The European tortilla market is expected to grow at a compound annual growth rate of 4.17% over the forecast period to reach a market size of US$6.882 billion in 2026, from US$5.170 billion in 2019. The market is expected to surge in the region, due to the rising demand for ready-to-eat food products, and the willingness to try novel and new snacks, and other related factors, in the coming years. Europe is one of the most developed regions, globally, and has high disposable income. According to the data given by Eurostat, the region’s gross household disposable income was around EUR 10 147 billion in the year 2019 and was equivalent to the region’s approx. 72.7% of the value of the gross domestic product. Moreover, the rise in urbanization is also expected to have a major impact on the market, in the coming years. Major companies have been making significant developments in the market, in the past few years. For instance, in April 2021, Tlaxcalli, a novel German-based firm that is a producer of Tortilla, had announced the development of the flat and baked tortilla. The company had developed tortillas from the nixtamalization process. The company had also announced that it would launch its novel tostada and tortilla chips in some of the Bio Company’s supermarkets in Berlin, Germany for around three month test period. This development is expected to have a positive impact on the market, in the coming years. Other companies have also been making significant developments in the market. For instance, in December 2020, Valeo Foods announced that it had completed its acquisition and takeover of It’s All Good, the United Kingdom’s major tortilla chip producer, with another premium brand known as Manomasa. The company aims to increase its food portfolio, with the acquisition of several leading brands in the region. These developments are expected to have a positive impact on the market, in the coming years.
Rising demand for snacks.
The market is expected to surge in the coming years, due to the rise in the demand for snacks and other ready-to-eat snacks. Snacking has become a common phenomenon in the region, and better-informed consumers have been diversifying their overall options. Germany and United Kingdom are two of the major markets for ready-to-eat tortillas and other types of snacks. Flour-based snacks are registering significant growth in the region in the past few years. According to the data given by the CBI Europe, a part of Netherlands Enterprise Agency and funded by the Ministry of Foreign Affairs, the overall sales of snacks in the region was around EUR 12.8 billion in the year 2018, with a rise of more than 6% from its previous year. Moreover, the registered sales were more than EUR 12.8 billion in the year 2019. Moreover, the increasing popularity of Mexican food products is also expected to have a major impact on the region’s tortilla market. Several official surveys have been conducted and it was shown that 62% of the total respondents like Mexican food. These trends are expected to have a positive impact on the market, in the coming years.
|Market size value in 2019||US$5.170 billion|
|Market size value in 2026||US$6.882 billion|
|Growth Rate||CAGR of 4.17% from 2019 to 2026|
|Forecast Unit (Value)||USD Billion|
|Segments covered||Product Type, Source, Processing Type, Distribution Channel, And Country|
|Regions covered||Germany, France, UK, Spain, Others|
|Companies covered||Moctezuma Foods, Salud Food Group Europe, General Mills, Tesco, Santa Maria, Gruma, S.A.B de C.V, Super-Mex Foods, LA TORTILLA|
|Customization scope||Free report customization with purchase|