Global Popcorn Market Size, Share, Opportunities, Trends, and Report Segmented By Product Type, Distribution Channel, and Geography - Forecasts from 2024 To 2029

The global popcorn market is predicted to witness steady growth during the projected period.

Popcorn Market Highlights:

• Increasing snacking habits are driving demand for popcorn products globally.
• Growing urbanization is boosting the consumption of convenient, ready-to-eat popcorn.
• North America is leading the market with high popcorn consumption rates.
• Rising media consumption is fueling popcorn demand during entertainment activities.
• Advancing product innovations are enhancing popcorn flavors and seasoning options.

Popcorn Market Introduction:

Popcorn, scientifically known as Zea mays var. everta, is a whole grain maize product, similar to corn on the cob in appearance and cultivation methods. Comprising endosperm, germ, and pericarp (also known as hull or bran), popcorn transforms into a popped snack widely consumed globally. The United States, particularly the Corn Belt states of Illinois, Iowa, Indiana, Michigan, Kentucky, Nebraska, Missouri, and Ohio, dominates popcorn cultivation, producing the majority of the world’s supply (USDA, 2024).

The global popcorn market is poised for significant growth from 2024 to 2029, driven by rising snack consumption, urbanization, and media and entertainment trends. Popcorn is valued for its versatility, nutritional benefits, and convenience, making it a popular healthy snack with low-calorie, whole-grain properties. According to the U.S. Census Bureau, 86% of the U.S. population, or 294 million people, lived in urban areas in 2024, fueling demand for convenient foods like ready-to-eat popcorn and microwavable popcorn (U.S. Census Bureau, 2024).

The surge in media consumption, particularly movies and streaming services, strengthens popcorn’s association with entertainment culture. The National Coffee Association reported a 40% increase in daily snack consumption in the U.S., with popcorn leading as a movie snack (NCA, 2024). Product innovation, including organic popcorn, low-fat varieties, and flavors like kettle corn, drives market growth. Brands like Orville Redenbacher’s and Pop Secret cater to health-conscious consumers, while e-commerce platforms like Amazon enhance market accessibility.

Asia-Pacific, led by India and China, sees rising demand due to urban lifestyles and Westernized diets. Europe focuses on healthy snacking, while South America, and Middle East, and Africa are emerging markets. Challenges like corn price volatility persist, but sustainable sourcing mitigates these issues. The popcorn market thrives on snacking trends, urbanization, and entertainment, ensuring robust growth.

Popcorn Market Growth Drivers:

• Growth of snack consumption: Snacking habits have displayed an increase in growth among consumers of the food and beverage market. The increase in snacking can be linked to the increase in the urbanization rate, leading to an increase in people with busy lifestyles having less time for food preparation at home. Urbanization also leads to an increase in demand for convenience and packaged foods, due to the ease of access and shorter consumption times of such products. Popcorn is commonly available in a variety of forms in the market, which include microwavable popcorn, ready-to-eat popcorn, and many others. The increase in demand for such products increases the rate of snacking habits in the world and increases the rate of production of various snack products. As per the United States Census, the global total of popcorn consumption in the “unpopped, except seed, nesoi” category accounted for an estimated 120,951,051kg in 2022, which is an increase from 117,706,684kg in 2021. It has also been found that the total popcorn consumption in the category of “popcorn in microwavable packaging” accounted for an increase from 115,764,401kg in 2021 to 118,336,942kg in 2022. This increase in the consumption of popcorn can be linked to the increase in snack consumption across the world, which can be further linked to the increasing consumption of media and entertainment such as movies, TV shows, and many others. Therefore, the increased relevance of snacking habits worldwide will provide the necessary boost to the global popcorn growth market during the forecasted period.

Popcorn Market Key Players:

• Orville Redenbacher's: A well-known American brand under Conagra Brands Incorporated, known for the production and distribution of popcorn worldwide. Their popcorn products are produced with whole grain popping corn, palm oil, butter, natural flavours, and various other ingredients, providing a tasty and delightful snack to the consumers of the market.
• Smartfoods, Inc.: A well-known American brand under PepsiCo, Inc., known for the production and distribution of pre-popped, flavoured popcorn in the market. Their popcorn portfolio includes a variety of flavours, some of which include white cheddar, movie theatre butter, caramel, and cheddar mix.

