Global Ginger Ale Market Size, Share, Opportunities, And Trends By Type (Golden Ginger Ale, Dry Ginger Ale, Premium Ginger Ale, Others), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Convenience Stores, Others), And By Geography - Forecasts From 2024 To 2029

The ginger ale market is anticipated to expand at a high CAGR over the forecast period.

Ginger Ale comes in two forms, alcoholic and non-alcoholic. Ginger ale is a non-alcoholic beverage that is known to be a sweetened carbonated drink with a predominant flavour and pleasant warmth. The alcoholic form is ginger beer, where a small percentage of alcohol content is present in the drink. The increasing consumption of ginger ale can be linked to its health benefits, which include antioxidant and antiinflammation properties and its very well-known ability to relieve nausea and headaches.

Introduction:

The increase in consumption of ginger ale can be linked to the increase in consumption of beer and alcohol because ginger ale has been known to be used as a mixer for various beer and alcoholic drinks in bars. The global ginger ale market is expected to witness significant growth during the forecasted period due to the increase in consumption of beer and the increasing consumption expenditure worldwide.

Market Drivers:

• Increase in beer consumption: Ginger Ale can be considered as a type of beer. As the consumption of the total beer is increasing, the consumption of ale is also expected to increase.  As per Alcohol.org, Beer consumption and production have shown a significant increase on a global scale. The global consumption of beer, lagers, and ciders accounted for 396.76 billion litres per year, followed by wine and spirits. The increase in the global consumption of beer can be linked to the increase in consumption of ale as well since ale is a type of beer that is produced from a different kind of yeast and fermented at a different temperature. The increase in consumption of beer can be linked to the increase in consumer spending capabilities, which is further increased by the growing rates of urbanization in developing and developed economies, changing the taste and preferences of consumers due to the increase in spending capacity.
• Increase in consumption expenditure: The increase in the consumption expenditure in developing and developed economies leads to an increase in consumption of alcoholic and non-alcoholic beverages, due to the increase in purchasing power and change in preference towards premium products. Ginger Ale comes in both alcoholic and non-alcoholic forms but is more commonly known for their alcoholic drinks which come in beer form. As per the World Bank, the total consumption expenditure worldwide displayed an increase from US$62.44 trillion in 2020 to US$71.47 trillion in 2022, which is an increase of 6.3% between 2020 and 2021 and an increase of 3.6% from 2021 to 2022. This increase in consumption expenditure includes the personal consumption and incomes of individuals worldwide, which further provides the necessary growth for the ginger ale market during the forecasted period.

Key Players:

• Canada Dry: A well-known soft drink brand under the American company Dr Pepper Snapple, known for the production and marketing of ginger ale and other soft drinks and mixers.
• Fever-Tree: A British company known for the marketing and production of premium carbonated mixers for alcoholic spirits. Their products are known to be used as mixers for cocktails or alcoholic spirits, and can also be consumed on their own.

Regional Analysis:

The North American region is expected to witness significant growth in the global ginger ale market during the forecasted period of 2024-2029, due to the presence of global players such as The Coca-Cola Company with their ginger ale brand, Seagram’s Ginger Ale, and Dr Pepper/ Seven Up Inc. brands, Canada Dry and Schweppes. Another factor that leads to the increase in the consumption of ginger ale is the increase in consumer spending and the increasing consumption of beer in general. As per Alcohol.org, the total beer consumption in the United States accounts for an estimated 67.5 billion bottles per year, which includes light beer, lager and ale being the top consumed beer products. The increase in the consumption of beer can also be linked to the increase in consumer spending in the United States. As the urbanization in developing economies such as the Americas region is expected to display significant growth, the total consumer spending capability of the region is also expected to increase, leading to a change in the taste and preferences of food and beverages in consumers, which can include the change from normal beer to ginger ale. As per the United States Bureau of Economic Analysis, personal incomes have displayed an increase of 0.4% per month, which accounted for an estimated US$81.6 billion in November 2023. It has also been found that the disposable personal income and personal consumption expenditure of the United States have shown an increase of 0.4% and 0.2%, respectively, each month of the year, which accounted for an estimated US$71.9 billion and US$46.7 billion in November 2023, respectively.  This increase in personal income and expenditure can drive the growth of beer consumption in the country, which can further help boost the ginger ale market growth in the region during the forecasted period.

Market Developments:

• August 2023: Olipop, a United States functional beverages company, announced the launch of their functional ginger ale product into their product portfolio, dubbed OLIPOP Ginger Ale.  This product was made with sweet lime, tart quince, and real ginger root, enhancing flavours to the mouth and paying homage to the ginger ale that most consumers grew up drinking, adding a hint of modernity, elevated twist, and refreshingly sweet, mildly spiced flavour that will provide high-quality taste.
• June 2021: Reed Inc. announced the launch of their ginger ale range that contains zero-sugar, and keto-certified 2,000mg of organically pressed ginger dubbed The Zero Sugar Shirley Tempting. This mocktail product range is known as Really REAL Ginger Ale and consists of the Zero Sugar Shirley Tempting, and the Zero Sugar Transfusion, which consists of a juicy grape blend for a refreshing taste that stands alone or perfectly complements an easy mixer. 

Segmentation:

• By Type:
  • Golden Ginger Ale
  • Dry Ginger Ale
  • Premium Ginger Ale
  • Others
• By Distribution Channel:
  • Online Retail
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Others
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others