Ethnic Foods Market Size, Share, Opportunities, And Trends By Cuisine Type (Asian, Italian, Mexican, Others), By Food Type (Vegetarian, Non-Vegetarian), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Channels, Other Distribution Channels), And By Geography - Forecasts From 2023 To 2028

  • Published : Nov 2023
  • Report Code : KSI061615373
  • Pages : 140

The global ethnic foods market is projected to grow at a CAGR of 9.93% during the forecast period, thereby reaching a market size of US$88.822 billion by 2028 from US$45.775 billion in 2021.

The globalized food landscape, surging interest in diverse cuisines, and a rising influx of immigrants worldwide are majorly driving the market growth. For instance, projections indicate that the United States will experience increased racial and ethnic diversity, fueled by immigration from Asia and Latin America. The Census Bureau forecasts a shift from 19% to 29% for individuals of Hispanic origin in the total population by 2060, with non-Hispanic Blacks increasing from 12% to 13%, non-Hispanic Asians from 6% to 9%, and a decrease for non-Hispanic Whites from 57% to 44%. This is expected to act as a major driving factor in the US ethnic food market.

Other market drivers include multiculturalism, globalization, and a consumer desire for authentic food experiences. Consequently, this market offers growth opportunities for companies providing innovative and authentic ethnic food products, catering to consumers seeking personalized culinary experiences.                                        

Transition to nutritious ethnic cuisines

In today's fast-paced world, individuals are in search of convenient, health-conscious food options that are easy to store and prepare. The awareness of the nutritional benefits, encompassing high vitamin, mineral, and fiber content, contributes to the rising popularity of such choices. Since 1975, global obesity has nearly tripled. In 2016, over 1.9 billion adults, 18 and older, were overweight, with 650 million classified as obese. Thirty-nine percent of adults were overweight, and 13% were obese. Over 39 million children under 5 were overweight or obese in 2020, along with 340 million aged 5-19 in 2016. Embracing nutritious ethnic cuisines offers a delicious and rewarding approach to enhance overall health. Consumers are increasingly seeking personalized ethnic food experiences aligned with their tastes and preferences, emphasizing a growing focus on sustainability in food choices.

Changing demographics, fueled by immigration, may drive varying growth rates in consumer demand for specific foods. For instance, in 2021, the EU experienced a total of 3.7 million arrivals due to international migration, comprising 2.3 million immigrants from non-EU countries and 1.4 million individuals moving between EU Member States. Of these, 23.8 million were non-EU citizens, constituting 5.3% of the EU's total population, and 38.0 million were born outside the EU, accounting for 8.5% of all EU inhabitants.  

It is projected that the ethnic food market in the USA will grow steadily. 

People travel from different parts of the world to the United States for various purposes such as for studying, working, or sightseeing. The increasing number of tourists and immigrants who are settling there is one of the major reasons for increasing the demand for ethnic foods in the country. According to the United States Census Bureau, net immigration added more than a million people to the United States population between July 1, 2022, and July 1, 2022.

Moreover, the popularity of various cuisines such as Asian and Mexican are increasing in the country, and the increasing imports of frozen authentic food from countries such as Thailand, and Vietnam are among other reasons propelling the market growth for ethnic foods in the projected period. For instance, according to the Migration Policy Institute, in 2021, 10.7 million Mexican-born people were residing in the States. The increasing development of retail and specialty sales in the United States is also adding fuel for market growth.

Market Key Developments

  • In February 2022, Chartwells Universities and Tortilla Mexican Grill plc announced a strategic partnership. Over the next five years, the fast-casual Mexican restaurant brand plans to open at least 14 sites across Chartwells' university estate, expanding its customizable and affordable offerings beyond existing locations like Middlesex, Brunel, Sussex, and Swansea Universities
  • In October 2021, Old El Paso launched an intensity of Takis Fuego to Taco Night with new hot chili pepper and lime-flavored taco shells. This is for bringing a modern twist to Mexican food and serving customers with ethnic Mexican cuisine. This product was exclusively available in the United States and that too in Walmart and in early 2022.