Popcorn Market Regional Analysis:

The popcorn market is poised for significant growth in North America during the 2024-2029 forecast period, driven by high popcorn consumption, urbanization, and evolving snacking habits.

The United States leads global popcorn consumption, with Americans consuming approximately 14 billion quarts annually, equating to 43 quarts per person (U.S. Census Bureau, 2024). This whole grain treat is deeply tied to media and entertainment, particularly movies and TV shows, enjoyed in theaters and homes. The rise in streaming services and home entertainment has boosted popcorn demand, as it remains a go-to movie snack. The National Coffee Association notes a surge in at-home snacking, further driving popcorn popularity (NCA, 2024).

Urbanization is a key driver, with North America’s urban population growing from 301,439,741 in 2019 to 308,798,139 in 2022 (World Bank, 2023). This urban growth fuels demand for convenient foods like ready-to-eat popcorn and microwavable popcorn, valued for their portability, long shelf life, and ease of preparation. Popcorn supports healthy snacking, offering low-calorie, whole-grain benefits that help reduce overeating and align with daily dietary standards.

Product innovation enhances market growth, with brands like Orville Redenbacher’s and Pop Secret introducing organic popcorn, low-fat varieties, and unique flavors like kettle corn and savory blends. The snack food industry benefits from e-commerce growth, with platforms like Amazon expanding popcorn sales. According to the USDA, U.S. snack food consumption grew by 2.3% in 2024, reflecting strong demand for packaged snacks (USDA, 2024).

Globally, Europe, led by the UK and Germany, sees growth in health-focused popcorn, while Asia-Pacific, particularly India and China, experiences rising demand due to Westernized diets and urban lifestyles. South America, and Middle East and Africa are emerging markets, driven by retail expansion. Challenges like corn price volatility persist, but sustainable sourcing and advanced processing mitigate these issues. The popcorn market thrives on urbanization, entertainment culture, healthy snacking trends, and convenience, with North America leading due to its high consumption and innovative offerings.

Popcorn Market Key Developments:

• July 2023: Orville Redenbacher announced the launch of their new popcorn seasoning products dubbed Orville Redenbacher's Popcorn Seasonings. The product collection includes sex carefully curated shakes on seasonings. Orville Redenbacher is known to be the leader in microwave popcorn, kernels, and popcorn oils, and is a well-known brand under Conagra Brands Incorporated. A few of the flavours in the collection of popcorn seasonings include Buffalo Wild Wings® Buffalo, Cinnabon® Cinnamon Roll, Movie Theater Butter, Nacho Cheese and White Cheddar Cheese, and Ranch. These various seasoning products offer delicious, craveable flavours with a wide range of customization options for consumers.

Popcorn Market Segmentation:

• By Product Type:
  • Microwave popcorn
  • Ready-to-eat (RTE) popcorn
  • Kettle corn
  • Others
• By Distribution Channel:
  • • Hypermarkets and Supermarkets
    • Convenience Stores
    • Online Retail
    • Specialty Stores
    • Others
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL POPCORN MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Microwave popcorn

