Global Arugula Microgreen Market Size, Share, Opportunities, And Trends By Farming Method (Hydroponics, Aeroponics, Soil-Based, Others), By Application (Salads, Sandwiches, Garnishes), By Distribution Channel (Direct Sales, Retail, Foodservice), And By Geography - Forecasts From 2024 To 2029

Arugula is known to be a type of microgreen plant that belongs to the Brassicaceae family, which also includes cabbages and mustard greens. It is known to be a green vegetable that has a spicy and peppery flavor. It is also known by several different names, which include also known as rocket, rucola, roquette, salad rocket, and Italian cress.

Introduction:

The global arugula microgreen market is expected to witness significant growth during the forecasted period of 2024-2029, due to the increasing number of health-conscious consumers in the market, further increasing the growth of the health foods and beverages market, further influencing the awareness of the health benefits of microgreens in the market.

Market Drivers:

• Benefits of Microgreens: Arugula is a type of edible microgreen that is known to provide a wide range of benefits for the human body and is known to be from the Brassicaceae family of microgreen plants. As the global food and beverages market is experiencing an increase in health-conscious consumers and is expected to increase in the forecasted period, the global arugula microgreens market is expected to increase in growth as well. This further increases the awareness of the health benefits microgreens provide to the human body. Microgreens are known to have a wide range of benefits that help reduce the risk of different kinds of diseases, which include:
• Heart Disease: They are known to be rich in polyphenols, which are a class of antioxidants that are linked to the reduction of the risk of heart disease. It is also known for the reduction of triglyceride and “bad” LDL cholesterol levels.
• Alzheimer’s disease: Due to the rich content of antioxidants, which include foods with high amounts of polyphenols, microgreens may reduce the risk of Alzheimer’s disease occurring for humans who consume it.
• Diabetes: The antioxidants present in microgreens help reduce stress and can prevent sugar from entering cells in the human body. In several studies conducted in laboratories, microgreens appeared to have enhanced cellular sugar uptake by 25%-44%.
• Chronic Disease: Microgreens are known to reduce inflammation markers, which are one of the major indicators of disease in the body.
• Certain cancers: Microgreens are known to have risk-lowering properties in several cancer types, due to the rich antioxidant and polyphenol content in microgreens. Brassicaceae microgreens are known to contain sulforaphane, which is known for helping in the prevention of certain types of cancers and also helps prevent, block, or possibly reverse cancer growth.
• Anemia: Iron deficiency is known to be a common and leading cause of anemia globally. Microgreens such as lettuce and those in the Brassicaceae family, such as arugula, are known to be rich in iron, making them an attractive solution to the reduction of the risk of anemia.
• Growth of the Health Foods market: The increase in the number of health-conscious consumers in the market drives the health foods market growth, further driving the arugula microgreens market growth during the forecast period. Microgreens, such as arugula, are known for having a wide range of benefits, helping improve the function of the human body by reducing the risk of a wide range of diseases and also by providing a wide range of nutrients that are beneficial to the body.

For instance, the India Brand Equity Foundation states that the health foods and beverages market is expected to reach $30 billion by 2026, which is an estimated CAGR of 20%. The health-based food and beverages accounted for an estimated 11% of the total Indian packaged food and beverages market in 2020, which accounts for US$88 billion. It was also stated that the number of health-conscious consumers in India is projected to increase from 108 million in 2020 to 176 million by 2026.  The increase in the number of health-conscious consumers will be expected to drive the arugula microgreens market growth as well, due to the wide range of health benefits acquirable from all kinds of microgreens available in the market.

Key Players:

• AeroFarms: a vertical farming company that is known for the cultivation of arugula indoors without the use of any kind of pesticides. Their arugula product is non-GMO, OU kosher, and part of their FlavorSpectrum, representing the many varieties of leafy greens they farm.
• 2bfresh: a brand that is known to produce and market microgreens and fresh herbs in the market. Their microgreens are known to be delivered clean, cut, and ready to use without any preparation required by the consumers.

Regional Analysis:

The North American region is expected to witness significant growth in the arugula microgreens market during the forecasted period of 2024-2029. The factors that contribute to the market growth are the increasing popularity of vertical farming, which is further influenced by the increasing support of the government and the increasing urbanization rate of the region. The increase in urbanization leads to a decrease in agricultural land for urban dwellers, leading to increasing demand for fresh produce. The vertical farming concept allows farmers to cultivate a wide range of crops in limited spaces and a controlled environment, providing ease of farming and reduced disturbances such as insects, weather, and other types of obstacles in farming.

The increasing use of vertical farming will drive the growth of several microgreen varieties, which include arugulas as well. Owing to the controlled environment aspect, the individual who practices vertical farming will be able to have a fresh source of microgreens for consumption without worrying about external sources. The United States Department of Agriculture stated that NASA has contributed and collaborated with the USDA for the development of controlled environment agriculture research, further boosting farming techniques such as vertical farming and many others, since it will be a valuable farming technique for future space travels and missions.

Furthermore, the increase in vertical farming practices in the region can also be linked to the increase in the urbanization of the region. As per the United States Environmental Protection Agency, urban development in the United States is expected to increase dramatically, with an estimated increase from 5.2% to 9.2% of the total land base by 2029. The increasing urbanized land will lead to an increase in vertical or indoor farming practices, expected to drive the arugula microgreens market growth in the region during the forecasted period of 2024-2029.

Segmentation:

• By Farming Method:
  • Hydroponics
  • Aeroponics
  • Soil-Based
  • Others
• By Application:
  • Salads
  • Sandwiches
  • Garnishes
• By Distribution Channel:
  • Direct Sales
  • Retail
  • Foodservice
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others