The France Vegan Cheese Market is projected to grow at a CAGR of 12.92% to reach US$195.973 million by 2025, from US$94.530 million in 2019. The market drivers that are fundamental to an anticipated upswing in the French vegan consumption trend are inclusive of but not limited to thegrowing population and increased health consciousness of consumers is reportedly fuelling the health and wellness products along with functional food products. Additionally, being the second largest organic market in Europe, fair trade and organic products are becoming increasingly popular among French consumers. Also, the French consumers consider ethnic foods, health food as well as free-from products i.e. products that are devoid of lactose or gluten and locally grown products more attractive. Further die to concerns about animal welfare and the environment along with the aforementioned considerations are steering an increasing share of consumers in France towards a vegan diet [Source: USDA]. Further, the food bill of France that was definitively adopted by Parliament on in October 2018 also underscores the importance of healthy, safe, and sustainable food for all, which mandates the public sector mass catering to use 50% of products derived locally and quality certified from January 2022, among others [Source: French Governement]. The aforementioned is poised to impact the manner in which cheese has been traditionally consumed and facilitate the expansion of the scope for reinvention which otherwise had been restricted due to the high level of maturity that has been characteristic of the French cheese market.
Besides the impacts of COVID 19 which brought the country into recession, retail food was considered an essential industry by the government that enabled most firms to operate suggesting plausible sustenance of the French vegan cheese market. The pandemic has further augmented the proclivities to include vegan food in the daily diet since it is associated with healthy, wholesome, and natural products. Thus, the upswing of veganism has led to certain recent market developments like the launch of vegan Camembert by a cheese producer from the Lorraine region called Les Petits Veganne reported during February 2018, which further expected to drove the France cheese market growth. The product is reportedly made from cashew nut milk. Further in March 2020, the cheese group Bel, owner of the Kiri, the Laughing Cow, and Babybel brands, has announced the finalization of announced finalization of the acquisition of 80% of All In Foods’ share capital the Pays de la Loire start-up, which markets the Nature & moi brand and specializes in products made from plant proteins which are inclusive of plant-based cheeses. Later during November 2018, it was reported that Domino’s France was to add two vegan cheese pizzas to its menu which are namely Vegan Margherita and Spicy Vegan to made available across the nation. Further, the international pizza chain also reportedly offered the facility to their customers to make their vegan pizza from the chain’s list of plant-based ingredients.