Global Men’s Grooming Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product (Skin Care (Creams, Facewash, Others), Hair Care (Oils, Shampoos, Others), Shave Care (Shaving Cream, Pre-Shave Lotion, After-Shave Lotion, Others), Others), By Distribution Channel (Online, Offline) And By Geography - Forecasts From 2020 To 2025

Published:  May 2021 Report Code: KSI061613472 Pages: 120

The global men’s grooming products market is estimated at US$52.547 billion for the year 2019.

The global men’s grooming products market is anticipated to surge throughout the forecast period on account of the rising consciousness among the male population regarding personal grooming across the male population throughout the globe. Rising disposable income coupled with the improving standards of living is also driving the demand for personal care products and adding up to the growth of the market significantly.

In addition, the burgeoning consumer needs are leading to increased investments by key players in the market to increase their investments in the R&D and develop new products, and expansion of the product portfolio to cater to the growing consumer requirements also shows the potential of the market to grow in the coming years. For instance, in March 2018, Marico, India’s one of the leading consumer goods companies announced the launch of a new range of premium male grooming products under its leading male grooming brand, Studio X.

Furthermore, the burgeoning requirements of males for uplifting their social image at various gatherings on account of the rising societal pressure for looking well-groomed are also fuelling the men’s grooming products market growth during the next five years. The growing penetration of the e-commerce industry along with the rising usage of social media platforms is leading to the wide adoption of grooming products. Additionally, the continuously changing male fashion trends are also leading to the development of various products along with the growth in their adoption. For instance, beard oils for beard growth, beard wax, and beard creams are examples of such products.

Rapid urbanization is a key factor driving the demand

Urbanization plays a crucial role in driving the demand for male grooming products. Urbanization leads to better access to a number of distribution channels which is positively impacting the market growth during the coming years. Especially, in developing economies, there is an increase in the urban population in countries such as India, China, and Indonesia. The growing disposable income along with the rising standards of the urban population is leading to an increase in the consciousness regarding raising personal standards also. This, in turn, is driving the demand for personal grooming to maintain personal hygiene as well as to look good in society. According, to the World Bank Group, the percentage of the urban population in China increased from 46.539% in 2008 to 59.152% by 2018. Similarly in Indonesia, it reached 55.325% by 2018 from 48.335% in 2008. Also, according to the report by the UN Department of Economic and Social Affairs, it is projected that the global urban population is projected to reach 68% by 2050, with major growth in Asia and Africa. All these factors are anticipated to propel the demand for male grooming products in the near future and propel the growth opportunities for the market to surge throughout the forecast period and beyond.

Skin Care segment to show robust growth

On the basis of product, the global men’s grooming products market has been segmented into skincare (creams, facewash, others), haircare (oils, shampoos, others), shave care (shaving cream, pre-shave lotion, after-shave lotion), and others. The skincare segment is expected to show notable growth over the forecast period on account of growing concerns among males regarding the proper care of their skin. Furthermore, the rising adoption of anti-aging creams is also bolstering the growth of this segment throughout the forecast period. The hair care segment is anticipated to hold a noteworthy share in the market due to the fact that there is wide adoption of hair products by men throughout the globe which includes gels, sprays oils, and creams among others. In addition, the growing modeling industry is also anticipated to bolster the significant share of this segment during the next five years. The shave care segment is also projected to show substantial growth during the coming years as the growing adoption of products such as beard oils, beard wax and beard wash is the prime factor for the growth of this segment throughout the forecast period.

An offline segment to rule the market

On the basis of the distribution channel, the global men’s grooming products market has been classified into online and offline. The offline segment is projected to hold a noteworthy share in the global market owing to the high purchase of these products through offline channels such as supermarkets, hypermarkets, and other retail stores. However, the growing e-retail business is leading to the wide adoption of online distribution channels in both developing and developed economies of the world.

North America to hold a substantial share

On the basis of geography, the global men’s grooming products market has been segmented on the basis of North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American region is projected to hold a notable share throughout the forecast period on account of the high use of numerous male grooming products due to the concerns regarding personal care and grooming in countries like the United States and Canada. The market in the Asia Pacific region is anticipated to surge at a decent growth during the next five years on account of the growing concerns regarding personal hygiene and personal care. Also, the increasing urban population along with the expansion of distribution channels are also some of the key factors supplementing the market growth in the APAC region during the next five years.

