Ethnic Foods Market Size, Share, Opportunities, And Trends By Cuisine Type (Asian, Italian, Mexican, Others), By Food Type (Vegetarian, Non-Vegetarian), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Channels, Other Distribution Channels), And By Geography - Forecasts From 2023 To 2028

The global ethnic foods market is projected to grow at a CAGR of 9.93% during the forecast period, thereby reaching a market size of US$88.822 billion by 2028 from US$45.775 billion in 2021.

The globalized food landscape, surging interest in diverse cuisines, and a rising influx of immigrants worldwide are majorly driving the market growth. For instance, projections indicate that the United States will experience increased racial and ethnic diversity, fueled by immigration from Asia and Latin America. The Census Bureau forecasts a shift from 19% to 29% for individuals of Hispanic origin in the total population by 2060, with non-Hispanic Blacks increasing from 12% to 13%, non-Hispanic Asians from 6% to 9%, and a decrease for non-Hispanic Whites from 57% to 44%. This is expected to act as a major driving factor in the US ethnic food market.

Other market drivers include multiculturalism, globalization, and a consumer desire for authentic food experiences. Consequently, this market offers growth opportunities for companies providing innovative and authentic ethnic food products, catering to consumers seeking personalized culinary experiences.                                        

Transition to nutritious ethnic cuisines

In today's fast-paced world, individuals are in search of convenient, health-conscious food options that are easy to store and prepare. The awareness of the nutritional benefits, encompassing high vitamin, mineral, and fiber content, contributes to the rising popularity of such choices. Since 1975, global obesity has nearly tripled. In 2016, over 1.9 billion adults, 18 and older, were overweight, with 650 million classified as obese. Thirty-nine percent of adults were overweight, and 13% were obese. Over 39 million children under 5 were overweight or obese in 2020, along with 340 million aged 5-19 in 2016. Embracing nutritious ethnic cuisines offers a delicious and rewarding approach to enhance overall health. Consumers are increasingly seeking personalized ethnic food experiences aligned with their tastes and preferences, emphasizing a growing focus on sustainability in food choices.

Changing demographics, fueled by immigration, may drive varying growth rates in consumer demand for specific foods. For instance, in 2021, the EU experienced a total of 3.7 million arrivals due to international migration, comprising 2.3 million immigrants from non-EU countries and 1.4 million individuals moving between EU Member States. Of these, 23.8 million were non-EU citizens, constituting 5.3% of the EU's total population, and 38.0 million were born outside the EU, accounting for 8.5% of all EU inhabitants.  

It is projected that the ethnic food market in the USA will grow steadily. 

People travel from different parts of the world to the United States for various purposes such as for studying, working, or sightseeing. The increasing number of tourists and immigrants who are settling there is one of the major reasons for increasing the demand for ethnic foods in the country. According to the United States Census Bureau, net immigration added more than a million people to the United States population between July 1, 2022, and July 1, 2022.

Moreover, the popularity of various cuisines such as Asian and Mexican are increasing in the country, and the increasing imports of frozen authentic food from countries such as Thailand, and Vietnam are among other reasons propelling the market growth for ethnic foods in the projected period. For instance, according to the Migration Policy Institute, in 2021, 10.7 million Mexican-born people were residing in the States. The increasing development of retail and specialty sales in the United States is also adding fuel for market growth.

Market Key Developments

• In February 2022, Chartwells Universities and Tortilla Mexican Grill plc announced a strategic partnership. Over the next five years, the fast-casual Mexican restaurant brand plans to open at least 14 sites across Chartwells' university estate, expanding its customizable and affordable offerings beyond existing locations like Middlesex, Brunel, Sussex, and Swansea Universities
• In October 2021, Old El Paso launched an intensity of Takis Fuego to Taco Night with new hot chili pepper and lime-flavored taco shells. This is for bringing a modern twist to Mexican food and serving customers with ethnic Mexican cuisine. This product was exclusively available in the United States and that too in Walmart and wlamart.com in early 2022.

Ethnic Foods Market Scope:

Segmentation:

• By Cuisine Type
  • Asian
  • Italian
  • Mexican
  • Others
• By Food Type
  • Vegetarian
  • Non-Vegetarian
• By Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail Channels
  • Other Distribution Channels
• By Geography
  • North America
    • By Cuisine Type
    • By Food Type
    • By Distribution Channel
    • By Country
      • United States
      • Canada
      • Mexico
  • South America 
    • By Cuisine Type
    • By Food Type
    • By Distribution Channel
    • By Country
      • Brazil
      • Argentina
      • Others
    • Europe
    • By Cuisine Type
    • By Food Type
    • By Distribution Channel
    • By Country
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
  • Middle East and Africa
    • By Cuisine Type
    • By Food Type
    • By Distribution Channel
    • By Country
      • Saudi Arabia
      • UAE
      • Israel
      • Others
  • Asia Pacific
    • By Cuisine Type
    • By Food Type
    • By Distribution Channel
    • By Country
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others