Global Horse Racing Market - Strategic Insights and Forecasts (2025-2030)

Horse Racing Market Size:

The global horse racing market is expected to grow at a CAGR of 7.45%, reaching a market size of USD 182.393 billion in 2030 from USD 127.339 billion in 2025.

Horse Racing Market Trends:

Horse racing remains one of the most popular and enduring sports in the equestrian world, known for its high-speed competition, tradition, and strong connection to the global betting industry. The sport exists in several forms, including flat racing, jump racing (steeplechase), and harness racing.

In flat racing, horses compete on level tracks over predetermined distances without any obstacles, emphasizing speed and stamina. Jump racing involves horses racing while clearing fences or hurdles, testing both agility and endurance. Harness racing, on the other hand, features horses trotting or pacing while pulling a two-wheeled cart, or sulky, with a driver.

Globally, horse racing continues to thrive with major events such as the Kentucky Derby, Melbourne Cup, Royal Ascot, and Dubai World Cup, attracting large audiences and significant media coverage. These events not only showcase elite racehorses but also support breeding programs, tourism, and fashion industries.

A key trend shaping the modern horse racing landscape is the digitalization of betting and race viewing. Online betting platforms and real-time race streaming have expanded the sport’s reach, attracting younger audiences and increasing global participation. Advances in racehorse training technologies, performance analytics, and genetic profiling are also reshaping breeding and racing strategies.

Moreover, increasing focus on animal welfare, sustainable track management, and ethical betting practices is influencing regulatory changes and public perception of the sport.

Horse Racing Market Growth Drivers:

• The growing popularity of horse racing is expected to bolster the market expansion. 

Horse racing has become a dynamic sport that is gaining traction in various major economies, with investments being made in sports development. An encouraging image of the sport entices a variety of participants, including young people and women, which fosters inclusivity and broader interest. According to the Jockey Club, in the UK, horse racing is the second most commonly watched activity after football, with annual race attendance being about six million, and 40% of the population being women. 

It is also common in other nations, including France, Australia, the USA, Canada, Hong Kong, and even Malaysia, with some extreme fans in Japan going as far as sleeping outside in lines for major shows. In addition, based on data reported by the British Horseracing Authority (BHA) Racing and Industry Statistics from 2019 to 2023, the increase in total horse runners in 2023 stands at 87,619 compared to 86,419 in 2022, which will contribute to growing the market in the coming years.

• The establishment of betting and gambling platforms for horse racing has stimulated market growth.

The global horse racing market is on a steady upsurge, propelled by the fan base, the endorsement by celebrity figures, and the ease of online betting platforms. Numerous companies provide horse racing as a sport and a means of making a profit by betting. One of the horse racing providers is the British Horseracing Authority, the group that is in charge of horse racing in Britain, where it seeks to promote, develop, and sustain all horses and other participants involved in the activity. Moreover, some betting firms, such as Betfair, have developed peer-to-peer platforms that revolutionize betting on horse races by enabling users to bet against each other rather than the horse.

The British Horse Racing Authority group's revenue was predominantly derived from the racecourse, which generated £ 25,729 million in 2023, a growth from £23,603 million a year earlier. The extension of these equestrian competitions worldwide, the use of social networks, and the use of digital platforms for such engaging activities have increased the number of fans.

Horse Racing Market Restraints:

• Concern over the ill treatment of race horses.

Horse racing involves striking the horse with a whip to increase its speed, and such a strategy though, decides the final outcome in terms of winning, however it also has an adverse impact on the horse health since continuous striking can inflict which can lead to injury. Moreover, since the winner is awarded with heavy prize winnings, hence to get such a prize requires various tactics, inclusive of drug abuse and rigorous training, which can also deteriorate the overall performance. 

Horse Racing Market Segment Analysis:

• The racecourse segment, based on the mode of racing, will account for a considerable market share.  

Based on the mode of racing, the racecourse is expected to constitute a significant market share, since In-person race betting allows the bettors to enjoy the traditional social experience and live horse racing. There is also the aspect of trackside, which allows the fans to view the races at an even deeper level, and the level of engagement and excitement increases. There is more than just a race; for instance, these days, spaces at racetracks offer luxurious amenities. These amenities include restaurants offering gourmet meal services, lounges and bars, and special events such as thematic race days or concerts. Such great packages and deals are why the racetrack is a favorite spot for horse racing fans and the general public, who do not mind visiting the location for fun and recreation.

Moreover, racetracks also have betting facilities within the grounds, completing the services offered to the patrons. Along with the tote boards displaying the current odds and betting options, these centres also provide easy race information such as statistics and live updates. There are also betting experts present at the venue, making it easy and interesting for the active participants so that they do not have difficulty deciding how best to place their bets.

Horse Racing Market Geographical Outlook:

• North America is expected to account for a significant share of the market during the forecast period. 

Geographically, the global horse racing market has been segmented into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. 

During the forecast period, North America will hold a considerable share of the market, which is attributable to the growing appeal of horse riding as a sport in major regional economies, namely the United States. Hence, various horse racing events such as the Kentucky Derby, the Belmont Stakes, and the Preakness Stakes have become major social events in the US, attracting thousands of visitors from within and outside the country. 

The horse race also took root due to America's managing to create websites for gambling without restrictions. Further, in the US, there are 45,180 thoroughbred racehorses in training and 19,225 foals born each year, increasing the demand for horse racing in the United States.

Moreover, since the market entails several websites offering online horse racing betting services, the ease and reach of engagement with betting in the sport have considerably increased, as have the earnings from the industry. All in all, the growth rate of the US horse racing industry is believed to be sustained in the forecast period. 

Horse Racing Market Recent Developments:

• In December 2024: Horse Racing Ireland introduced the NH Academy Hurdles race, which will focus on jumps in horses with a maximum distance selected to finalize to put number of obstacles in the race. The race is standard prize money, with the winner being qualified for maiden hurdles and bumper races in Ireland. 
• In June 2024: Veritone Inc. and Engage Digital Partners formed a strategic collaboration with World Horse Racing, where Veritone’s AI-powered DMH (Digital Media Hub) will be used for automating the curation & activation of all horse racing content. The collaboration will enable World Horse Racing in global media distribution and controlled access to large media archives. 

List of Top Horse Racing Companies:

• Churchill Downs Incorporated
• The Stronach Group (1/ST)
• Keeneland Association, Inc.
• Godolphin
• Gulfstream Park Racing Association

Horse Racing Market Scope:

The Horse Racing Market is analyzed into the following segments:

• By Racing Type
  • Win Bet
  • Single
  • Double
  • Treble
  • Others
• By Mode Of Racing
  • Online
  • Racecourse
  • Lottery Store
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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