The Global Haircare Market is expected to grow at a CAGR of 4.76%, reaching a market size of US$138.494 billion in 2030 from US$109.773 billion in 2025.
Haircare is an overall term denoting the varied range of products and practices used to maintain hair hygiene, including scalp & hair cleansing; hair health, such as conditioning or nourishing the hair and protecting the hair; and hair beauty treatment, such as coloring, styling, etc.
The growing middle-class population and increasing urbanization are the major factors that are boosting the demand for hair care products. With rising awareness about personal hygiene and a focus on aesthetic appeal, consumers are increasingly opting for different hair care products, as haircare products are used to groom hair and get an aesthetic hairstyle while managing various hair problems such as hair fall, dandruff, frizzy hair, split ends, and dry or itchy scalp.
The rising level of air pollution and the increasing temperature are also harming the quality of hair, encouraging people to use hair care products to protect them from the harmful impact of these environmental factors.
Hair aesthetics has also led to a rise in the number of consumers opting for hairstyle chemical treatments, including dyeing and straightening. Since chemically treated hair requires premium hair care products to maintain the health and texture of hair, the demand for premium hair care products is increasing significantly, thereby fueling the overall haircare market growth. The rising use of social media is driving consumers to explore various global haircare brands, thereby spurring the global haircare market’s growth.
There is growing consumer awareness of hair care amidst the damage done by pollution to hair health. Environmental degradation, such as increasing air pollution, water pollution, and fertilizer-based foods, has greatly damaged hair and its quality. Hair fall and hair breakage are widespread issues now. As such, consumers' consciousness about their hair health is rising.
The rise of social media has also greatly impacted consumers' consciousness about their hair health. Thus, in the last few years, there has been a great rise in the demand for haircare products for tackling various hair-related issues such as dry scalp, itchy scalp, hair fall, hair breakage, etc. Consumers are demanding Shampoos, conditioners, serums, and hydrating hair masks for their hair health.
The current era has seen a great upsurge in the beauty industry. People are increasingly preferring personal grooming, driving the haircare aesthetics market. Haircare has become an important part of personal grooming. This has led to an increase in demand for its products that can cater to improving hair health and hair styling. At the same time, there is a boom in many world economies, leading to a rise in disposable income among the people. This has led to meeting the increased demand for haircare products and, thus, has increased its market growth.
Premium haircare products, often marketed as solutions with advanced formulations or organic and natural ingredients, are costly. While these products appeal to a growing segment of consumers who prioritize quality, effectiveness, and sustainability, their cost remains a significant barrier for a large population. In regions or segments of customers where price sensitivity is higher, many customers don’t purchase these products as they think of them as luxurious items. Thus, this price sensitivity has not enabled premium hair care products to be available to a large segment of customers, restraining the haircare market expansion.
As per the sales channel, the online segment will witness a higher CAGR during the forecast period. The growing working female population makes it convenient and time-saving to shop via online stores, boosting this segment's growth. Furthermore, online stores allow customers to purchase international hair care products easily and at discounted rates. As such, many hair care manufacturers have started their web portals to sell various hair care products.
Geographically, the global haircare market has been segmented into North America, South America, Europe, the Middle East, Africa, and Asia Pacific.
The Asia Pacific market for hair care is poised to grow at a substantial CAGR during the forecast period. Rising awareness about various hair care products in countries like China, India, and Australia, coupled with the presence of major market players, is boosting the demand for hair care products.
Increasing disposable incomes and living standards are also augmenting the demand for premium hair care products. The booming e-commerce industry is also supporting the rising sales of international hair care products, thus positively impacting the regional market growth. North America and Europe also hold significant market shares owing to the high demand for professional hair care services in these regions.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Haircare Market Size in 2025 | US$109.773 billion |
| Haircare Market Size in 2030 | US$138.494 billion |
| Growth Rate | CAGR of 4.76% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2025 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Haircare Market | |
| Customization Scope | Free report customization with purchase |
The Global Haircare Market is analyzed into the following segments: