Global Popcorn Market Size, Share, Opportunities, And Trends By Product Type (Microwave Popcorn, Ready-to-eat (RTE) Popcorn, Kettle Corn, Others), By Distribution Channel (Hypermarkets And Supermarkets, Convenience Stores, Online Retail, Specialty Stores, Others), And By Geography - Forecasts From 2024 To 2029

Popcorn, scientific name Zea mays var. everta, is a type of whole grain maize product and resembles corn on the cob in appearance and cultivation methods. Popcorn is commonly used in its pop form as a snack commodity. Popcorn consists of three components, which include the endosperm, germ, and pericarp (which is also known as the hull or bran). Most of the world popcorn is commonly cultivated in the United States, in the corn belt of Illinois, Iowa, Indiana, Michigan, Kentucky, Nebraska, Missouri, and Ohio.

Introduction:

Popcorn is consumed as a versatile and nutritious snack around the world. The global popcorn market growth is expected to witness a significant increase during the forecasted period of 2024-2029 due to various factors, such as the increasing growth of snack consumption, which is further increasing due to the growth of the urbanization rate and media and entertainment consumption.

Market Drivers:

• Growth of snack consumption: Snacking habits have displayed an increase in growth among the consumers of the food and beverage market. The increase in snacking can be linked to the increase in the urbanization rate, leading to an increase in people with busy lifestyles having less time for food preparation at home. Urbanization also leads to an increase in demand for convenience and packaged foods, due to the ease of access and lesser consumption times of such products. Popcorn is commonly available in a variety of forms in the market, which include microwavable popcorn, ready-to-eat popcorn, and many others. The increase in demand for such products increases the rate of snacking habits in the world and increases the rate of production of various snack products. As per the United States Census, the global total of popcorn consumption in the “unpopped, except seed, nesoi” category accounted for an estimated 120,951,051kg in 2022, which is an increase from 117,706,684kg in 2021. It has also been found that the total popcorn consumption in the category of “popcorn in microwavable packaging” accounted for an increase from 115,764,401kg in 2021 to 118,336,942kg in 2022. This increase in the consumption of popcorn can be linked to the increase in snack consumption across the world, which can be further linked to the increasing consumption of media and entertainment such as movies, TV shows, and many others. Therefore, the increased relevance of snacking habits worldwide will provide the necessary boost to the global popcorn growth market during the forecasted period.

Key Players:

• Orville Redenbacher's: A well-known American brand under Conagra Brands Incorporated, known for the production and distribution of popcorn worldwide. Their popcorn products are produced with whole grain popping corn, palm oil, butter, natural flavours, and various other ingredients, providing a tasty and delightful snack to the consumers of the market.
• Smartfoods, Inc.: A well-known American brand under PepsiCo, Inc., known for the production and distribution of pre-popped, flavoured popcorn in the market. Their popcorn portfolio includes a variety of flavours, some of which include white cheddar, movie theatre butter, caramel, and cheddar mix.

Regional Analysis:

The North American region is expected to witness significant growth in the popcorn market during the forecasted period of 2024-2029. America accounts for the highest amount of popcorn consumption compared to the global population. The increase in consumption of popcorn can be linked to the increase in consumption of media and entertainment, especially movies and other forms of related entertainment. Popcorn has been a common snack commodity that has been used along with watching movies and TV shows in theatres or at home. The increase in consumption of popcorn can hence be linked to the increase in consumption of movies and TV shows across the region. The United States Census states that Americans consume around 14 billion quarts of the popcorn whole grain treat, which is an estimated 43 quarts per woman, man, and child. The increase in the consumption of popcorn can also be linked to the increase in snacking habits among people in the region. The increase in snack products gives the necessary boost to the demand for popcorn products, which include packaged popcorn, and many others. The growth in consumption of snack foods can be linked to the various benefits provided by snack products, which include a reduction of overeating, maintaining daily diet standards, convenience of availability, and many others. The increase in such products can also be linked to the increase in the urbanization rate in the region. America displays the highest growth rate in urbanization when compared to the rest of the world. The World Bank states that the North American region experienced an increase in the urbanization rate from 301,439,741 people in 2019 to 308,798,139 people in 2022. This increase in the urban population can be linked to the increase in consumption of convenient foods and packaged products, which includes popcorn that is ready to eat and also microwavable popcorn. Therefore, the North American region is expected to witness significant growth in the popcorn market during the forecasted period due to the increasing relevance of snacking habits and the increase in demand for convenience and packaged food products.

Market Developments:

• July 2023: Orville Redenbacher announced the launch of their new popcorn seasoning products dubbed Orville Redenbacher's Popcorn Seasonings. The product collection includes sex carefully curated shakes on seasonings. Orville Redenbacher is known to be the leader in microwave popcorn, kernels, and popcorn oils, and is a well-known brand under Conagra Brands Incorporated. A few of the flavours in the collection of popcorn seasonings include Buffalo Wild Wings® Buffalo, Cinnabon® Cinnamon Roll, Movie Theater Butter, Nacho Cheese and White Cheddar Cheese, and Ranch. These various seasoning products offer delicious, crave-able flavours with a wide range of customization options for consumers.

Segmentation:

• By Product Type:
  • Microwave popcorn
  • Ready-to-eat (RTE) popcorn
  • Kettle corn
  • Others
• By Distribution Channel:
  • • Hypermarkets and Supermarkets
    • Convenience Stores
    • Online Retail
    • Specialty Stores
    • Others
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others