The UK tortilla market is projected to grow at a CAGR of 3.98% to reach US$405.015 million by 2025, from US$320.459 million in 2019. Due to the convenience which tortilla extends it can be both consumed as a meal or a snack depending on the requirement. With regards to the UK tortilla market, the need for the readily available on-the-go-food and the willingness to substitute traditional snacks like sandwiches, among others, with tortilla are the core factors, among others which are expected to facilitate a meteoric growth of the market. An increasingly high-paced society and the rising number of single households are driving the demand for convenient ready-to-eat meals, which are also expected to aid the growth of the market. Further, Mexican cuisine has left an indelible impression on the consumers of Britain aided by the restaurant chains specializing in Tex-Mex food. For example, it was announced by Tortilla, the UK, and Europe’s largest fast-casual Mexican eatery in October 2019, that a development agreement with global food travel experts SSP Group Plc. has been signed to facilitate the opening of its 43rd UK restaurant in London’s Euston Station. The establishment is known for offering authentic California-style Mexican food to eat in or take away. Further, another restaurant named Kol which also specializes in Mexican cuisine is expected to open during October 2020. The COVID 19 pandemic has resulted in the delay in its opening.
As a result of the COVID 19 pandemic, the way consumers in the UK generally partake in shopping has changed is expected to continue similarly during the foreseeable future. This encompasses consumers resorting to one large shop per week, choosing only one retailer, and experiencing online grocery shopping more than ever. Albeit the myriad of economic hardships faced by the word with the UK being no exception, according to a report by USDA the grocer the grocery sector is one sector that has flourished during the last few months. As per the report, take-home grocery sales saw growth at the fastest rate since records began in 1994, stemming from panic buying. Online shopping has been increasing year-on-year and Coronavirus has aided in the acceleration of this trend even further and it now accounts for 11.5 % of all grocery sales. Online grocery shopping gained more steam concomitantly attracting more new shoppers in 2020 than it has during the previous five years combined. For example, the online delivery company Ocado has also witnessed a rise in sales by 32.5 % in the last 4 months while its market share reached a new high of 1.6 %, up from 1.3 % last year. It is important to note that Online food sales are showing tremendous growth, with the sector being valued at $15.2 billion (£12.7 billion) in 2019. There is an inclination among the consumers of the UK to sample foods from other nations as well as expects quality products at a competitive price. The UK Food Retail Industry is competitive, highly consolidated, and saturated. The top five retail group accounts for 74% of the market and Sales at independent supermarkets were up 63 % in the 12 weeks to May 17, 2020, with the sector reaching a market share of 2.5%, the biggest since 2009 [Source USDA]. These estimates are conducive to the UK tortilla market growth.