Green Coffee Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Arabica, Robusta), By End Product (Roasted Coffee, Instant/Soluble Coffee, Green Coffee Bean Extract), And By Geography - Forecasts From 2023 To 2028

When a person wants to feel instantaneously energized and wants to remain so throughout the day all he needs is a hot cup of joe. Out of all the different types of coffee available in the market, green coffee is one such variation that is worth learning about as it has a higher concentration of chlorogenic acids than your traditional roasted coffee. Unroasted coffee beans from coffee fruits such as canephora, Robusta, Arabica, excelsa, etc are known as "green coffee" and have herbal tea and coffee flavour.

Rising awareness of health benefits associated with the consumption of green coffee coupled with the rising incidence of chronic diseases such as diabetes, cancer, and hypertension are expected to bolster the growth of the market during the analysis period. Growing coffee consumption, retail market expansion, and the rising popularity of artisanal and different coffee flavours will also propel market growth.

However, volatile and high prices of coffee beans along with a lack of concrete scientific evidence regarding the health benefits of green coffee are expected to hinder the growth of the green coffee beans market during the projection period.

Rising awareness regarding the positive impact of green coffee on one's health will support the growth of the global market during the anticipation period

Green coffee beans, in contrast to conventional coffee, are not roasted but instead are consumed entirely unprocessed. This results in a significant concentration of chlorogenic acids, which is claimed to have several health advantages. Additionally, it also contains less caffeine content than regular black coffee. Consumption of green coffee beans prevents obesity by promoting weight loss, regulates the blood glucose level, fights hypertension, prevents cancer, boosts mood, and acts as a detoxifier. Therefore rising awareness of health benefits is pushing consumers to opt for a cup of green coffee which is supporting the growth of the market.

Rising incidences of chronic and autoimmune diseases such as hypertension, diabetes, and cancer are making people more health conscious which is leading to a shift towards healthier food and beverage choices. For instance, in 2021 approximately 537 million individuals have diabetes globally and this is expected to be 643 million and 783 million by 2030 and 2045 respectively. diabetes is directly responsible for 6.7 million fatalities in the same year. Over the past few decades, there has been a consistent rise in both the incidence and prevalence of diabetes, according to the International Diabetes Federation. According to the comprehensive global analysis of trends in hypertension led by Imperial College London and the World Health Organization in 2021, there are now 1.28 billion adults who have hypertension, up from 650 million thirty years ago. Nearly half of these individuals were unaware that they had hypertension. World Cancer Research Fund data shows that, in 2020, there were 18.1 million new cases of cancer worldwide.

Since the consumption of green coffee helps in preventing, controlling, and treating diabetes, hypertension, obesity, and cancer therefore high incidences of chronic diseases will augment the growth of the market during the projection period. 

Volatile and high prices of coffee beans along with a lack of scientific evidence will impede growth during the forecast period

The price of coffee beans is subject to massive price volatility and high cost which acts as a major hindrance to the growth of the global market. Variations in coffee bean prices can be because of changes in supply and demand on the global market, unanticipated circumstances like war or natural disaster, turbulence in the currency markets, and investments in coffee commodities by various financial companies. Other elements that have contributed to price increases include increased output, shipping container costs, extreme weather, and decreases in important producing nations. 

Even though green coffee comes with a long list of health benefits however there is no concrete scientific proof of whether green coffee helps people with problems such as hypertension, diabetes, and obesity. Most of the claims made by the manufacturers are narrative and anecdotal. Therefore people are a bit reluctant to spend their money on green coffee. The lack of scientific evidence associated with green coffee beans is anticipated to hinder market growth during the analysis period.

Europe is anticipated to hold a significant amount of the global green coffee market share during the forecast period

The European region is anticipated to hold a significant amount of market share in green coffee. Europe, which has the largest coffee market in the world, also imports the most amount of green coffee. Over 3,602 thousand tonnes of green coffee were imported into Europe overall in 2021, a rise of 1.6 percent year on average between 2017 and 2021. According to CBI data, In 2021, 3.1 million tonnes of green coffee beans were imported into Europe from producing nations, accounting for almost 86 percent of total imports.  High consumption of coffee in countries and rising imports like Germany and Italy will propel the market demand during the projection period. The rising number of specialty coffee shops especially in Eastern European countries like Poland, Romania, and Bulgaria will provide massive opportunities for the key market players. Prime markets in the European region include Germany, the United Kingdom, Spain, and France.

Market Key Developments

In January 2023, Sucafina, a Swiss-based coffee company, and ProfilePrint, a Singapore-based AI-driven predictive and prescriptive food ingredient profiler have invested together in Csmart, a Brazilian company that creates AI-powered image recognition technologies for grading green coffee. These technologies can quickly scan a sample of green coffee beans and accurately identify defect counts in a matter of minutes.

• In January 2023, Sucafina Group, a global green coffee trade firm, purchased Portland, Oregon-based Sustainable Harvest, a progressive specialty coffee trading company. David Griswold started Sustainable Harvest in 1997, and it will now be a part of Sucafina North America, which does business as Sucafina Specialty. Although the acquisition involves 100% ownership, the financial details of the deal have not been made public.
• In December 2022, Osito Coffee, a green coffee trading firm located in Connecticut, was founded over five years ago with a sister company in Colombia. In 2023, has announced that it will extend its activities by adding offices in Australia and Brazil. The two steps in the southern hemisphere come after Stuart Ritson and Osito Coffee's 2021 opening of a European office and the beginning of the importation of Colombian cacao.

Green Coffee Market Scope:

Segmentation:

• By Type
  • Arabica
  • Robusta
• By End Product
  • Roasted Coffee
  • Instant/Soluble Coffee
  • Green Coffee Bean extract
• By Geography
  • North America
    • USA
    • Canada
    • Others
  • South America
    • Brazil
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Indonesia
    • Others