The global arugula microgreen market is expected to grow at a CAGR of 4.76%, reaching a market size of US$417.538 million in 2029 from US$330.972 million in 2024.
Arugula is known to be a type of microgreen plant that belongs to the Brassicaceae family, which also includes cabbages and mustard greens. It is known to be a green vegetable that has a spicy and peppery flavor. It is also known by several different names, which include also known as rocket, rucola, roquette, salad rocket, and Italian cress.
Introduction:
The global arugula microgreen market is expected to witness significant growth during the forecasted period of 2024-2029, due to the increasing number of health-conscious consumers in the market, further increasing the growth of the health foods and beverages market, further influencing the awareness of the health benefits of microgreens in the market.
Market Drivers:
For instance, the India Brand Equity Foundation states that the health foods and beverages market is expected to reach $30 billion by 2026, which is an estimated CAGR of 20%. The health-based food and beverages accounted for an estimated 11% of the total Indian packaged food and beverages market in 2020, which accounts for US$88 billion. It was also stated that the number of health-conscious consumers in India is projected to increase from 108 million in 2020 to 176 million by 2026. The increase in the number of health-conscious consumers will be expected to drive the arugula microgreens market growth as well, due to the wide range of health benefits acquirable from all kinds of microgreens available in the market.
Key Players:
Regional Analysis:
The North American region is expected to witness significant growth in the arugula microgreens market during the forecasted period of 2024-2029. The factors that contribute to the market growth are the increasing popularity of vertical farming, which is further influenced by the increasing support of the government and the increasing urbanization rate of the region. The increase in urbanization leads to a decrease in agricultural land for urban dwellers, leading to increasing demand for fresh produce. The vertical farming concept allows farmers to cultivate a wide range of crops in limited spaces and a controlled environment, providing ease of farming and reduced disturbances such as insects, weather, and other types of obstacles in farming.
The increasing use of vertical farming will drive the growth of several microgreen varieties, which include arugulas as well. Owing to the controlled environment aspect, the individual who practices vertical farming will be able to have a fresh source of microgreens for consumption without worrying about external sources. The United States Department of Agriculture stated that NASA has contributed and collaborated with the USDA for the development of controlled environment agriculture research, further boosting farming techniques such as vertical farming and many others, since it will be a valuable farming technique for future space travels and missions.
Furthermore, the increase in vertical farming practices in the region can also be linked to the increase in the urbanization of the region. As per the United States Environmental Protection Agency, urban development in the United States is expected to increase dramatically, with an estimated increase from 5.2% to 9.2% of the total land base by 2029. The increasing urbanized land will lead to an increase in vertical or indoor farming practices, expected to drive the arugula microgreens market growth in the region during the forecasted period of 2024-2029.
Segmentation: