Tortilla Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Tostadas, Taco Shells, Corn Tortilla, Flour Tortilla, Tortilla Chips), By Source Type (Corn, Wheat), By Processing Type (Fresh, Frozen), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

The tortilla market is projected to witness a compounded annual growth rate of 6.33% to grow to US$62.435 billion by 2027, from US$40.639 billion in 2020. A tortilla is a thin unleavened flatbread used primarily in Mexican cuisine for making burritos, and enchiladas, and mainly as a wrap called a taco. Since tortillas made of corn or wheat are said to be high in protein, vitamins, and minerals, they have long been a staple diet for the Hispanic community and are now becoming more well-known in other parts of the world as well. Due to their nutritional benefits and the growing number of people who are becoming more health conscious worldwide, tortillas are becoming more and more popular in both developed and developing nations. Since tortillas are thought to be a healthier alternative to bread, which is frequently made from refined flour, which is bad for the gut, white sandwich bread has mostly been replaced with tortillas around the world. Different types of tortillas such as wheat flour tortillas are usually filled with different stuffing like beef, chopped potatoes, fried beans, cheese, and hot sauces and are used in various dishes like fajitas, big burritos, and chimichangas, etc. whereas flour tortillas are available in multiple flavors, taste, types, etc. and are easier and softer to roll and thus find wide applications in commercial kitchens and household. 

Based on product type, the tortilla market is segmented into tostadas, taco shells, corn tortillas, flour tortillas, and tortilla chips. The taco shells are projected to grow at a CAGR of XX% during the forecast period. Taco shells are a prevalent form of food in the American subcontinent originating from Mexico. The culinary trends of today are proliferating the taco shell market. The food truck culture of the United States widely uses taco shells in both traditional and fusion cuisines. Taco shells are hard shells that are brittle and even crispy. Taco shells fulfill the purpose of being served as a formed holder for hold and cold ingredients. The food blogging culture is also aiding the expansion of the market. Prompt lifestyles along with the increase in consumption of junk food are other market drivers. The availability of processed taco shells has made it reach far wide owing to the rapid urbanization and increasing participation of females in organized sectors.

Rising obesity issues and health-related concerns are positively impacting the market demand for tortillas. The growing knowledge of tortillas' health advantages is the main driver of the tortilla market's expansion. Tortillas are a fantastic source of fiber, but unlike other foods that also contain fiber, such as bread or cereals, this fiber doesn't contain any additional chemicals that encourage weight gain and also aids in improving gastrointestinal functions in the body. Given this, white bread and other foods that are contributing to the rising obesity rates in the world can be effectively replaced by tortillas. According to the latest World Obesity Federation report (2022), by 2030 one in five women and one in seven men will be living with obesity, which is expected to account for over 1 billion people globally. Furthermore, the report also highlights that globally over 160 million lost years of healthy life due to high Body Mass Index (BMI) in 2019. This is more than 20% of all lost years of healthy life due to preventable chronic diseases. Henceforth, it has become important to address issues regarding obesity and high Body Mass Index, indicating a growing demand for products that not only are healthy and can control the increasing prevalence of obesity. Along with being delicious and low in fat, tortillas are a good source of folic acid. This vitamin supports stronger skin, hair, and nails, and it's particularly crucial for expectant mothers as it aids in the development of the fetus's nervous system. Furthermore, tortillas are inexpensive and versatile, removing any barriers to their growing use as an alternative to other food products that might include proteins or chemicals that are hazardous to the body.

COVID-19 Impact on the Tortilla Market

The COVID-19 pandemic, however, is expected to slow down the growth of the tortilla market in 2020. The manufacturing operations and supply chains all around the world were temporarily halted, reducing the production and supply of tortillas in various regions. The COVID-19 pandemic thus had a significant impact on companies’ sales, cash flow, and personnel, in response to the actions implemented by the governments to cope with the pandemic in various jurisdictions. The ability of businesses to manufacture, distribute, and sell goods as well as procurement of raw materials was hampered. For instance, GRUMA Europe's sales volume decreased by 12% to 92 thousand metric tons, according to the company's annual report for 2020. Sales of tortillas decreased by 11% as a result of the pandemic. Due to lower corn trading income and consequently lower sales of tortillas, the corn milling industry further reported a 13% drop in sales volume. Furthermore, the temporary closures of the food service industry, caused because of the lockdowns, are also expected to hurt this market growth.

However, the improvement in the economic scenario caused by mass-level vaccination and the simultaneous opening up of the global economies is anticipated to stage the recovery of the market from 2021 onwards.

Tortilla Market Scope:

Segmentation

• By  Product Type
  • Tostadas
  • Taco Shells
  • Corn Tortilla
  • Flour Tortilla
  • Tortilla Chips
• By Source Type
  • Corn
  • Wheat
• By Processing Type
  • Fresh
  • Frozen
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • Spain
    • UK
    • Italy
    • France
    • Others
  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others