Global Power Toothbrush Market Size, Share, Opportunities, And Trends By Battery Type (Rechargeable, Non-Rechargeable), By Technology (Rotating Oscillatory, Sonic), By Bristle Type (Soft, Medium, Hard), By End-User (Adults, Children), And By Geography – Forecasts From 2025 To 2030

Power Toothbrush Market Size:

The Power Toothbrush Market will reach US$3.761 billion in 2030 from US$2.944 billion in 2025 at a CAGR of 5.02% during the forecast period.

Power Toothbrush Market Trends:

According to the World Health Organization (WHO), oral diseases such as tooth decay and gingivitis, among others, are one of the most commonly prevalent non-communicable diseases that affect people and cause pain and discomfort, among other problems. 

• Increased prevalence of oral disease

The rising incidence of oral disease and growing awareness regarding oral hygiene are encouraging people to take steps to mitigate the risk of oral disease and practice better oral hygiene methods. In addition, a majority of the low-income population and middle-income populations are not preferring to go for dental treatments, as they are expensive and they are looking for cheaper solutions to avoid visiting a dental clinic. All these factors are significantly driving the demand for power toothbrushes, thus positively impacting the market growth globally.

The increasing number of people worldwide entering the old age group is another driving factor that is contributing to the growth of the power toothbrush market. This is because, with age, the chances of getting oral diseases increase, thus increasing the adoption of a power toothbrush, especially in developed economies. The use of these toothbrushes helps to reduce the risk of getting oral diseases such as receding gums, tooth loss, and loss of tooth strength. However, the high cost of a power toothbrush is hampering the market’s growth in developing economies. Moreover, the availability of substitutes that is, a standard toothbrush that comes at a cheaper price, is also restraining the market’s growth.

• Growing product launches to drive market growth

Prominent players in the electric toothbrush market are involved in launching new and enhanced products to boost their market share, thus contributing to market growth. For example, recently, a new smart toothbrush “BriteBrush” was launched by WowWee, to tackle poor oral hygiene habits found prevalent in kids who find brushing twice a day a boring chore. This toothbrush uses songs, games, and life coaching to make brushing an interesting activity, that kids look forward to.

This toothbrush tends to encourage proper brushing techniques known as the “Modified Bass Technique”, which is widely recommended by dentists. In addition, it uses smart sensor technology and a vibrating handle and a parent check light. These features encourage total mouth coverage and side change recognition, allowing the parents to check and ensure that the kids are brushing correctly. In 2019, the company announced the launch of its Oral-B “Genius X Electric Toothbrush”, which is a toothbrush that has the latest technological capabilities such as AI to facilitate better brushing of teeth. The toothbrush establishes a Bluetooth connection with the user's phone and shows a timer recommending the appropriate brushing time and for how long the user is brushing, and which area the user should clean next. Xiaomi is also planning to launch the Mi Electric Toothbrush in India, which comes with a magnetic levitation sonic motor and claims to improve oral hygiene with real-time data. 

• Rechargeable power toothbrush to expect significant CAGR during the forecast period

Rechargeable smart toothbrushes are projected to grow at a significant CAGR during the forecast period owing to the use of docking stations for charging. Even though they come at a relatively higher price than the non-rechargeable power toothbrush, people are buying rechargeable electric toothbrushes to avoid the cyclic cost associated with the requirement to change the batteries.

• The sonic technology segment holds a significant market share

Sonic technology-enabled power toothbrushes are estimated to hold a noteworthy share as this type of power toothbrush can provide more effective plaque removal and can clean the hard-to-reach areas in the mouth at greater speeds. The rotating oscillatory uses back and forth rotational motion for cleaning at a lower speed, which is useful for people with sensitive gums and teeth, thus driving the market growth of rotating-oscillatory power toothbrushes.  

 

Power Toothbrush Market Geographical Outlook:

• The Asia Pacific is one of the emerging regional markets for power toothbrush vendors

Geographically, the global electric toothbrush market has been segmented into North America, South America, Europe, the Middle East and Africa, and Asia-Pacific. North America holds a significant market share owing to the rising incidence of oral disease and high awareness about the use of power toothbrushes. The Asia Pacific Power Toothbrush market is poised to show significant growth over the forecast period. Growing awareness regarding oral health is bolstering the growth of this regional market for power toothbrushes. The booming e-commerce industry is acting as a supporting factor for the growing market of power toothbrushes in APAC countries.  

The Global Power Toothbrush Market report delivers a comprehensive and in-depth analysis of the industry landscape, providing strategic and executive-level insights supported by data-driven forecasts and expert analysis. This regularly updated report empowers decision-makers with actionable intelligence on prevailing market trends, emerging opportunities, and competitive dynamics. It evaluates demand across key segments, including battery types (rechargeable and non-rechargeable), technologies (rotating oscillatory and sonic), bristle types (soft, medium, and hard), end-user categories (adults and children), and connectivity options (smart and non-connected). The report further explores technological innovations, key government policies, regulatory frameworks, and macroeconomic factors, offering a holistic perspective on the market’s current and future trajectory.

