Global Haircare Market Size, Share, Opportunities, And Trends By Product (Shampoo and Conditioner, Hair Color, Hair Oil, Hair Mask, Others), By Application (Household, Professional), By End User (Men, Women), By Sales Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

  • Published : Jan 2025
  • Report Code : KSI061613754
  • Pages : 152
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The Global Haircare Market is expected to grow at a CAGR of 4.76%, reaching a market size of US$138.494 billion in 2030 from US$109.773 billion in 2025.

Haircare is an overall term denoting the varied range of products and practices used to maintain hair hygiene, including scalp & hair cleansing; hair health, such as conditioning or nourishing the hair and protecting the hair; and hair beauty treatment, such as coloring, styling, etc.

The growing middle-class population and increasing urbanization are the major factors that are boosting the demand for hair care products.

With rising awareness about personal hygiene and a focus on aesthetic appeal, consumers are increasingly opting for different hair care products, as haircare products are used to groom hair and get an aesthetic hairstyle while managing various hair problems such as hair fall, dandruff, frizzy hair, split ends, and dry or itchy scalp. The rising level of air pollution and the increasing temperature are also harming the quality of hair, encouraging people to use hair care products to protect them from the harmful impact of these environmental factors.

Hair aesthetics has also led to a rise in the number of consumers opting for hairstyle chemical treatments, including dyeing and straightening. Since chemically treated hair requires premium hair care products to maintain the health and texture of hair, the demand for premium hair care products is increasing significantly, thereby fueling the overall haircare market growth. The rising use of social media is driving consumers to explore various global haircare brands, thereby spurring the global haircare market’s growth.

What are the Global Haircare Market drivers?

  • Increasing awareness of hair health is propelling the haircare market

There is growing consumer awareness of hair care amidst the damage done by pollution to hair health. Environmental degradation, such as increasing air pollution, water pollution, and fertilizer-based foods, has greatly damaged hair and its quality. Hair fall and hair breakages are a widespread issue now. As such, consumers' consciousness about their hair health is rising. The rise of social media has also greatly impacted consumers' consciousness about their hair health. Thus, in the last few years, there has been a great rise in the demand for haircare products for tackling various hair-related issues such as dry scalp, itchy scalp, hair fall, hair breakage, etc. Consumers are demanding Shampoos, conditioners, serums, and hydrating hair masks for their hair health.

  • Rise in the beauty industry, coupled with rising disposable income among consumers are driving the market 

The current era has seen a great upsurge in the beauty industry. People are increasingly preferring personal grooming, driving the haircare aesthetics market. Haircare has become an important regime of personal grooming. This has led to an increase in demand for its products that can cater to improving hair health and hair styling. At the same time, there is a boom in many world economies, leading to a rise in disposable income among the people. This has led to meeting the increased demand for haircare products and, thus, increasingly leading its market growth.

What are the restraints of the Global Haircare Market:

  • The high cost of premium haircare products can act as a market restraint

Premium haircare products often marketed as solutions with advanced formulations or organic and natural ingredients are costly. While these products appeal to a growing segment of consumers who prioritize quality, effectiveness, and sustainability, their cost remains a significant barrier for a large population. In regions or segments of customers where price sensitivity is higher, many customers don’t purchase these products as they think of them as luxurious items. Thus, this price sensitivity has not enabled premium hair care products to be available to a large segment of customers, restraining the haircare market expansion.

Segment analysis of the Global Haircare Market:

  • Online segment will be the fastest-growing segment based on sales channel

As per the sales channel, the online segment will witness a higher CAGR during the forecast period. The growing working female population makes it convenient and time-saving to shop via online stores, boosting this segment's growth. Furthermore, online stores allow customers to purchase international hair care products easily and at discounted rates. As such, many hair care manufacturers have started their web portals to sell various hair care products.

Geographical outlook of the Global Haircare Market:

  • Asia-Pacific will be the fastest-growing market

Geographically, the global night cream market has been segmented into North America, South America, Europe, the Middle East, Africa, and Asia Pacific. 

