Dental and oral health is an essential part of the overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevent bad breath, tooth decay, and gum disease—and help in keeping the teeth as a person gets older. An unhealthy mouth, especially if having gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes and preterm labor.
The growth of the oral care market is substantiated by the rising awareness among the people regarding oral hygiene and the benefits which comes because of it. Moreover, it has also grown because of its ability to improve personal esthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by the middle-income and high-income groups. However, competitive pricing pressure is hampering the growth of the oral care market. To overcome this, strategies like mergers and acquisitions, geographical expansions, and new product development are being implemented by the companies in the market.
By type, the oral care market is segmented as breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste. Toothpaste segment holds a significant share in the market primarily due to high use by all income groups. This significant holding is also supported by the introduction of advanced products such as electric and battery-powered toothbrushes. These advanced products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep clean, daily clean, tongue cleaning, whitening, and massaging.
By Distribution Channel
By distribution channel, the oral care market is segmented as supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail stores, and other distribution channels. The convenience stores segment holds a significant share of the market as these are easily accessible to the end-users.
Geographically, the oral care market is segmented as North America, Europe, Middle East & Africa, Asia-Pacific, and South America. The Asia-Pacific holds a significant share of the market. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.
The oral care market is highly fragmented with thousands of manufacturers. The players are expanding globally to mirror their customers’ requirement. As a result, they are increasingly integrating with other players. The key players include Colgate-Palmolive Company, The Procter & Gamble Company, Unilever plc., GlaxoSmithKline plc., Johnson & Johnson, Koninklijke Philips, GC Corporation, Lion Corporation, Church & Dwight Co., Henkel AG & Company among others.
The oral care market has been analyzed through the following segments:
Mouthwashes and rinses
Toothbrushes and replacements
BY DISTRIBUTION CHANNEL
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels
The Middle East and Africa