Global Herbal Tea Market - Strategic Insights and Forecasts (2026-2031)

The global herbal tea market is forecast to grow at a CAGR of 5.7%, reaching USD 8.24 billion in 2031 from USD 6.25 billion in 2026.

Herbs, spices, or other plant-based ingredients are infused into hot water to create herbal tea or tisanes. Herbal tea often doesn't contain caffeine, unlike normal tea. Herbal teas include bioactive substances and antioxidants that help prevent illnesses, including cancer, diabetes, obesity, cataracts, cardiovascular disease, and even obesity. Over the projected period, the younger population's sharp increase in demand for functional beverages with tastes like chamomile is predicted to fuel the expansion of the herbal tea business.

To make herbal tea or tisanes, herbs, spices, or other plant-based elements are infused into hot water. Herbal tea frequently lacks caffeine, unlike regular tea. Teas made from herbs include bioactive compounds and antioxidants that aid in the prevention of diseases, including cancer, diabetes, cataracts, cardiovascular disease, and even obesity. The demand for functional beverages with flavours like chamomile among the younger population is expected to sharply expand throughout the projected period, fueling the growth of the herbal tea industry.

The current growth of the herbal tea industry is a result of people's increased awareness of the need to eat healthful food and maintain good health. Herbal tea's potential to increase in popularity today could be greatly influenced by its simple consideration as a healthy substitute for pharmaceutical medications. Herbal tea can be used to treat sleeplessness, which is a common problem caused by a variety of factors, and this is what is causing the market to expand. The market for herbal tea will likely develop in the coming years as a result of factors like rising disposable income and population growth.

Herbal Tea Market Growth Drivers:

• The personal care business is experiencing an increase in demand for herbal tea ingredients, and the retail market is growing as well.

Catechins in green tea provide it with an antibacterial effect. Due to its antioxidant characteristics, green tea has the greatest advantage in this area of preventing skin cancer. It also contains a lot of antioxidants, caffeine, vitamin B, folate, manganese, potassium, magnesium, enzymes, amino acids, and phytochemicals like polyphenols. Green tea is effective in helping the body naturally detoxify by removing toxins. It helps to cure scars and blemishes, calms inflammation, and improves the suppleness of the skin.

The demand for herbal tea as a natural element in personal care products is anticipated to fuel market expansion globally. The expansion of the herbal tea market is also anticipated to be fueled by rising disposable income levels, rising food and beverage costs, and expanding consumer awareness of healthier lifestyles.

• A growing number of health-aware people in the world to surge the market for herbal tea

More and more people are adopting dietary goods as a result of growing health concerns and increased attention to correct nutritional intake. particularly tea. Also, there has been a significant increase in the number of gym and health club memberships globally, which will fuel demand for retail nutritional items. The producers and providers of these supplements will have profitable growth prospects because of the significant demand from emerging economies. Many chronic illnesses are brought on by ageing, and the World Health Organization predicts that in the future, 57% of the global population will be afflicted by one or more chronic illnesses. Age and illness both have an impact on how well meals are absorbed.

Herbal Tea Market Geographical Outlook:

• Asia Pacific is projected to be the prominent market shareholder in the herbal tea market and is anticipated to continue throughout the forecast period.

In the global market segment, Asia-Pacific is leading from a regional perspective, while automated is leading from a type perspective. The region with the highest consumption of herbal tea is the Asia-Pacific. Also accelerating market expansion is the region's rising per capita income. It is distinguished by rapid growth in developing nations like China, India, and Japan. Herbal tea is made from a range of ingestible non-tea plant parts, including herbs, flowers, fruits, roots, and spices. Herbal teas have soared in popularity in recent years thanks to their numerous health benefits and delicious flavours.

Due to rising green tea demand and consumption as well as higher per capita tea consumption in the region, which is anticipated to be a key factor driving North America's herbal tea market growth, the North American market is anticipated to expand at a quicker rate.

Herbal Tea Market Developments:

• January 2026: Caraway Tea Company announced the launch of “Breathe,” a new herbal tea blend designed to support respiratory comfort using botanical ingredients and proprietary infusion technology targeting wellness-focused beverage consumers.

• September 2025: Bigelow Tea introduced Simply Cinnamon Apple Herbal Tea, a limited-edition caffeine-free blend featuring apple, cinnamon, hibiscus, and rose hips as part of its seasonal tea innovation portfolio.

• August 2025: Twinings launched Twinings Refreshers, its first herbal tea instant beverage line designed to deliver convenient, dissolvable herbal infusions for modern beverage consumption trends.

• July 2025: Lipton introduced a new Fruit & Herbal Tea product line, expanding its herbal infusion portfolio with fruit-based flavors positioned for functional wellness and relaxation beverage consumption.

• June 2025: The Republic of Tea showcased several new herbal and specialty tea blends at the Summer Fancy Food Show 2025, highlighting innovative botanical ingredients and responsibly sourced herbal infusions.

Herbal Tea Market Scope: