Global Automotive Rear Seat Infotainment System Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Vehicle Type (Light Vehicle, Heavy Vehicle), By Screen Size (5’’ To 7’’, 8’’ To 10’’), And By Geography - Forecasts From 2022 To 2027

Published:  Oct 2022 Report Code: KSI061613140 Pages: 128

The global automotive rear-seat infotainment market is projected to grow at a CAGR of 9.11% throughout the forecast period.

Rear-seat infotainment, which is a type of infotainment system, is a collection of hardware and software solutions that are used to provide the occupants with audio as well as video information such as navigation information, traffic information, among others, and entrainment services.

There is an increase in the disposable income of people coupled with an increase in their purchasing power. This is encouraging people to buy vehicles and people are preferring to install advanced, thus features in their vehicles to upgrade them and make them technologically advanced causing the demand for these systems to rise, thus boosting the growth of the rear seat infotainment market.

In addition, some of the big automakers like Audi, BMW, and Land Rover among others are providing these systems in their higher models of their higher-end models with rear-seat infotainment systems pre-fitted for people who are interested to buy these vehicles. The BMW 6 Series Gran Turismo, offers two 10-inch displays with Blu-Ray support fixed behind the front headrests, and the Audi A6 Lifestyle, contains a 10-inch display rear-seat infotainment system, which can also be controlled from the outside. This will increase the demand slightly and boost market growth to some extent. There are many advancements that can be made in the design and operating capabilities of the rear seat infotainment systems that can be made so as to improve the user interface, functionality, and user experience even further, which will provide a growth opportunity for the market.

Furthermore, the increasing investments and participation of market players in research and development to improve these infotainment solutions and make them technologically advanced, and bolster the market growth over the forecast period. For instance, recently on 8th January, Cinemo, which is one of the leading companies in providing automotive-grade multimedia playback, streaming, connectivity, and cloud middleware will be showcasing their new infotainment solution Projection Plus which is available in both rear seat and hybrid configurations at the Consumer Electronics Show (CES) 2019. The infotainment solution provided can facilitate some services like cloud integration and personal devices.

On November 11th, 2019, Hyundai Motor Group announced the launch of their advanced infotainment system which is based on the company’s exclusive ccOS (Connected Car Operating System) uses a navigation system that is based on Augmented Reality, consists of an in-car payment system, handwriting recognizing touchpad, and responds to voice commands as well as a better-connected rear-seat infotainment system.  In September 2019, Pioneer India announced the launch of a new high-end in-car rear-seat infotainment system the Pioneer, DMH-Z5290BT, with touchscreen capability and exquisite features like Android Auto, Apple CarPlay, and WebLink connectivity. This product also sports a 6.9-inch display and supports all connectivity features.

The rear seat infotainment market has been segmented based on vehicle type, screen size, and geography By vehicle type, the market is segmented as light vehicles and heavy vehicles. By screen size, the market has been segmented into 5” to 7” and 8” to 10”.

Light Vehicles to hold a significant market share

By type, light vehicles are expected to hold a significant amount of market share, which is attributable to the increasing disposable income of people coupled with the desire to purchase a vehicle for travel and other purposes.

5” to 7” to account for the bulk of the demand.

By screen size, 5’’ to 7’’ is expected to hold a major market share because the products in this category are most sought after as an aftermarket fitment and are more affordable than other rear infotainment systems with bigger screen sizes.

The North American region remains a key market for rear-seat infotainment systems.

By geography, North America and European regions are expected to hold a major market share owing to the established automotive industry and faster adoption of in-vehicle advanced technologies in these regions, and the growing inclination of customers towards these systems.

Key Developments:

  • September 2021: The Bentayga and Flying Spur, two of Bentley's best-selling models, get a new rear-seat system that provides its passengers with on-the-go entertainment. Two high-definition screens are integrated into this system, which goes by the moniker Bentley Rear Entertainment. The new Bentley Rear Entertainment system combines functionality and ease of use, according to Bentley Motors' Director of Electrical. Through a highly immersive system that incorporates the most recent in automotive technology, it gives backseat passengers a wide range of entertainment.
  • May 2022: Global mobility tech firm ECARX Holdings, Inc. and COVA Acquisition Corp. have agreed to merge. As a pioneer in the design, development, and execution of intelligent vehicle technologies, ECARX is well-positioned to gain from the transition to completely electric platforms, connected vehicles, and autonomous driving technologies. Through its overseas operations office in London and a design and development center in Gothenburg, Sweden, the proceeds from the transaction will be employed to accelerate technological innovation and the release of new products, implement strategic acquisitions or investment vehicles, and create additional channels for global growth.