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Ready-to-eat (RTE) popcorn

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Kettle corn

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness

5.5. Others

5.5.1. Market Trends and Opportunities

5.5.2. Growth Prospects

5.5.3. Geographic Lucrativeness

6. GLOBAL POPCORN MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction

6.2. Hypermarkets and Supermarkets

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Convenience Stores

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness

6.4. Online Retail

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness

6.5. Specialty Stores

6.5.1. Market Trends and Opportunities

6.5.2. Growth Prospects

6.5.3. Geographic Lucrativeness

6.6. Others

6.6.1. Market Trends and Opportunities

6.6.2. Growth Prospects

6.6.3. Geographic Lucrativeness

7. GLOBAL POPCORN MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Material

7.2.2. By Application

7.2.3. By Product Type

7.2.4. By Country

7.2.4.1. United States

7.2.4.1.1. Market Trends and Opportunities

7.2.4.1.2. Growth Prospects

7.2.4.2. Canada

7.2.4.2.1. Market Trends and Opportunities

7.2.4.2.2. Growth Prospects

7.2.4.3. Mexico

7.2.4.3.1. Market Trends and Opportunities

7.2.4.3.2. Growth Prospects

7.3. South America

7.3.1. By Material

7.3.2. By Application

7.3.3. By Product Type

7.3.4. By Country

7.3.4.1. Brazil

7.3.4.1.1. Market Trends and Opportunities

7.3.4.1.2. Growth Prospects

7.3.4.2. Argentina

7.3.4.2.1. Market Trends and Opportunities

7.3.4.2.2. Growth Prospects

7.3.4.3. Others

7.3.4.3.1. Market Trends and Opportunities

7.3.4.3.2. Growth Prospects

7.4. Europe

7.4.1. By Material

7.4.2. By Application

7.4.3. By Product Type

7.4.4. By Country

7.4.4.1. United Kingdom

7.4.4.1.1. Market Trends and Opportunities

7.4.4.1.2. Growth Prospects

7.4.4.2. Germany

7.4.4.2.1. Market Trends and Opportunities

7.4.4.2.2. Growth Prospects

7.4.4.3. France

7.4.4.3.1. Market Trends and Opportunities

7.4.4.3.2. Growth Prospects

7.4.4.4. Italy

7.4.4.4.1. Market Trends and Opportunities

7.4.4.4.2. Growth Prospects

7.4.4.5. Spain

7.4.4.5.1. Market Trends and Opportunities

7.4.4.5.2. Growth Prospects

7.4.4.6. Others

7.4.4.6.1. Market Trends and Opportunities

7.4.4.6.2. Growth Prospects

7.5. Middle East and Africa

7.5.1. By Material

7.5.2. By Application

7.5.3. By Product Type

7.5.4. By Country

7.5.4.1. Saudi Arabia

7.5.4.1.1. Market Trends and Opportunities

7.5.4.1.2. Growth Prospects

7.5.4.2. UAE

7.5.4.2.1. Market Trends and Opportunities

7.5.4.2.2. Growth Prospects

7.5.4.3. Others

7.5.4.3.1. Market Trends and Opportunities

7.5.4.3.2. Growth Prospects

7.6. Asia Pacific

7.6.1. By Material

7.6.2. By Application

7.6.3. By Product Type

7.6.4. By Country

7.6.4.1. Japan

7.6.4.1.1. Market Trends and Opportunities

7.6.4.1.2. Growth Prospects

7.6.4.2. China

7.6.4.2.1. Market Trends and Opportunities

7.6.4.2.2. Growth Prospects

7.6.4.3. India

7.6.4.3.1. Market Trends and Opportunities

7.6.4.3.2. Growth Prospects

7.6.4.4. South Korea

7.6.4.4.1. Market Trends and Opportunities

7.6.4.4.2. Growth Prospects

7.6.4.5. Taiwan

7.6.4.5.1. Market Trends and Opportunities

7.6.4.5.2. Growth Prospects

7.6.4.6. Thailand

7.6.4.6.1. Market Trends and Opportunities

7.6.4.6.2. Growth Prospects

7.6.4.7. Indonesia

7.6.4.7.1. Market Trends and Opportunities

7.6.4.7.2. Growth Prospects

7.6.4.8. Others

7.6.4.8.1. Market Trends and Opportunities

7.6.4.8.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. SMARTFOODS, INC (PepsiCo, Inc)

9.2. Orville Redenbacher's

9.3. Pop Secret (SNYDER'S-LANCE, INC)

9.4. Angie's BOOMCHICK

9.5. Weaver Popcorn Bulk, LLC

9.6. Black Jewell Popcorn

9.7. Lesser Evil Snacks

9.8. Utz Quality Foods

SMARTFOODS, INC (PepsiCo, Inc)

Orville Redenbacher's

Pop Secret (SNYDER'S-LANCE, INC)

Angie's BOOMCHICK

Weaver Popcorn Bulk, LLC

Black Jewell Popcorn

Lesser Evil Snacks

Utz Quality Foods