Global Herbal Tea Market Size, Share, Opportunities, And Trends By Material Type (Black, Green, Yellow), By Product Type (Instant Premixed, Liquid, Syrups, Powdered Rtd.), And By Geography - Forecasts From 2023 To 2028

  • Published : Mar 2023
  • Report Code : KSI061614490
  • Pages : 138

Herbs, spices, or other plant-based ingredients are infused into hot water to create herbal tea or tisanes. Herbal tea often doesn't contain caffeine, unlike normal tea. Herbal teas include bioactive substances and antioxidants that help prevent illnesses including cancer, diabetes, obesity, cataracts, cardiovascular disease, and even obesity. Over the projected period, the younger population's sharp increase in demand for functional beverages with tastes like chamomile is predicted to fuel the expansion of the herbal tea business.

To make herbal tea or tisanes, herbs, spices, or other plant-based elements are infused into hot water. Herbal tea frequently lacks caffeine, unlike regular tea. Teas made from herbs include bioactive compounds and antioxidants that aid in the prevention of diseases including cancer, diabetes, cataracts, cardiovascular disease, and even obesity. The demand for functional beverages with flavours like chamomile among the younger population is expected to sharply expand throughout the projected period, fueling the growth of the herbal tea industry.

The current growth of the herbal tea industry is a result of people's increased awareness of the need of eating healthful food and maintaining good health. Herbal tea's potential to increase in popularity today could be greatly influenced by its simple consideration as a healthy substitute for pharmaceutical medications. Herbal tea can be used to treat sleeplessness, which is a common problem caused by a variety of factors, and this is what is causing the market to expand. The market for herbal tea will likely develop in the next years as a result of factors like rising disposable income and population growth.

The personal care business is experiencing an increase in demand for herbal tea ingredients, and the retail market is growing as well.

Catechins in green tea provide it with an antibacterial effect. Due to its antioxidant characteristics, green tea has the greatest advantage in this area of preventing skin cancer. It also contains a lot of antioxidants, caffeine, vitamin B, folate, manganese, potassium, magnesium, enzymes, amino acids, and phytochemicals like polyphenols. Green tea is effective in helping the body naturally detoxify by removing toxins. It helps to cure scars and blemishes, calms inflammation, and improves the suppleness of the skin.

The demand for herbal tea as a natural element in personal care products is anticipated to fuel market expansion globally. The expansion of the herbal tea market is also anticipated to be fueled by rising disposable income levels, rising food and beverage costs, and expanding consumer awareness of healthier lifestyles.

A growing number of health-aware people in the world to surge the market for herbal tea

More and more people are adopting dietary goods as a result of growing health concerns and increased attention to correct nutritional intake. particularly tea. Also, there has been a significant increase in the number of gym and health club memberships globally, which will fuel demand for retail nutritional items. The producers and providers of these supplements will have profitable growth prospects because of the significant demand from emerging economies. Many chronic illnesses are brought on by ageing, and the World Health Organization predicts that in the future, 57% of the global population will be afflicted by one or more chronic illnesses. Age and illness both have an impact on how well meals are absorbed.

Asia Pacific is projected to be the prominent market shareholder in the herbal tea market and is anticipated to continue throughout the forecast period.

In the global market segment, Asia-Pacific is leading from a regional perspective, while automated is leading from a type perspective. The region with the highest consumption of herbal tea is Asia-Pacific. Also accelerating market expansion is the region's rising per capita income. It is distinguished by rapid growth in developing nations like China, India, and Japan. Herbal tea is made from a range of ingestible non-tea plant parts, including herbs, flowers, fruits, roots, and spices. Herbal teas have soared in popularity in recent years thanks to their numerous health benefits and delicious flavours.

Due to rising green tea demand and consumption as well as higher per capita tea consumption in the region, which is anticipated to be a key factor driving North America's herbal tea market growth, the North American market is anticipated to expand at a quicker rate.

Market Key Developments

  • In July 2022, To promote well-being, weight loss, and good health, Opteamal, a health-focused tea brand, launched a new online store. Opteamal sells items for total well-being in addition to dietary supplements and weight-loss aids. With these six flavours—cherry, hibiscus, golden milk, orange detox, tropical turmeric, and chamomile lavender—even new tea drinkers may gradually ease into the intimidating notion of beginning a new health and fitness regimen.
  • In June 2022, The How2Recycle® label programme now includes The Hain Celestial Group, Inc. How2Recycle is a standardised labelling system used in the United States and Canada that enables businesses to specify how to recycle a package, enhancing the accuracy, comprehensiveness, and transparency of recyclability claims.
  • In January 2021, By releasing Tata Tea Tulsi Green and TATA Tea Gold Care and reformulating its current Tetley Green Tea with added Vitamin C, TATA Consumer Products expanded its line of wellness goods.

Global Herbal Tea Market Scope:


Report Metric Details
 Growth Rate  CAGR during the forecast period
 Base Year  2021
 Forecast Period  2023 – 2028
 Forecast Unit (Value)  USD Billion
 Segments Covered Material Type, Product Type, And Geography
 Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Nestlé S.A., Associated British Foods Plc, Hain Celestial, Tata Consumer Products Limited, Organic India Pvt. Ltd., Barry’s Tea, Harney & Sons Fine Teas, Mother Parkers Tea & Coffee Inc., Martin Bauer Group, Green Earth Products Pvt. Ltd.
 Customization Scope Free report customization with purchase



  • By Material Type
    • Black
    • Green
    • Yellow
  • By Product Type
    • Instant Premixed
    • Liquid
    • Syrups
    • Powdered Rtd.
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • UK
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Black

5.3. Green

5.4. Yello


6.1. Introduction

6.2. Instant Premixed

6.3. Liquid

6.4. Syrups

6.5. Powdered Rtd.


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Spain

7.4.5. Others

7.5. The Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Israel

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. Nestlé S.A.

9.2. Associated British Foods Plc

9.3. Hain Celestial

9.4. Tata Consumer Products Limited

9.5. Organic India Pvt. Ltd.

9.6. Barry’s Tea

9.7. Harney & Sons Fine Teas

9.8. Mother Parkers Tea & Coffee Inc.

9.9. Martin Bauer Group

9.10. Green Earth Products Pvt. Ltd.

Nestlé S.A.

Associated British Foods Plc

Hain Celestial

Tata Consumer Products Limited

Organic India Pvt. Ltd.

Barry’s Tea

Harney & Sons Fine Teas

Mother Parkers Tea & Coffee Inc.

Martin Bauer Group

Green Earth Products Pvt. Ltd.