The France avocado market is projected to grow at a CAGR of 4.91% to reach US$388.791 million by 2025, from US$291.618 million in 2019. The total acreage pertaining to Avocado production reported by The Agriculture Ministerial Statistical Department, Government of France for the during 2017 and 2018 was in the order of 238 ha. The yield of 2017 was 108 100kg/ ha and that of 2018 was 87 100kg/ ha. The amount of harvest during 2017 was registered at 2,568 tons and the of 2018 at 2,082 tons. While the aforesaid pertains to the quantum of domestic production and despite the evident decrease in yields and the subsequent production volumes which have been depicted above, according to CBI, the Centre for the Promotion of Imports from developing countries, which is a part of The Netherlands Enterprise Agency which operates under the auspices of the Ministry of Economic Affairs and Climate Policy, Government of Netherlands France is the largest destination of the market for avocados in Europe with a focus on high-quality avocados. As of 2018, 157,000 tons of avocados were imported by France and until May the same year, it had a calculated local demand of 124,000 tons. Nevertheless, because France is a mature market accounting for consumption of 1.8 kg per capita, the growth of consumption has been slower in comparison with the EU average. Despite such contrasting development the retails prices have increased to 1.37 euros in 2017/18 from 1.04 euros in 2014/15 which rendered the fruit more expensive.
Besides the inclination to consume exotic produce the primary driver that is expected to drive the avocado market in France is mainly attributed to the rising demand for ready-to-eat meals and increased health consciousness of consumers. It is fueling the demand for health and wellness products, as well as functional food products which comprise secondary products derived from avocados which not only fuels convenience. This is partly also sustained by the household food basket which now primarily is composed of processed and ready-to-eat foods. Further with the increase in household purchasing power, fluctuation in?food prices and changing lifestyles have contributed to the changes in food habits. Also, another factor that is expected to drive is the increasing popularity of organic products and France is the second-largest organic products [Source: USDA]. With the second largest population in Europe, France is also reportedly one of the main target markets for fresh produce exporters. Around 3.5 million tonnes of fruit were reportedly imported by France in 2018. It is important to note that France is both the end market and net importer, which to a certain extent conveys a promising future for the avocado market as well.