Global Lottery Market Size, Share, Opportunities, And Trends By Type (Terminal-Based Games, Scratch-Off Games, Sports Lotteries), By Mode (Online, Offline), By Age (18 to 25 Years, 25 to 40 Years, Above 40 Years), By Gender (Male, Female), And By Geography - Forecasts From 2025 To 2030

Lottery Market Size:

The global lottery market is estimated to attain a market size of US$ 410.028 billion by 2030, growing at a 4.74% CAGR from a valuation of US$ 325.243 billion in 2025, during the forecast period of 2025 to 2030.

The popularity of the lottery and new means of lottery systems, such as an online lottery system, are key factors influencing the global lottery market.  Further, increasing use of smart devices and growing internet accessibility are factors contributing significantly to the market. However, stringent government regulations act as a restraint on the industry. Moreover, in some nations, the lottery is considered an illegal activity, whether on an online platform or offline. Furthermore, the rising popularity of scratch-off instant games and draw-based games is influencing the global lottery market.

Likewise, the growing demand for the online lottery is being supported by a faster internet connection, which allows users to stream various platforms and events around the world, allowing users to bet

Global Lottery Market Overview & Scope

The Global Lottery Market is segmented by:

• Type: By type, the global lottery market is segmented into terminal-based games, scratch-off games, and sports lotteries. The betting on sports outcomes is growing with the rise of sports betting legalization.
• Mode: By mode, the global lottery market is segmented into online and offline. The online segment is rapidly expanding due to convenience, mobile apps, and digital payment options.
• Age: By age, the global lottery market is segmented into 18 to 25 years, 25 to 40 years, and above 40 years. 25–40 Years is a significantly active segment, balancing traditional draws and online play.
• Gender: By gender, the global lottery market is segmented into male and female. Males are more likely to participate in sports lotteries.
• Region:  The market is segmented into five major geographic regions, namely North America, South America, Europe, the Middle East and Africa, and Asia-Pacific. Asia Pacific is poised to hold a prominent position in the global lottery market, particularly due to the increasing disposable income in the region.

Top Trends Shaping the Global Lottery Market

1. Digital and Data-Driven Transformation in online lottery and sports betting

• Online lottery and sports applications, particularly those designed for events like the IPL and Super Bowl, are rapidly evolving by integrating advanced technologies to enhance user experiences and streamline operations. The sports betting industry is also undergoing a data revolution, leveraging analytics and low-latency video feeds to provide real-time updates and immersive betting experiences during major events. As of March 22, 2025, STAR Sports 1 Hindi recorded the highest weekly viewership at 3,127,680, followed by Dangal with 2,482,400 viewers. These advancements underscore the dynamic growth of online lottery and sports applications, making them increasingly accessible and engaging for users worldwide.
• The global lottery market is undergoing significant change in the data revolution, leveraging big data, predictive analytics, AI, and machine learning to offer smarter betting options and personalized recommendations. This has led to increased user penetration during major sports events such as the IPL and the Super Bowl.

2. Digital Transformation of Lottery Systems

• The introduction of Video Lottery Terminals (VLTs), such as Zhongfu Online, in China has revolutionised the lottery industry by leveraging advanced technology. These systems offer unique features like instant wins, paperless gameplay, interactive visuals, and a unified prize pool, making them highly popular across all age groups. The launch of Zhongfu Online/VLT marks a significant advancement in lottery distribution, swiftly becoming the most promising and effective product in the Chinese market. It has also played a crucial role in combating illegal gaming, earning widespread recognition for its impact on the industry.
• The introduction and rapid adoption of Video Lottery Terminals (VLTs), such as Zhongfu Online in China, reflects a technological innovation trend within the global lottery market. There is a growing shift towards digital platforms (like VLTs and online lottery systems.

3. High demand for terminal-based games

• The terminal-based games have been extremely popular among all ages, be it kids or adults; hence, with the advancement of technology and the advent of the internet, the demand for online terminal-based games has surged. Advancements in the game industry, such as the successful trial of a few terminal-based games in the Saute Ste Marie and Greater Toronto Area (GTA) or self-serve lottery technology, are driving its growth.
• Companies like IGT, Scientific Games, Jumbo, and Skilrock Technologies are some of the leading players globally in the terminal-based game. The plans of the companies are anticipated to contribute to the market for the terminal-based game.

Global Lottery Market Growth Drivers vs. Challenges

Opportunities:

• Increasing internet accessibility: The increasing accessibility of the internet is one of the prime factors contributing to the lottery market. With the rising adoption of the online lottery system, good internet accessibility plays an important role. The International Telecommunication Union (ITU) stated in its report that internet availability among the globe's population has increased constantly. According to the information, approximately 4.9 billion of the population had the availability to the Internet in 2021, which expanded to around 5.1 billion in 2022 and advanced to 5.4 billion in 2023. In 2024, the data reached 5.5 billion, which is 68% of the population.

Moreover, with increasing competition in the broadband industry and rising R&D, the prices of fixed internet broadband have significantly plummeted. Further, with the increasing adoption of 5G, features like high speed and real-time monitoring have added advantages to the market. 5G has penetrated more than 60 countries, and the list is growing further. giving further opportunities for the lottery market to flourish.

