Global Adult Vitamin Gummies Market Size, Share, Opportunities And Trends By Type (Alfalfa, Buckwheat, Wildflower, Clover, Acacia, Others), By Product (Single Vitamins, Multi Vitamins, Type III, Others), By Application (Weight Management, Food Supplements, Vitamin Deficiency, Immunity, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Feb 2023
  • Report Code : KSI061614398
  • Pages : 140

Gummy vitamins are chewable dietary, nutrient-rich supplements that bear a resemblance to candies. These were initially developed for kids who hated tablets but eventually gained popularity among adults due to their attractive appearance and simple digestion. Additionally, they are handy and contain the majority of the nutrients needed by the human body.

Although these vitamins were originally intended for children, adults are now becoming more familiar with them. High irregular meal patterns and busy work schedules among working-class adults are the main factors fueling the rise of the adult vitamin gummies market, which results in a nutritional deficiency. Other factors influencing the market's expansion include an increase in preventative care awareness campaigns, increased consumer demand for gummy vitamins due to their variety in taste and shape, and an increase in undernourishment and malnutrition cases in developing nations.

In the upcoming years, this product category of nutraceuticals is anticipated to be profitable. As they function as an essential constituent supportive of metabolic health and governing folic acid and glycemic index count in the human body, they remain probable to gain popularity amongst working-class individuals.

Consumption of gummies has increased as a result of the country's growing market for nutritional supplements, as well as healthy lifestyle changes brought on by greater awareness of preventative healthcare. To appeal to consumers who, seek nutrition without sacrificing taste and mouthfeel, several companies, including Nature Made, Amway, and Abbott Laboratories, are selling vitamins- and mineral-infused candies in a variety of flavours, including strawberry, blueberry, and orange.

The demand for vitamin D supplements affects vitamin gummies market growth

The direct UV light from sunlight helps the body prepare 90% of the vitamin D it needs. The consumption of vitamin D gummy bears has been suggested as a way to manage the levels of vitamins in the blood, according to studies. Greater risks of having a heart attack are present in people who have vitamin D deficient problems. To address any vitamin D insufficiency difficulties and promote health, vitamin D gummies are helpful. The risk of cancer is lowered by vitamin D gummies. A stronger immune system would be produced by vitamin D gummies to fend off respiratory infections. The Adult Vitamin Gummies Market will expand due to the growing benefits of Vitamin D Gummies, such as their capacity to address vitamin deficiency problems.

Escalating demand for organic vitamin gummies drives the market growth

Given that the raw materials are grown using environmentally friendly methods and without the use of pesticides, organic gummy vitamins are currently the craze among consumers. GMO-based food products may cause several adverse reactions that hurt one's health. The body is harmed by the chemical elements included in meals made from GMOs, but the root cause is mostly unknown. According to a few studies, eating GMO foods can cause toxaemia or liver damage. As a result, customers are increasingly drawn to natural, organic, and organic gummy vitamins and related items.

To appeal to vegan consumers, businesses like Surf Sweets and Zanon Vitamec, for example, produced vegan gummies. It is anticipated that increasing the attention of healthcare organisations on continents like Africa, where the number of malnourished people is rising, will boost the company's reputation, boost brand recognition, and increase customer base share in the worldwide market.

North America is projected to be the prominent market shareholder in the adult vitamin gummies market and is anticipated to continue throughout the forecast period.

The North American region, which has seen a notable year-over-year increase, is anticipated to be the market leader for vitamin gummies worldwide. A significant factor driving the growth of the gummy supplement market is the increase in demand for vitamin C and vitamin D supplements and products for bone, heart, and energy health. The demand for vegan and plant-based goods in different fruit tastes may rise in the North American market, which could aid in the expansion of that sector.

The market is anticipated to grow rapidly in Europe because of an increase in the consumption of gummy vitamin products and strong public awareness of both children's and adults' health. The Asia Pacific market is expected to expand as a result of rising demand from developing nations for vitamins and dietary supplements, population growth in India and China, and company expansion by industry players in the region. The market in the Middle East and Africa is expanding because children's nutritional issues are becoming more common and gummy vitamins are becoming more popular.

Market Key Developments

  • In January 2022, Vegums USA broadcasted the launch of Vegums,  To address the vitamin and mineral deficits, Vegums was created. This had to do with the rapidly expanding plant-based and vegan lifestyles.
  • In April 2021, The innovative Gummy Vitamin Packs for the whole family were introduced by Persona. These daily packs have specific health goals in mind. Among them include immune system health, concentration, and relaxation.
  • In February 2021, In Canada, Bayer AG will introduce its New RestoraFIBRE® Daily Gummies. These compact gummies are a good way to get fibre. Inulin, soluble fibre and prebiotic found in RestoraFIBREDaily Gummies, encourages the growth of good bacteria in the stomach.


  • By Type
    • Alfalfa
    • Buckwheat
    • Wildflower
    • Clover
    • Acacia
    • Others
  • By Product
    • Single Vitamins
    • Multi Vitamins
    • Type III
    • Others
  • By Application
    • Weight Management
    • Food Supplements
    • Vitamin Deficiency
    • Immunity
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • UK
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Single Vitamins

5.3. Multi-Vitamins

5.4. Type III

5.5. Others


6.1. Introduction

6.2. Weight Management

6.3. Food Supplements

6.4. Vitamin Deficiency

6.5. Immunity

6.6. Others


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Spain

7.4.5. Others

7.5. The Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Israel

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. The Ferrara Candy Company

9.2. Gimbal's Gummy Vitamins

9.3. Lonza

9.4. Nature's Bounty, Inc. (NBTY, Inc.)

9.5. Church & Dwight Co., Inc.

9.6. Bayer, Inc.

9.7. Pharmavite LLC

9.8. Pfizer, Inc.

9.9. Gemini Pharmaceuticals


The Ferrara Candy Company

Gimbal's Gummy Vitamins


Nature's Bounty, Inc. (NBTY, Inc.)

Church & Dwight Co., Inc.

Bayer, Inc.

Pharmavite LLC

Pfizer, Inc.

Gemini Pharmaceuticals