Ethnic Foods Market Scope:


Report Metric Details
Market Size Value in 2021
US$45.775 billion
Market Size Value in 2028
US$88.822 billion
Growth Rate CAGR of 9.93% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Cuisine Type, Food Type, Distribution Channel, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Ajinomoto Co. Inc., McCormick & Company Inc., Associated British Foods PLC, General Mills Inc. (Old El Paso), Orkla ASA, Paulig Ltd., Asli Fine Foods, Capital Foods (Ching's Secret), Charlie Bigham, Quality Ethnic Foods Inc.
Customization Scope Free report customization with purchase



  • By Cuisine Type
    • Asian
    • Italian
    • Mexican
    • Others
  • By Food Type
    • Vegetarian
    • Non-Vegetarian
  • By Distribution Channel
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Online Retail Channels
    • Other Distribution Channels
  • By Geography
    • North America
      • By Cuisine Type
      • By Food Type
      • By Distribution Channel
      • By Country
        • United States
        • Canada
        • Mexico
    • South America 
      • By Cuisine Type
      • By Food Type
      • By Distribution Channel
      • By Country
        • Brazil
        • Argentina
        • Others
      • Europe
      • By Cuisine Type
      • By Food Type
      • By Distribution Channel
      • By Country
        • United Kingdom
        • Germany
        • France
        • Spain
        • Others
    • Middle East and Africa
      • By Cuisine Type
      • By Food Type
      • By Distribution Channel
      • By Country
        • Saudi Arabia
        • UAE
        • Israel
        • Others
    • Asia Pacific
      • By Cuisine Type
      • By Food Type
      • By Distribution Channel
      • By Country
        • Japan
        • China
        • India
        • South Korea
        • Indonesia
        • Thailand
        • Others

Frequently Asked Questions (FAQs)

The ethnic food market is expected to grow at a CAGR of 9.93% during the forecast period.
The global ethnic foods market is expected to reach a total market size of US$88.822 billion by 2028.
Ethnic Foods Market was valued at US$45.775 billion in 2021.
The growing demand for ethnic flavours in the food and beverage industry will support the ethnic foods market growth.
North America is anticipated to hold a significant share of the global ethnic foods market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Asian

5.3. Italian

5.4. Mexican

5.5. Others


6.1. Introduction

6.2. Vegetarian

6.3. Non-Vegetarian


7.1. Introduction

7.2. Supermarkets/Hypermarkets

7.3. Convenience Stores

7.4. Online Retail Channels

7.5. Other Distribution Channels


8.1. Introduction

8.2. North America

8.2.1. By Cuisine Type

8.2.2. By Food Type

8.2.3. By Distribution Channel

8.2.4. By Country United States Canada Mexico

8.3. South America  

8.3.1. By Cuisine Type

8.3.2. By Food Type

8.3.3. By Distribution Channel

8.3.4. By Country Brazil Argentina Others

8.4. Europe

8.4.1. By Cuisine Type

8.4.2. By Food Type

8.4.3. By Distribution Channel

8.4.4. By Country United Kingdom Germany France Spain Others

8.5. Middle East and Africa

8.5.1. By Cuisine Type

8.5.2. By Food Type

8.5.3. By Distribution Channel

8.5.4. By Country Saudi Arabia UAE Israel Others

8.6. Asia Pacific

8.6.1. By Cuisine Type

8.6.2. By Food Type

8.6.3. By Distribution Channel

8.6.4. By Country Japan China India South Korea Indonesia Thailand Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisition, Agreements, and Collaborations


10.1. Ajinomoto Co. Inc.

10.2. McCormick & Company Inc.

10.3. ADF Foods Ltd.

10.4. General Mills Inc. (Old El Paso)

10.5. Orkla ASA

10.6. Paulig Ltd.  

10.7. Asli Fine Foods

10.8. Capital Foods (Ching's Secret)

10.9. Charlie Bigham

10.10. Quality Ethnic Foods Inc.

Ajinomoto Co. Inc.

McCormick & Company Inc.

ADF Foods Ltd.

General Mills Inc. (Old El Paso)

Orkla ASA

Paulig Ltd. 

Asli Fine Foods

Capital Foods (Ching's Secret)

Charlie Bigham

Quality Ethnic Foods Inc.