Ethnic Foods Market Size, Share, Opportunities, And Trends By Cuisine Type (Asian, Italian, Mexican, Others), By Food Type (Vegetarian, Non-Vegetarian), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Channels, Other Distribution Channels), And By Geography - Forecasts From 2024 To 2029

  • Published : May 2024
  • Report Code : KSI061615373
  • Pages : 140

The global ethnic foods market is expected to grow at a CAGR of 9.41% reaching a market size of US$92.799 billion in 2029 from US$49.443 billion in 2022.

The demand for ethnic food has been rising due to rising immigration rates brought on by higher education, employment opportunities, and tourism. Over the medium term, however, the market studied is anticipated to gain traction due to rising investment in capital in producing healthy, ethnic-based food and rising consumption of nutritious food. The easy availability and accessibility of cultural food items via specialized ethnic food supermarket chains is one factor driving the demand for ethnic food. Westernization is spreading throughout developing nations, altering people's inclinations and tastes. Eating out is growing in popularity, and more people are eager to try foreign and unusual cuisines.

Additionally, convenience, food quality, variety of cuisines, and product packaging are top priorities for ethnic food producers. As consumers continue to try out new international cuisines, the ethnic food market is becoming more and more diverse. African, Indian, and Indonesian cuisines are a few of the niche ethnic food categories that have been expanding recently.

Rising technological advancements

Technological developments are revolutionizing product development, distribution, and marketing in the ethnic foods market. Technological advancements in food processing have improved the quality and shelf life of ethnic food products, increasing their accessibility on a global scale. Thanks to e-commerce platforms, consumers can now readily access a vast array of ethnic foods from around the globe, which has become essential for market expansion. Furthermore, the distribution of frozen and fresh ethnic foods has been enhanced by developments in cold chain solutions and logistics, guaranteeing that the food reaches customers in the best possible condition.

Increasing cultural diversity

The global market for ethnic foods is significantly influenced by the rise in cultural diversity, particularly in urban areas. Cities are becoming more and more multicultural as a result of drawing people from different cultural backgrounds, which results in a mingling of customs and culinary styles. There is an inherent need for a greater variety of food options that satisfy various ethnic tastes as a result of this demographic shift. In response, food vendors, supermarkets, and restaurants provide a variety of food options, ranging from classic dishes to modern cuisine. This variety broadens the market reach by introducing new flavors and dishes to a wider audience while also satisfying the gastronomic preferences of ethnic communities.

Increasing health and wellness movements

The market for ethnic foods is significantly impacted by the global health and wellness movement. Nowadays, a lot of customers place a high value on eating healthily and look for foods that are both tasty and nutritious. This paradigm is well suited to ethnic cuisines, which are frequently thought of as having fresh, natural, and less processed ingredients. For example, the use of whole grains, fresh vegetables, and healthy fats makes Mediterranean and Asian cuisines popular. The market is growing because consumers are becoming more health-conscious and are drawn to ethnic foods that fit their lifestyles and dietary preferences. This trend also promotes product innovation, as seen by the numerous businesses that are repurposing traditional ethnic dishes to make them healthier.

Shifting trend towards experimental dining

Consumers who follow the trend of experiential dining look for distinctive and memorable dining experiences. The trend towards more daring eating includes a rise in interest in ethnic foods, which present novel flavors and eating experiences. In search of authenticity and a backstory for their food, consumers are more open than ever to try new foods, ingredients, and cooking methods. This trend involves more than just eating; it also entails studying the background and culture of the food. In this expanding market segment, restaurants and food brands that offer a comprehensive cultural experience in addition to their dishes have found special success.

North America is witnessing exponential growth during the forecast period

People travel from different parts of the world to the United States for various purposes such as for studying, working, or sightseeing. The increasing number of tourists and immigrants who are settling there is one of the major reasons for increasing the demand for ethnic foods in the country. According to the US Census Bureau, net immigration increased the nation's population by more than a million between July 1, 2022, and July 1, 2022.

The nation's growing interest in Asian and Mexican cuisines, as well as the increase in frozen food imports from countries like Thailand and Vietnam, are some of the other factors propelling the ethnic food market's growth during the forecast period. For instance, 10.7 million Americans were estimated to be of Mexican descent in 2021 by the Migration Policy Institute. The US market is expanding due in part to the growing retail and speciality sales industry.

Market key launches

  • In December 2023, the Excycle Basak Chip, a snack developed through their internal venture program and based on the idea of food upcycling, was introduced by the South Korean food company CJ CheilJedang Corp. to international markets.
  • In February 2022, Chartwells Universities and Tortilla Mexican Grill plc announced a strategic partnership. Over the next five years, the fast-casual Mexican restaurant brand plans to open at least 14 sites across Chartwells' university estate, expanding its customizable and affordable offerings beyond existing locations like Middlesex, Brunel, Sussex, and Swansea Universities


  • By Cuisine Type
    • Asian
    • Italian
    • Mexican
    • Others
  • By Food Type
    • Vegetarian
    • Non-Vegetarian
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Online Retail Channels
    • Other Distribution Channels
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

The ethnic food market is expected to grow at a CAGR of 9.41% during the forecast period.
The global ethnic foods market is expected to reach a total market size of US$92.799 billion by 2029.
Ethnic Foods Market was valued at US$49.443 billion in 2022.
The growing demand for ethnic flavours in the food and beverage industry will support the ethnic foods market growth.
North America is anticipated to hold a significant share of the global ethnic foods market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Asian

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Italian

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Mexican

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness

5.5. Others

5.5.1. Market Trends and Opportunities

5.5.2. Growth Prospects

5.5.3. Geographic Lucrativeness


6.1. Introduction

6.2. Vegetarian

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Non-vegetarian

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness


7.1. Introduction

7.2. Supermarkets/Hypermarkets

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Convenience Stores

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

7.4. Online Retail Stores

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness

7.5. Other Distribution Channels

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness


8.1. Introduction

8.2. North America

8.2.1. By Cuisine Type

8.2.2. By Food Type

8.2.3. By Distribution Channel

8.2.4. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

8.3. South America

8.3.1. By Cuisine Type

8.3.2. By Food Type

8.3.3. By Distribution Channel

8.3.4. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.4. Europe

8.4.1. By Cuisine Type

8.4.2. By Food Type

8.4.3. By Distribution Channel

8.4.4. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.5. Middle East and Africa

8.5.1. By Cuisine Type

8.5.2. By Food Type

8.5.3. By Distribution Channel

8.5.4. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Israel Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.6. Asia Pacific

8.6.1. By Cuisine Type

8.6.2. By Food Type

8.6.3. By Distribution Channel

8.6.4. By Country Japan Market Trends and Opportunities Growth Prospects China Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects South Korea Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard


10.1. Ajinomoto Co. Inc.

10.2. McCormick & Company Inc.

10.3. ADF Foods Ltd.

10.4. General Mills Inc. (Old El Paso)

10.5. Orkla ASA

10.6. Paulig Ltd. 

10.7. Asli Fine Foods

10.8. Capital Foods (Ching's Secret)

10.9. Charlie Bigham

10.10. Quality Ethnic Foods Inc

Ajinomoto Co. Inc.

McCormick & Company Inc.

ADF Foods Ltd.

General Mills Inc. (Old El Paso)

Orkla ASA

Paulig Ltd. 

Asli Fine Foods

Capital Foods (Ching's Secret)

Charlie Bigham

Quality Ethnic Foods Inc