Power Toothbrush Market Segmentations:

Power Toothbrush Market Segmentation by battery type

The market is analyzed by battery type into the following:

• Rechargeable
• Non-Rechargeable

Power Toothbrush Market Segmentation by technology

The report analyzes the market by technology as below:

• Rotating Oscillatory
• Sonic

Power Toothbrush Market Segmentation by bristle type

The report analyzes the market by bristle type as below:

• Soft
• Medium
• Hard

Power Toothbrush Market Segmentation by end-user

The report analyzes the market by end-user as below:

• Adults
• Children

Power Toothbrush Market Segmentation by regions:

The study also analysed the Global Power Toothbrush Market into the following regions, with country level forecasts and analysis as below:

• North America (US, Canada, and Mexico)
• South America (Brazil, Argentina, and Others)
• Europe (Germany, UK, France, Spain, and Others
• Middle East and Africa (Saudi Arabia, UAE, and Others)
• Asia Pacific (China, Japan, India, South Korea, Thailand, Indonesia, and Others)

Global Power Toothbrush Market Competitive Landscape:

The Global Power Toothbrush Market features key players such as Xiaomi, Procter & Gamble, FOREO, Koninklijke Philips N.V., Colgate-Palmolive Company., Baracoda, Ordo, M+C Schiffer GmbH, Smile Brilliant, BRIO PRODUCT GROUP, among others. 

Global Power Toothbrush Market Report Coverage:

This report provides extensive coverage as explained in the points below:

• Market size, forecasts, and trends by battery type, with historical revenue data and analysis focusing on key factors driving adoption, current challenges faced by key players, and major growth areas.
• Market size, forecasts, and trends by technology, with historical revenue data and analysis.
• Market size, forecasts, and trends by bristle type, with historical revenue data and analysis.
• Market size, forecasts, and trends by end-user, with historical revenue data and analysis across various segments.
• Global Power Toothbrush Market is also analysed across different regions, with historical data, regional share, attractiveness and opportunity of these solutions in different countries. The growth prospects and key players operating in these markets. The section also dwells on the macro factors, economic scenario and other complementing factors aiding in market growth. 
• Market dynamics: The section details the market growth factors, restraints, and opportunities in the market. The segment also presents complete market scenario with the help of Porter’s five forces model. 
• Competitive Intelligence: A thorough investigation on the competitive structure of the market presented through proprietary vendor matrix model, market share analysis of key players, insights on strategies of key players and recent major developments undertaken by the companies to gain competitive edge. 
• Research methodology: The assumptions and sources which were considered to arrive at the final market estimates. Additionally, how our model is refined to ensure most significant factors are taken into consideration with the proper hypothesis and bottom-up and top-down approaches enhance the reliability of forecasts further strengthening the trustworthiness of the numbers being presented. 

How this report is helpful to you and reasons for purchase?

• The report provides a strategic outlook of the Global Power Toothbrush Market to the decision-makers, analysts and other stakeholders in the easy to read format for taking informed decisions.
• The charts, tables and figures make it easy for the executives to gain valuable insights while skimming the report. 
• Analyst support through calls and email for timely clarification and incorporating additional requests. 
• Option of presentation or doc format with the estimates file to take care of diverse requirements. 
• 15% FREE customization with all our reports help cater additional requirements with significant cost-savings. 
• Option of purchasing specific segments of the study, including opting for summary reports or just the estimates file. 

Power Toothbrush Market Scope:

 

Report Metric	Details
Power Toothbrush Market Size in 2025	US$2.944 billion
Power Toothbrush Market Size in 2030	US$3.761 billion
Growth Rate	CAGR of 5.02%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Battery Type Technology Bristle Type End-User Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Power Toothbrush Market	Xiaomi Procter & Gamble FOREO Koninklijke Philips N.V. Colgate-Palmolive Company
Customization Scope	Free report customization with purchase

 

Our Best-Performing Industry Reports:

• Digital Orthodontics Market
• Intraoral Scanners Market
• Oral Drug Delivery Market

---

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL POWER TOOTHBRUSH MARKET BY BATTERY TYPE

5.1. Introduction

5.2. Rechargeable

5.3. Non-Rechargeable

6. GLOBAL POWER TOOTHBRUSH MARKET BY TECHNOLOGY

6.1. Introduction

6.2. Rotating Oscilltory

6.3. Sonic

7. GLOBAL POWER TOOTHBRUSH MARKET BY BRISTLE TYPE

7.1. Introduction

7.2. Soft

7.3. Medium

7.4. Hard

8. GLOBAL POWER TOOTHBRUSH MARKET BY END-USER

8.1. Introduction

8.2. Adults

8.3. Children

9. GLOBAL POWER TOOTHBRUSH MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. USA

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. China

9.6.2. Japan

9.6.3. India

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indosneisa

9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Xiaomi

11.2. Procter & Gamble

11.3. FOREO

11.4. Koninklijke Philips N.V.

11.5. Colgate-Palmolive Company.

11.6. Baracoda

11.7. Ordo

11.8. M+C Schiffer GmbH

11.9. Smile Brilliant

11.10. BRIO PRODUCT GROUP

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

LIST OF FIGURES

LIST OF TABLES

Xiaomi

Procter & Gamble

FOREO

Koninklijke Philips N.V.

Colgate-Palmolive Company.

Baracoda

Ordo

M+C Schiffer GmbH

Smile Brilliant

BRIO PRODUCT GROUP