The Asia Pacific market for hair care is poised to grow at a substantial CAGR during the forecast period. Rising awareness about various hair care products in countries like China, India, and Australia, coupled with the presence of major market players, is boosting the demand for hair care products. Increasing disposable incomes and living standards are also augmenting the demand for premium hair care products. The booming e-commerce industry is also supporting the rising sales of international hair care products, thus positively impacting the regional market growth. North America and Europe also hold significant market shares owing to the high demand for professional hair care services in these regions.

Key launches in the Global Haircare Market:

  • In November 2024, CeraVe, a dermatologist-recommended skincare brand, introduced Anti-Dandruff Hydrating products and Gentle Hydrating Shampoo and Conditioner that is formulated with three essential ceramides for scalp hydration and nourishment, catering to all hair types.
  • In April 2024, Kao Corporation, a personal care, hygiene, and beauty products company headquartered in Japan, launched its new hair care brand, Guhl, offering beauty care for relaxing moments to care for hair. It has also expanded this brand to enter into the hair care market for children. It will launch many more products in its hair care business.

Global Haircare Market Scope:

Report Metric Details
Haircare Market Size in 2025 US$109.773 billion
Haircare Market Size in 2030 US$138.494 billion
Growth Rate CAGR of 4.76%
Study Period 2020 to 2030
Historical Data 2020 to 2023
Base Year 2024
Forecast Period 2025 – 2030
Forecast Unit (Value) USD Billion
Segmentation
  • Product Type
  • Application
  • End-User
  • Sales Channel
  • Geography
Geographical Segmentation North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Haircare Market
  • Unilever
  • Henkel AG & Co. KGaA
  • Procter & Gamble
  • Kao Corporation
  • L’OREAL GROUP
Customization Scope Free report customization with purchase

 

The Global Haircare Market is analyzed into the following segments:

  • By Product
    • Shampoo & Conditioner
    • Hair Color
    • Hair Oil
    • Hair Mask
    • Others
  • By Application
    • Household
    • Professional
  • By End-User
    • Men
    • Women
  • By Sales Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Others

Frequently Asked Questions (FAQs)

The haircare market is expected to reach a total market size of US$138.494 billion by 2030.

Haircare Market is valued at US$109.773 billion in 2025.

The global haircare market is expected to grow at a CAGR of 4.76% during the forecast period.

Rising demand for natural products, expanding e-commerce, increasing hair concerns, and innovation in formulations drive haircare market growth.

The Asia-Pacific region is anticipated to hold a significant share of the haircare market.

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. GLOBAL HAIRCARE MARKET BY PRODUCT

5.1. Introduction

5.2. Shampoo & Conditioner

5.3. Hair Color

5.4. Hair Oil

5.5. Hair Mask

5.6. Others

6. GLOBAL HAIRCARE MARKET BY APPLICATION

6.1. Introduction

6.2. Household

6.3. Professional

7. GLOBAL HAIRCARE MARKET BY END-USER

7.1. Introduction

7.2. Men 

7.3. Women

8. GLOBAL HAIRCARE MARKET BY SALES CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

9. GLOBAL HAIRCARE MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Product

9.2.2. By Application

9.2.3. By End-User

9.2.4. By Sales Channel

9.2.5. By Country

9.2.5.1. USA

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Product

9.3.2. By Application

9.3.3. By End-User

9.3.4. By Sales Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Product

9.4.2. By Application

9.4.3. By End-User

9.4.4. By Sales Channel

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Italy

9.4.5.5. Spain

9.4.5.6. Others

9.5. Middle East and Africa

9.5.1. By Product

9.5.2. By Application

9.5.3. By End-User

9.5.4. By Sales Channel

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Product

9.6.2. By Application

9.6.3. By End-User

9.6.4. By Sales Channel

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Indonesia

9.6.5.6. Taiwan

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Unilever

11.2. Henkel AG & Co. KGaA

11.3. Procter & Gamble

11.4. Kao Corporation

11.5. L’OREAL GROUP

11.6. VEDA CORP.

11.7. Amway

11.8. Johnson & Johnson Services, Inc.

11.9. Marico

11.10. Shiseido Co., Ltd.

Unilever

Henkel AG & Co. KGaA

Procter & Gamble

Kao Corporation

L’OREAL GROUP

VEDA CORP.

Amway

Johnson & Johnson Services, Inc.

Marico

Shiseido Co., Ltd.