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Global Haircare Market Size, Share, Opportunities, And Trends By Product (Shampoo And Conditioner, Hair Color, Hair Oil, Hair Mask, Others), By Application (Household, Professional), By End User (Men, Women), By Sales Channel (Online, Offline) And By Geography - Forecasts From 2020 To 2025

Published: Jun 2020 | Report Code:  KSI061613754 | Pages:  120

Global Haircare market was valued at US$87.261 billion in 2019. Haircare products are used to groom hair and get an aesthetic hairstyle while managing various hair problems such as hair fall, dandruff, frizzy hair, split ends, and dry or itchy scalp. Growing middle-class population and increasing urbanization is the major factor that is boosting the demand for haircare products. With rising awareness about personal hygiene and focus on aesthetic appeal, consumers are increasingly opting for different haircare products. The rising level of air pollution and the increasing temperature is also harming the quality of hair which is also encouraging people to use haircare products so as to protect them from the harmful impact of these environmental factors.

People nowadays are more concerned about hair aesthetics which has also led to a rise in the number of consumers opting for hairstyle chemical treatments including dyeing and straightening. Since chemically-treated hair requires premium hair care products to maintain the health and texture of hair, the demand for premium haircare products is increasing significantly, thereby fuelling the overall haircare market growth. Rising use of social media is also encouraging consumers to explore various global haircare brands, thereby spurring the global haircare market growth. Continuous expansion of distribution channels such as online stores, specialty stores, and salons are also contributing to the global market growth of haircare as this has made many professional hair care products easily accessible to consumers. People are becoming more aware of the harmful impacts of several chemicals on the quality of their hair and scalp which is driving the demand for haircare products with natural and organic ingredients. This is providing a great opportunity for market players to add haircare products made with naturally-derived ingredients into their portfolio and create a mass customer base.

Market players are adopting various growth strategies including product launch, partnerships and collaborations, expansion of distribution channels, and acquisitions in order to maintain their market share or/and further expanding their customer base, thus bolstering the global hair care market growth throughout the forecast period.  

The Global Haircare market has been segmented on the basis of product, application, end-user, sales channel, and geography. By product, the global haircare market has been segmented as shampoo and conditioner, hair color, hair oil, hair mask, and others. By application, the market has been segmented as household and professional. The market has further been segmented by end-user as men and women. The global haircare market has been also segmented by sales channel as online and offline.

Booming e-commerce industry leading to the growth of the online segment

By the sales channel, the online segment will witness a higher CAGR during the forecast period. With the growing working female population, the demand for convenient and time-saving shopping via online stores is boosting the growth of this segment. Furthermore, online stores allow customers to purchase international haircare products easily and at discounted rates as well. As such, many haircare manufacturers have started their own web portals for selling various haircare products.

Asia Pacific to witness the noteworthy CAGR during the projected period

Geographically, the global Haircare market has been segmented as North America, South America, Europe, Middle East and Africa, and Asia Pacific. Asia Pacific regional market for haircare is poised to grow at a substantial CAGR during the forecast period. Rising awareness about various haircare products in countries like China, India, and Australia coupled with the presence of major market players in the region is boosting the demand for haircare products across APAC countries. Increasing disposable incomes and living standards is also augmenting the demand for premium haircare products. The booming e-commerce industry is also supporting the rising sales of international haircare products, thus positively impacting the regional market growth. North America and Europe also hold significant market share owing to the high demand for professional haircare services in these regions.

Recent Developments:

  • April 2020: Germany-based Henkel launched its newest brand, Authentic Beauty Concept in the United States in order to re-energize its hair-care portfolio.
  • January 2020: Unilever and its ethnic beauty-focused subsidiary, Sundial Brands, teamed up to launch a new U.S.-based brand, Emerge. The brand range includes shampoo, conditioner, leave-in conditioner and styling gel, hair mask, and moisturizing buttercream.
  • April 2020: Henkel launched a vegan haircare brand- Better Natured- in North America. The products included in this range are made with naturally-derived ingredients.
  • November 2019: Henkel signed an agreement to acquire Deva Parent Holdings, a leading curly haircare and styling brand which offers a comprehensive range of products. Its product are distributed in the US via salons and selective retailers such as Sephora and Ulta.
  • October 2019: Theorie Hair Care launched its new Sage product line in Canada, selling it via popular retailers in the country- Rexall Drugs, Metro, Uniprix, and JeanCoutu.
  • May 2019: B Corporation-certified, Italian skincare and haircare brand Davines entered India to expand its customer base who prefer natural and sustainable products in the country. 
  • October 2019: Kaya by Marico launched a new line of haircare products targeting several concerns such as dandruff, hair fall, and volume, specific to its South Asian consumers 

Competitive Insights

Prominent key market players in the Global Haircare market include Unilever, Henkel AG & Co. KGaA, Procter & Gamble, Kao Corporation, L’OREAL GROUP, VEDA CORP., Amway, Johnson & Johnson Services, Inc., Marico, andShiseido Co., Ltd. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the Global Haircaremarket have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Segmentation

  • By Product
    • Shampoo and Conditioner
    • Hair Color
    • Hair Oil
    • Hair Mask
    • Others
  • By Application
    • Household
    • Professional
  • By End User
    • Men
    • Women
  • By Sales Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • Australia
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of global haircare market?
A1. Global Haircare market was valued at US$87.261 billion in 2019.
 
Q2. Who are the major players in the haircare market?
A2. Prominent key market players in the global haircare market include Unilever, Henkel AG & Co. KGaA, Procter & Gamble, Kao Corporation, L’OREAL GROUP, VEDA CORP., Amway, Johnson & Johnson Services, Inc., Marico, and Shiseido Co., Ltd. 
 
Q3. How is the global haircare market segmented?
A3. The haircare market has been segmented on the basis of product, application, end-user, sales channel, and geography.
 
Q4. What factors are anticipated to drive the haircare market growth?
A4. Since chemically-treated hair requires premium hair care products to maintain the health and texture of hair, the demand for premium haircare products is increasing significantly, thereby fuelling the overall haircare market growth.
 
Q5. Which region holds the largest market share in the haircare market?
A5. Asia Pacific regional market for haircare is poised to grow at a substantial CAGR during the forecast period. 

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