Product offerings:

  • MapmyIndia UHMP 900: The MapmyIndia UHMP 900 combines multiple headrest pillows, each of which has a 9' TFT screen embedded into the back of it. For a universal feel, it has a headrest pole diameter that is adjustable. These are available in Black, Grey, and Beige to match the majority of interiors. The headrests of the front seats are clamped with TFT screens. The device has a clever design, is compatible with most automobile types, and adds value to the interiors of vehicles.
  • Blaupunkt Cape Town 940: The Cape Town 940 is a product of Blaupunkt's brand-new double-din in-car multimedia and infotainment system. For both the manufacturer and the consumer, operating an OS like Android on an audiovisual device opens up a wide range of options. The large screen Head-Unit of the Cape Town 940 has the familiar feel and look of android JellyBean and provides similar functionalities. The central function behind the Cape Town 940 is to help users connect their android smartphone with the 940 and thereafter on, do whatever he/she wants to use this big-ish head unit.x

Global Automotive Rear Seat Infotainment System Market Scope:

 

Report Metric Details
 Growth Rate  CAGR of 9.11% from 2020 to 2027
 Base Year  2020
 Forecast Period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Vehicle Type, Screen Size, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Blaupunkt, CE Info Systems Ltd, Mitsubishi Electric Corporation, AMAG Import AG, ACCESS CO., LTD., Panasonic Automotive Systems Europe GmbH, Pioneer Corporation
 Customization Scope  Free report customization with purchase

 

Segmentation

  • By Vehicle Type
    • Light Vehicle
    • Heavy Vehicle
  • By Screen Size
    • 5’’ to 7’’
    • 8’’ to 10’’
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others

Frequently Asked Questions (FAQs)

Q1. What are the growth prospects for the automotive rear-seat infotainment system market?
A1. The automotive rear-seat infotainment market is projected to grow at a CAGR of 9.11% over the forecast period.


Q2. Who are the major players in the global automotive rear seat infotainment system market?
A2. Some of the major players in the global automotive rear seat infotainment system market are Blaupunkt, CE Info Systems Ltd, Mitsubishi Electric Corporation, AMAG Import AG, and ACCESS CO., LTD., among others.


Q3. How is the global automotive rear seat infotainment system market segmented?
A3. The global automotive rear seat infotainment system market has been segmented by vehicle type, screen size, and geography.


Q4. Which region holds the largest share of the automotive rear seat infotainment system market?
A4. North America and European regions are expected to hold a major share of the automotive rear seat infotainment system market owing to the established automotive industry and faster adoption of in-vehicle advanced technologies in these regions.


Q5. What is the base year considered in the automotive rear seat infotainment system market report?
A5. 2020 has been taken as the base year in the automotive rear seat infotainment system market.


1. Introduction

1.1. Market Overview

1.2. COVID-19 Scenario

1.3. Market Definition

1.4. Market Segmentation

 

2. Research Methodology

2.1. Research Data

2.2. Assumptions

 

3. Executive Summary

3.1. Research Highlights

 

4. Market Dynamics

4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

 

5. Global Automotive Rear Seat Infotainment Market Analysis, by Vehicle Type

5.1. Introduction

5.2. Light Vehicle

5.3. Heavy Vehicle

 

6. Global Automotive Rear Seat Infotainment Market Analysis, by Screen Size

6.1. Introduction

6.2. 5’’ to 7’’

6.3. 8’’ to 10’’

 

7. Global Automotive Rear Seat Infotainment Market Analysis, by Geography

7.1. Introduction

7.2. North America

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. France

7.4.3. United Kingdom

7.4.4. Spain

7.4.5. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. South Korea

7.6.4. India

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Others

 

8. Competitive Environment and Analysis

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix

 

9. Company Profiles

9.1. Blaupunkt

9.2. CE Info Systems Ltd

9.3. Mitsubishi Electric Corporation

9.4. AMAG Import AG

9.5. ACCESS CO., LTD.

9.6. Panasonic Automotive Systems Europe GmbH

9.7. Pioneer Corporation

Blaupunkt

CE Info Systems Ltd

Mitsubishi Electric Corporation

AMAG Import AG

ACCESS CO., LTD.

Panasonic Automotive Systems Europe GmbH

Pioneer Corporation

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