Competitive Insights

Prominent key market players in the global men’s grooming products market include Procter & Gamble, Unilever, Beiersdorf, Reckitt Benckiser Group plc, ITC Limited, L'Oréal S.A., Marico, Estée Lauder Companies, O'Douds, and Brickell Men's Products®. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the global men’s grooming products market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Global Men’s Grooming Products Market Scope:

Report Metric Details
 Market size value in 2019  US$52.547 billion
 Growth Rate  CAGR of during the forecast period
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Product, Distribution Channel, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  Procter & Gamble, Unilever, Beiersdorf, Reckitt Benckiser Group plc, ITC Limited,   L'Oréal S.A., Marico, Estée Lauder Companies, O'Douds, Brickell Men's Products®
 Customization scope  Free report customization with purchase

 

Segmentation

  • By Product
    • Skin Care
      • Creams
      • Facewash
      • Others
    • Hair Care
      • Oils
      • Shampoos
      • Others
    • Shave Care
      • Shaving Cream
      • Pre-Shave Lotion
      • After-Shave Lotion
      • Others
    • Others
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • South Africa
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the global men’s grooming products market size?
A1. The global men’s grooming products market is estimated at US$52.547 billion for the year 2019. 


Q2. Who are the major players in the men’s grooming products market report?
A2. Prominent key market players in the global men’s grooming products market include Procter & Gamble, Unilever, Beiersdorf, Reckitt Benckiser Group plc, ITC Limited, L'Oréal S.A., Marico, Estée Lauder Companies, O'Douds, and Brickell Men's Products®. 


Q3. How is the global men’s grooming products market segmented?
A3. The men’s grooming products market is segmented by product, distribution channel, and geography.  


Q4. What factors are anticipated to drive the men’s grooming products market growth?
A4. Urbanization plays a crucial role in driving the demand for male grooming products.  


Q5. Which region holds the largest market share in the men’s grooming products market?
A5. The North American region is projected to hold a notable share throughout the forecast period on account of the high use of numerous male grooming products due to the concerns regarding personal care and grooming in countries like the United States and Canada.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
 
2. Research Methodology
2.1. Research Data
2.2. Assumptions
 
3. Executive Summary
3.1. Research Highlights
 
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
 
5. Global Men’s Grooming Products Market Analysis, By Product
5.1. Introduction
5.2. Skin Care
5.2.1. Creams
5.2.2. Facewash
5.2.3. Others
5.3. Hair Care
5.3.1. Oils
5.3.2. Shampoos
5.3.3. Others
5.4. Shave Care
5.4.1. Shaving Cream 
5.4.2. Pre-Shave Lotion
5.4.3. After-Shave Lotion
5.5. Others
 
6. Global Men’s Grooming Products Market Analysis, By Distribution Channel
6.1. Introduction
6.2. Online
6.3. Offline
 
7. Global Men’s Grooming Products Market Analysis, By Geography
7.1. Introduction
7.2. North America
7.2.1. North America Men’s Grooming Products Market, By Product, 2019 to 2025
7.2.2. North America Men’s Grooming Products Market, By Distribution Channel, 2019 to 2025
7.2.3. By Country
7.2.3.1. USA
7.2.3.2. Canada
7.2.3.3. Mexico
7.3. South America
7.3.1. South America Men’s Grooming Products Market, By Product, 2019 to 2025
7.3.2. South America Men’s Grooming Products Market, By Distribution Channel, 2019 to 2025
7.3.3. By Country
7.3.3.1. Brazil
7.3.3.2. Argentina
7.3.3.3. Others
7.4. Europe
7.4.1. Europe Men’s Grooming Products Market, By Product, 2019 to 2025
7.4.2. Europe Men’s Grooming Products Market, By Distribution Channel, 2019 to 2025
7.4.3. By Country
7.4.3.1. Germany
7.4.3.2. France
7.4.3.3. United Kingdom
7.4.3.4. Spain
7.4.3.5. Others
7.5. Middle East and Africa
7.5.1. Middle East and Africa Men’s Grooming Products Market, By Product, 2019 to 2025
7.5.2. Middle East and Africa Men’s Grooming Products Market, By Distribution Channel, 2019 to 2025
7.5.3. By Country
7.5.3.1. Saudi Arabia
7.5.3.2. Israel
7.5.3.3. South Africa
7.5.3.4. Others
7.6. Asia Pacific
7.6.1. Asia Pacific Men’s Grooming Products Market, By Product, 2019 to 2025
7.6.2. Asia Pacific Men’s Grooming Products Market, By Distribution Channel, 2019 to 2025
7.6.3. By Country
7.6.3.1. China
7.6.3.2. Japan
7.6.3.3. South Korea
7.6.3.4. India
7.6.3.5. Others
 
8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix
 
9. Company Profiles
9.1. Procter & Gamble
9.2. Unilever
9.3. Beiersdorf
9.4. Reckitt Benckiser Group plc
9.5. ITC Limited
9.6. L'Oréal S.A.
9.7. Marico
9.8. Estée Lauder Companies
9.9. O'Douds
9.10. Brickell Men's Products®

Procter & Gamble

Unilever

Beiersdorf

Reckitt Benckiser Group plc

ITC Limited

L'Oréal S.A.

Marico

Estée Lauder Companies

O'Douds

Brickell Men's Products®

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