The Power Toothbrush Market will reach US$3.761 billion in 2030 from US$2.944 billion in 2025 at a CAGR of 5.02% during the forecast period.
According to the World Health Organization (WHO), oral diseases such as tooth decay and gingivitis, among others, are one of the most commonly prevalent non-communicable diseases that affect people and cause pain and discomfort, among other problems.
The rising incidence of oral disease and growing awareness regarding oral hygiene are encouraging people to take steps to mitigate the risk of oral disease and practice better oral hygiene methods. In addition, a majority of the low-income population and middle-income populations are not preferring to go for dental treatments, as they are expensive and they are looking for cheaper solutions to avoid visiting a dental clinic. All these factors are significantly driving the demand for power toothbrushes, thus positively impacting the market growth globally.
The increasing number of people worldwide entering the old age group is another driving factor that is contributing to the growth of the power toothbrush market. This is because, with age, the chances of getting oral diseases increase, thus increasing the adoption of a power toothbrush, especially in developed economies. The use of these toothbrushes helps to reduce the risk of getting oral diseases such as receding gums, tooth loss, and loss of tooth strength. However, the high cost of a power toothbrush is hampering the market’s growth in developing economies. Moreover, the availability of substitutes that is, a standard toothbrush that comes at a cheaper price, is also restraining the market’s growth.
Prominent players in the electric toothbrush market are involved in launching new and enhanced products to boost their market share, thus contributing to market growth. For example, recently, a new smart toothbrush “BriteBrush” was launched by WowWee, to tackle poor oral hygiene habits found prevalent in kids who find brushing twice a day a boring chore. This toothbrush uses songs, games, and life coaching to make brushing an interesting activity, that kids look forward to.
This toothbrush tends to encourage proper brushing techniques known as the “Modified Bass Technique”, which is widely recommended by dentists. In addition, it uses smart sensor technology and a vibrating handle and a parent check light. These features encourage total mouth coverage and side change recognition, allowing the parents to check and ensure that the kids are brushing correctly. In 2019, the company announced the launch of its Oral-B “Genius X Electric Toothbrush”, which is a toothbrush that has the latest technological capabilities such as AI to facilitate better brushing of teeth. The toothbrush establishes a Bluetooth connection with the user's phone and shows a timer recommending the appropriate brushing time and for how long the user is brushing, and which area the user should clean next. Xiaomi is also planning to launch the Mi Electric Toothbrush in India, which comes with a magnetic levitation sonic motor and claims to improve oral hygiene with real-time data.
Rechargeable smart toothbrushes are projected to grow at a significant CAGR during the forecast period owing to the use of docking stations for charging. Even though they come at a relatively higher price than the non-rechargeable power toothbrush, people are buying rechargeable electric toothbrushes to avoid the cyclic cost associated with the requirement to change the batteries.
Sonic technology-enabled power toothbrushes are estimated to hold a noteworthy share as this type of power toothbrush can provide more effective plaque removal and can clean the hard-to-reach areas in the mouth at greater speeds. The rotating oscillatory uses back and forth rotational motion for cleaning at a lower speed, which is useful for people with sensitive gums and teeth, thus driving the market growth of rotating-oscillatory power toothbrushes.
Geographically, the global electric toothbrush market has been segmented into North America, South America, Europe, the Middle East and Africa, and Asia-Pacific. North America holds a significant market share owing to the rising incidence of oral disease and high awareness about the use of power toothbrushes. The Asia Pacific Power Toothbrush market is poised to show significant growth over the forecast period. Growing awareness regarding oral health is bolstering the growth of this regional market for power toothbrushes. The booming e-commerce industry is acting as a supporting factor for the growing market of power toothbrushes in APAC countries.
The Global Power Toothbrush Market report delivers a comprehensive and in-depth analysis of the industry landscape, providing strategic and executive-level insights supported by data-driven forecasts and expert analysis. This regularly updated report empowers decision-makers with actionable intelligence on prevailing market trends, emerging opportunities, and competitive dynamics. It evaluates demand across key segments, including battery types (rechargeable and non-rechargeable), technologies (rotating oscillatory and sonic), bristle types (soft, medium, and hard), end-user categories (adults and children), and connectivity options (smart and non-connected). The report further explores technological innovations, key government policies, regulatory frameworks, and macroeconomic factors, offering a holistic perspective on the market’s current and future trajectory.
Power Toothbrush Market Segmentation by battery type
The market is analyzed by battery type into the following:
Power Toothbrush Market Segmentation by technology
The report analyzes the market by technology as below:
Power Toothbrush Market Segmentation by bristle type
The report analyzes the market by bristle type as below:
Power Toothbrush Market Segmentation by end-user
The report analyzes the market by end-user as below:
Power Toothbrush Market Segmentation by regions:
The study also analysed the Global Power Toothbrush Market into the following regions, with country level forecasts and analysis as below:
The Global Power Toothbrush Market features key players such as Xiaomi, Procter & Gamble, FOREO, Koninklijke Philips N.V., Colgate-Palmolive Company., Baracoda, Ordo, M+C Schiffer GmbH, Smile Brilliant, BRIO PRODUCT GROUP, among others.
This report provides extensive coverage as explained in the points below:
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| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Power Toothbrush Market Size in 2025 | US$2.944 billion |
| Power Toothbrush Market Size in 2030 | US$3.761 billion |
| Growth Rate | CAGR of 5.02% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
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| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in the Power Toothbrush Market |
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| Customization Scope | Free report customization with purchase |