The global nutricosmetics market was valued at US$7.342 billion in 2020. Nutricosmetics refers to orally ingested nutritional supplements that are formulated and marketed specifically for beauty purposes. Consumers nowadays understand that the topical application of any cosmetic product or treatment can only deliver superficial results. As such, they are incorporating nutricosmetics into their routine to treat issues such as cellulite and acne from the inside. Rising average per capita income across many countries, coupled with growing urbanization has provided a boost to the nutricosmetics market worldwide. The global population’s aging is driving up demand for nutricosmetics. According to the World Bank Group, the population, aged 65 and above reached 673,618,927 by 2018 from 523,666,170 in 2010. Furthermore, a gradual shift towards less invasive skin treatment procedures will further continue to bolster the growth of the nutricosmetics market during the next five years. The rising number of beauty consumers is escalating the demand not only for topical creams and serums but also for supplements and powders to treat different skin and hair problems from the inside out. With consumers’ ever-growing pursuit of wellness, the demand for nutricosmetics is augmenting significantly for thicker hair, stronger nails, and various skin concerns such as acne and fine lines. Market players are also adding new products to their portfolios as per the needs of different consumers across different regions. This is also fuelling the overall market growth of nutricosmetics. The rapidly growing online retail industry is further attracting new vendors to enter this market, thereby propelling the market’s growth. 

The nutricosmetics market has been segmented based on ingredients, product type, distribution channel, and geography. By ingredients, the nutricosmetics market has been segmented as carotenoids, collagen, omega 3 fatty acids, peptides, and others. Based on product type, the segmentation has been done as skincare, haircare, and nails. The Nutricosmetics market has also been segmented by distribution channels such as online and offline.

Skincare holds the major market share

By product type, skincare held the largest market share in 2019 and will remain in its position till the end of the forecast period. Increasing demand for effective anti-ageing treatments among the mushrooming global ageing population is spurring the demand for nutricosmetics with collagen as an ingredient. People's desire to look younger is driving up sales of various nutricosmetics products to improve skin texture.

Rising online sales of nutricosmetics worldwide

The online segment is projected to witness a substantial CAGR during the forecast period owing to the booming global e-commerce industry. Moreover, the growing international trade of cosmetics and skin care products also offers customers the opportunity to choose from various international brands that are easily available in online stores, thereby driving the market growth of Nutricosmetics across this segment. The growing popularity of online retailing is also attracting new entrants to launch their products on a global online platform to get a larger customer base, thus positively impacting the growth across this segment.

The Asia Pacific is the major nutricosmetics market

Geographically, the global nutricosmetics market has been segmented into North America, South America, Europe, the Middle East,  Africa, and the Asia Pacific. Asia Pacific accounted for the major market share in 2019 owing to the high demand and investments in APAC countries, especially Japan, China, and South Korea. Many ingredients used in nutricosmetics originate in Japan.  For example, the trend of adding collagen to everyday food and drinks. The major reason for this dominance of the Japanese nutricosmetics industry is the country’s sophisticated legislation system- FOSHU (Food for Specific Health Use) - which governs the sale of many nutricosmetics products. The Japanese government provides the FOSHU seal of approval only after a stringent quality standards check. These regulations specifically recognizing nutricosmetics have increased the confidence of consumers to use nutricosmetics, thereby driving the market growth. Furthermore, the increasing number of retailers interested in selling nutricosmetics in APAC countries also contributes to the market growth in this region. Increasing per capita income in APAC countries is putting consumers in a better position to afford nutricosmetics. Moreover, the booming e-commerce industry is also supporting the rising sales of nutricosmetics in the region, with many new companies selling their products via online distribution channels only. Europe also holds a decent share in the global nutricosmetics market throughout the forecast period on account of growing concerns with age-related skin and hair problems in the country coupled with the easy availability of nutricosmetics across well-trusted pharmacy shops in the region.

COVID-19 SCENARIO

The COVID-19 pandemic negatively impacted the global nutricosmetics market. Due to several store closures and stock-outs across countries during the pandemic, nutricosmetic companies first saw a drop in income. The advent of e-commerce, on the other hand, boosted sales of nutricosmetics sold through online channels. Furthermore, reasons such as bad skin caused by frequent use of face masks, as well as an increasing need for skin health supplements due to consumer health consciousness, enticed new customers to purchase beauty supplements, boosting the market growth.

Recent Developments:

• June 2022: In order to encourage Generation Z males in Asia in pursuing their own distinctive lifestyles, Shiseido Company Limited established the skincare brand SIDEKICK (4 products, 8 items), which focuses on Gen-Z-specific skin issues.
• April 2022: Nykaa purchased a 60% stake in Nudge Wellness, marking the company's first foray into the nutricosmetics market. Nykaa is a beauty, health, and fashion e-commerce company based in India.
• August 2021: Herbalife Nutrition announced the release of "Herbalife SKIN LycoGlow," a multi-ingredient beauty supplement based on Lycored Nutrient Complex, a tomato extract obtained from the Israeli firm "Lycored." Lycopene and other carotenoids found in tomatoes are abundant in the new supplement.
• August 2021: 'Beauty Kitchen,' a UK-based indie brand, has launched "Vitamin Kitchen," a vegan vitamin gummies manufacturer that provides three plant-based vitamin gummies to meet a variety of nutritional demands.
• June 2020: During the Covid-19, VLCC Personal Care Ltd bolstered its personal care segment with the launch of its VLCC Advanced Purifying Hand Wash.
• June 2020: French beauty supplement firm, D+ For Care, launches a mouth spray to aid good sleep.
• February 2020: Indian brand of vitamins and nutricosmetics- Power Gummies- is trying to further expand its reach via an online channel and new product development after receiving freshly injected funds from Singapore-based VC firm, DSG Consumer Partners.

Competitive Insights

Shiseido Co.,Ltd., VLCC Personal Care, Vemedia, MOON JUICE, The Beauty Chef, Vitabiotics Ltd., SugarBearHair, Amway Europe, Functionalab, The Nue Co, Martin Biotech Ltd and BioCell Technology, LLC.,

companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the Nutricosmetics market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments by different market players over the last two years.

Global Nutricosmetics Market Scope:

Segmentation

• By Type
  • Capsules and Softgels
  • Tablets
  • Beverages (Including Tinctures)
  • Powder
  • Gummies And Functional Food
  • Others
• By Ingredient
  • Vitamins
  • Antioxidants
  • Collagen
  • Omega 3 Fatty Acids
  • Others
• By Product Type
  • Skincare
  • Haircare
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global nutricosmetics market?
A1. The global nutricosmetics market was valued at US$7.342 billion in 2020. 

Q2. Who are the major players in the nutricosmetics market?
A2. Prominent key market players in the Nutricosmetics market include Shiseido Co., Ltd., VLCC Personal Care, Vemedia, MOON JUICE, The Beauty Chef, Vitabiotics Ltd., SugarBearHair, Amway Europe, Functionalab, The Nue Co, Martin Biotech Ltd, and BioCell Technology, LLC.  

Q3. How is the global nutricosmetics market segmented?
A3. Nutricosmetics market has been segmented based on ingredients, product type, distribution channel, and geography. 

Q4. What factors are anticipated to drive the nutricosmetics market growth?
A4. Rising average per capita income across many countries coupled with growing urbanization has provided a boost to the nutricosmetics market worldwide. 

Q5. Which region holds the largest market share in the nutricosmetics market?
A5. Asia Pacific accounted for the major share in the nutricosmetics market owing to the high demand and investments in APAC countries, especially Japan, China, and South Korea.