• Rising use of smartphones: With the increasing adoption of the internet, the use of devices like laptops, smartphones, and tablets has increased. This has been advantageous for the market, as online lottery systems have become prevalent in the past few years. With the increasing consumption of consumer electronics, the demand for smartphones is also expected to rise. Countries like China have great efficiency in manufacturing smartphones, which reduces the cost of production by reaching economies of scale.
• Advancement in security and technology: Consumers have been concerned about their banking security while conducting any kind of online transaction. Advances in both online encryption and banking technology have resolved this concern, resulting in consumers playing online lottery securely, which in turn is driving the market growth. Furthermore, the growth in the online betting segment, coupled with growth in online sports betting, is further anticipated to drive the overall market growth during the forecast period. Various online sports betting companies are sponsoring different teams as a part of their marketing initiatives by acquiring or merging with several companies for strategic expansions.

Challenges:

• Stringent Government Regulations:  The lottery has stringent regulations in many nations. Lotteries are also banned in some countries. For instance, Qatar, Saudi Arabia, Iran, and Indonesia are a few nations that have a ban on all forms of lotteries. In some countries, it is up to the state to make it legal or illegal. For instance, in India, only 13 states have legalized the lottery system. It is considered illegal in 15 states and 8 union territories. In the United States of America, 45 states run lotteries. Even if it is legal in some nations, some nations have operator licenses. Countries like Germany, Italy, and Iceland, amongst others, have an operator license.

Global Lottery Market Regional Analysis

• Europe: Europe is anticipated to have significant market growth during the forecast period, owing to the stringent government regulations regarding the operation of online lotteries and gaining customer trust. The United Kingdom, for instance, is among the major European nations where online gaming and gambling are showing constant growth. With the growing 5G penetration, followed by smartphones and other smart device usage, the prevalence of gaming platforms, inclusive of lottery games, is expected to show an upward trajectory in the country.

According to the Gambling Commission, in 2023, the revenue generated via lottery stood at £1,822.213 million, and according to the “Annual Report 2023-2024” issued by the same authority, nearly 25 million adults gambled in 2023, of which 14 million only played lottery draws.

Moreover, the growing internet penetration in the United Kingdom is also anticipated to drive the demand for online lotteries and other associated platforms, which will further improve the overall market expansion. According to the World Bank, in 2023, nearly 96% of the United Kingdom’s population had access to the internet, and over the years, the percentage share has shown a significant growth fueled by the ongoing developments in 5G expansion.

Global Lottery Market Competitive Landscape

The Global Lottery Market is fragmented, with some key players including Intralot, Allwyn, and China LotSynergy Holdings Limited.

• Market Expansion through Geographic and Product Reach: International Game Technology plc secured a ten-year contract with Luxembourg's nationale to offer world-class lottery and iLottery solutions.
• Distribution Channel Expansion: In August 2024, the Ontario Lottery and Gaming Corporation (OLG) announced that the company had initiated the self-serve lottery technology for selected store locations in the Ontario region. This was followed by the successful trial of a few terminal-based games in the Saute Ste Marie and Greater Toronto Area (GTA).
• Collaboration: In April 2024, MADIC UK and Allwyn announced the partnership to launch a prototype of evoPOS software integrated with The National Lottery. The prototype works in allowing retailers to purchase The National Lottery at any EPOS and self-checkout, advancing sales opportunities. The technology complements existing National Lottery terminals by providing increased convenient ways to sell the draw-based games as part of other in-store and fuel purchases. It operates by printing Lotto, Set For Life, EuroMillions, Thunderball, or HotPicks tickets on the EPOS till roll.

Global Lottery Market Segmentation:

By Type

• Terminal-based Games
• Scratch-off Games
• Sports Lotteries

By Mode

• Online
• Offline

By Age

• 18 to 25 Years
• 25 to 40 Years
• Above 40 Years

By Gender

• Male
• Female

By Region

• North America
  • USA
  • Canada
  • Mexico
• South America
  • Brazil
  • Others
• Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Others
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Others

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL LOTTERY MARKET BY TYPE

5.1. Introduction

5.2. Terminal-based Games

5.3. Scratch-off Games

5.4. Sports Lotteries

6. GLOBAL LOTTERY MARKET BY MODE

6.1. Introduction

6.2. Online

6.3. Offline

7. GLOBAL LOTTERY MARKET BY AGE

7.1. Introduction

7.2. 18 to 25 Years

7.3. 25 to 40 Years

7.4. Above 40 Years

8. GLOBAL LOTTERY MARKET BY GENDER

8.1. Introduction

8.2. Male

8.3. Female

9. GLOBAL LOTTERY MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. USA

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Spain

9.4.5. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. China

9.6.2. Japan

9.6.3. India

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Allwyn UK  

11.2. China LotSynergy Holdings Ltd. 

11.3. Florida Lottery 

11.4. International Game Technology plc 

11.5. Lotto NZ  

11.6. New York State Gaming Commission 

11.7. Scientific Games Corp.  (Brookfield Business Partners)

11.8. Lotterywest 

11.9. Intralot SA 

11.10. Française des Jeux 

11.11. ZEAL Network SE 

11.12. Martin Group 

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

Allwyn UK  

China LotSynergy Holdings Ltd. 

Florida Lottery 

International Game Technology plc 

Lotto NZ  

New York State Gaming Commission 

Scientific Games Corp.  (Brookfield Business Partners)

Lotterywest 

Intralot SA 

Française des Jeux 

ZEAL Network SE 

Martin Group