The Germany avocado market was valued at US$179.670 million in 2019. Germany is a leading European market for food and beverages. During the recent period, there has been a steady increase in food imports due to the growing demand for exotic or foreign food, despite the proclivities of German consumers to prefer domestically produced goods. Moreover, consumption of about 8.1 million MT of fruit comprising frozen and canned fruits as well as on a fresh weight basis, was registered by Germany during 2016/2017. The size of the nation’s population is the reason for Germany’s ranking as the largest consumer of fruits among the EU-28 rather than the high per capita consumption. The factor pertaining to the German socio-economic makeup of its aging and the increasing foreign-born population is expected to drive an increase in per capita fruit consumption [Source: USDA]. Further, with one of the highest levels of income in the world, the consumption of organically produced fruits and products derived thereof is also expected to drive the market for Avocado. Further, Germany is also known for the profusion of greengrocers which are increasingly stocking exotic produce such as avocado in recent years.
Besides being about the consumption of seasonal produce German consumers are also sensitive to environmentally friendly foods and packaging over others. This factor has the potential to drive the German avocado market growth to a new echelon during the next few years. For example, the EDEKA Group and Apeel were reported to further extend their joint commitment as announced in August 2020, it was announced that against food waste after a successful pilot test with Apeel was conducted during the first quarter of 2020, that reportedly resulted in substantially reducing avocado food waste and the significant increase in sales and ‘greater customer satisfaction’ levels. Moreover, a leading producer and exporter of fresh golden pineapples and tropical fruits in Latin America called La Dona Fruits has announcedduring August 2020, the launch of a vibrant brand for its high quality, sustainably sourced avocados, among others, which is destined for Europe besides the USA, with the rationale to attract the attention retailers and wholesalers in Germany. Besides as per the Federal Statistical Office under the Federal Ministry of the Interior of Germany in 2018, around 94,000 tons of avocado fruits worth 270 million euros were imported by Germany. This corresponds to around 1.13 kilograms per capita, measured against the population of Germany. It has been also reported that the import volume of this nutrient-rich fruit has increased almost fivefold over the past 10 years. the Federal Statistical Office also reaffirms that this superfood has been the German supermarket staple for quite some time. Thus, partly on the basin of the market conditions and recent development, it can be delineated with certitude that the Germany avocado market is expected to witness robust growth.