The global men's grooming products market is valued at US$70.149 billion in 2025, which is anticipated to grow to US$93.419 billion, growing at a CAGR of 5.90%.
Due to increasing awareness of the importance of personal grooming among men worldwide, the market for men's grooming products is expected to grow significantly during the forecast period. The demand for personal care products is also driving the market's significant rise, along with rising disposable income and standards of living.
The expansion of the product portfolio to cater to the growing consumer requirements also shows the market's potential to rise in the coming years. For instance, in April 2024, Piramal Pharma Limited's Consumer Products Division (CPD) announced its foray into the men's personal grooming category with the launch of the BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma aims to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.
Furthermore, the burgeoning requirements of males to uplift their social image at various gatherings because of the rising societal pressure to look well-groomed are also fuelling the men's grooming products market growth. The growing penetration of the e-commerce industry and the rising usage of social media platforms are leading to the wide adoption of grooming products. Additionally, the ever-evolving male fashion trends are driving the introduction of numerous offerings and a rise in consumer uptake.
Urbanization is essential in driving the demand for male grooming products. Urbanization leads to better access to distribution channels, positively impacting market growth in the coming years. Especially in developing economies, there is an increase in the urban population in countries such as India, China, and Indonesia.
The growing disposable income and rising standards of the urban population are increasing the consciousness regarding raising personal standards. In turn, this is fuelling the desire for personal grooming to uphold personal hygiene and to present a positive image in society. According to the World Meter, the percentage of the urban population in China is expected to be at 66.4% in 2024, which is anticipated to reach 86.6% in 2050.
Similarly, over 151 million people are currently living in Indonesia, which is expected to reach 220 million by 2045. Additionally, according to the report by the UN Department of Economic and Social Affairs' research projects, by 2050, 68% of the world's population will live in urban areas, with significant increases in Asia and Africa. All of these elements are expected to increase demand for male grooming products shortly and expand market growth prospects over the forecast period and beyond.
Based on product, the global men's grooming products market has been segmented into skincare (creams, facewash, others), haircare (oils, shampoos, others), shave care (shaving cream, pre-shave lotion, after-shave lotion), and others. The skin care segment is expected to show notable growth over the forecast period on account of growing concerns among males regarding the proper care of their skin. Furthermore, the rising adoption of anti-aging creams is also bolstering this segment’s growth throughout the forecast period.
The hair care segment is anticipated to hold a noteworthy share in the market because men worldwide widely adopt hair products, including gels, sprays, oils, and creams, among others. In the coming five years, it is also projected that the expanding modeling business will increase the segment's sizeable proportion. The shave care segment is also projected to show substantial growth during the coming years, as the growing adoption of products such as beard oils, beard wax, and beard wash is the main growth factor of this segment throughout the forecast period.
Based on the distribution channel, the global men's grooming products market has been classified into online and offline. The offline segment is projected to hold a noteworthy share in the global market owing to the high purchase of these products through offline channels such as supermarkets, hypermarkets, and other retail stores. However, developing and developed economies worldwide are widely adopting online distribution methods due to the expanding e-retail industry.
Based on geography, the global men's grooming products market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American region is projected to hold a notable share throughout the forecast period because of the high use of numerous male grooming products due to concerns regarding personal care and grooming in countries like the United States and Canada.
Due to the rising concerns about personal hygiene and personal care, the market in the Asia Pacific area is predicted to rise at a respectable rate over the next five years. The increasing urban population and the expansion of distribution channels are the key factors supplementing the market growth in the APAC region during the next five years.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Men’s Grooming Products Market Size in 2025 | US$70.149 billion |
| Men’s Grooming Products Market Size in 2030 | US$93.419 billion |
| Growth Rate | CAGR of 5.90% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2025 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
|
| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Men’s Grooming Products Market | |
| Customization Scope | Free report customization with purchase |
The Men’s Grooming Products Market is analyzed into the following segments: