inc. launched its latest “Large Format Electronic Shelf Label Display.” Which is primarily designed for grocery stores and offers an easy-to-read solution for displaying product pricing and basic information.

Electronic Shelf Label Market Scope:


Report Metric Details
Market Size Value in 2024 US$1.968 billion
Market Size Value in 2029 US$3.415 billion
Growth Rate CAGR of 11.65% from 2024 to 2029
Study Period 2019 to 2029
Historical Data 2019 to 2022
Base Year 2024
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Billion
Segments Covered
  • Type
  • Technology
  • Component
  • End-User
  • Geography
Companies Covered
  • Pricer AB
  • Vusion Group (BOE Technology)
  • Displaydata Ltd.
  • E ink Holdings (YFY Inc.)
  • Solum ESL
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase



  • By Type
    • LCD Based Label
    • E-Paper Based Label
      • Segmented Label
      • Full-Graphic Label
  • By Technology
    • Infrared
    • Near Field Communication
    • Radio Frequency
    • Bluetooth
  • By Component
    • Display
    • Battery
    • Software
    • Others
  • By End-User
    • Supermarket
    • Hypermarket
    • Pharmacy
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Taiwan
      • Others

Frequently Asked Questions (FAQs)

The global electronic shelf label market is estimated to reach a total market size of US$3.415 billion in 2029.
The electronic shelf label market is estimated to grow at a CAGR of 11.65% during the forecast.
Electronic Shelf Label Market was valued at US$1.968 billion in 2024.
Europe is expected to hold the highest share of the electronic shelf label market.
Bolstering growth in the retail sector and supermarket establishments has propelled the electronic shelf label market growth.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 


5.1. Introduction

5.2. LCD Based Label

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness Insight

5.3. E-Paper Based

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness Insight

5.3.4. Segmented Label

5.3.5. Full Graphic Label


6.1. Introduction

6.2. Infrared

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness Insight

6.3. Near Field Communication

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness Insight

6.4. Radio Frequency

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness Insight

6.5. Bluetooth

6.5.1. Market Trends and Opportunities

6.5.2. Growth Prospects

6.5.3. Geographic Lucrativeness Insight


7.1. Introduction

7.2. Display

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness Insight

7.3. Battery

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness Insight

7.4. Software

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness Insight

7.5. Others

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness Insight


8.1. Introduction

8.2. Supermarket

8.2.1. Market Trends and Opportunities

8.2.2. Growth Prospects

8.2.3. Geographic Lucrativeness Insight

8.3. Hypermarket

8.3.1. Market Trends and Opportunities

8.3.2. Growth Prospects

8.3.3. Geographic Lucrativeness Insight

8.4. Pharmacy

8.4.1. Market Trends and Opportunities

8.4.2. Growth Prospects

8.4.3. Geographic Lucrativeness Insight

8.5. Others

8.5.1. Market Trends and Opportunities

8.5.2. Growth Prospects

8.5.3. Geographic Lucrativeness Insight


9.1. Introduction

9.2. North America

9.2.1. By Type

9.2.2. By Technology

9.2.3. By Component

9.2.4. By End-User

9.2.5. By Country USA Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

9.3. South America

9.3.1. By Type

9.3.2. By Technology

9.3.3. By Component

9.3.4. By End-User

9.3.5. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

9.4. Europe

9.4.1. By Type

9.4.2. By Technology

9.4.3. By Component

9.4.4. By End-User

9.4.5. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

9.5. Middle East and Africa

9.5.1. By Type

9.5.2. By Technology

9.5.3. By Component

9.5.4. By End-User

9.5.5. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects Israel Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

9.6. Asia Pacific

9.6.1. By Type

9.6.2. By Technology

9.6.3. By Component

9.6.4. By End-User

9.6.5. By Country China Market Trends and Opportunities Growth Prospects Japan Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Taiwan Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard


11.1. Pricer AB

11.2. Vusion Group (BOE Technology)

11.3. Displaydata Ltd.

11.4. E ink Holdings (YFY Inc.)

11.5. Solum ESL

11.6. Opticon Sensors Europe B.V

11.7. M2COMM

11.8. Teraoka Seiko Co., Ltd.

11.9. Huawei Technologies Co. Ltd.

Pricer AB

Vusion Group (BOE Technology)

Displaydata Ltd.

E ink Holdings (YFY Inc.)

Solum ESL

Opticon Sensors Europe B.V


Teraoka Seiko Co., Ltd.

Huawei Technologies Co. Ltd.

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