The global savory snacks market is estimated to attain US$244.423 billion by 2030, growing at a CAGR of 4.69% from US$194.348 billion in 2025.
Savory snacks are a type of food product made using multiple staples, including vegetables, fruits, grains, and starch, among others. These snacks are a source of sustained energy and help promote healthy weight management. Savory snacks are characterized by their salty or spicy flavors rather than sweetness. A variety of ingredients, including vegetable oils, seasonings, nuts, fruits, grains, and vegetables, are used in their production. These components contribute to the nutritional richness of savory snacks, providing essential nutrients, minerals, vitamins, and fiber.
The growing desire for convenient, on-the-go snacking options is a key factor driving the steady expansion of the savory snack market. In response to health-conscious consumers, manufacturers are adapting by introducing gluten-free, low-fat, organic, and protein-rich snack varieties. These innovative offerings are quickly gaining traction among consumers. The market's progress is also linked to the introduction of meat snacks, such as turkey and lean beef. Furthermore, to cater to diverse taste preferences and dietary needs, manufacturers are expanding their product ranges to include a wide array of choices.
A major factor propelling the global savory snacks market is the growth of the food retail industry worldwide. The increasing population and growing disposable income propel food retail sales in the global market. The global sales of food retail products have increased significantly over the years. The US Census Bureau, in its report, stated that in October 2024, the total sales of retail and food services were recorded at US$718.9 billion, which grew about 0.4% from September 2024. Similarly, The Agriculture and Agri-Food Canada (AAFC) report stated that in 2023, the total sales of packed food products were recorded at CAN$77,578.3 million, with the total sales of snacks products recorded at CAN$17,650.9 million.
The increasing global demand for plant-based or vegan food products is a major factor propelling the global savory snacks market forward. The global sales of plant-based or vegan food products witnessed a significant increase over the year. The Good Food Institute Europe, in its report, stated that in 2023, plant-based food sales in the European region witnessed a growth of about 5.5% compared to the previous year. The association stated that in 2023, the total sales of plant-based food products were recorded at EUR 648.1 million, with about 254.2 million units of products sold in France. Similarly, in Germany, the total sales of plant-based food products in 2023 were recorded at EUR 2,236.2 million, which witnessed an increase of about 8% from the previous year.
A major challenge to the global savory snacks market is expected to be the shifting consumer preference towards organic and un-processed foods from processed foods and beverages. Processed foods and beverages contain higher amounts of calories, additives, and preservatives, which causes a wide range of health issues. Various organizations like the National Health Service or NHS UK stated that the consumption of ultra-processed diets can lead to increased risk of heart conditions and other diseases like obesity, type 2 diabetes, and kidney failure. Similarly, the American Medical Association, in its report, further stated that the regular consumption of ultra-processed foods is linked to certain types of cancers.
The Asia Pacific region is expected to witness a major share in the global savory snacks market during the forecasted timeline. This region is among the biggest consumers of processed and packed food and beverage products globally. A major factor boosting the sales of savory snacks is the region's increasing population, propelling the demand for processed food products. The retail sales of processed foods and beverage products in multiple Asian nations, such as India, Japan, Taiwan, and Vietnam, have witnessed massive growth in the past few years.
The US Department of Agriculture, in its report, stated that the retail sales of food in Japan reached US$198 billion in 2023. Similarly, in Vietnam, the sales of food products in e-commerce retail also increased during the past few years. In 2021, the total sales of foods in the e-commerce sector were recorded at US$211 million in 2021, which increased to US$282 million in 2022. In 2023, the total sales of food products in the e-commerce sector increased to US$316 million in Vietnam.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Savory Snacks Market Size in 2025 | US$194.348 billion |
| Savory Snacks Market Size in 2030 | US$244.423 billion |
| Growth Rate | CAGR of 5.31% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in Savory Snacks Market |
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| Customization Scope | Free report customization with purchase |