The oral care market is projected to grow at a CAGR of 5.63% to reach the market size of US$38.072 billion by 2025 from US$27.416 billion in 2019. Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevent bad breath, tooth decay, and gum disease—and help in keeping the teeth as a person gets older. An unhealthy mouth, especially if having gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labor.The growth of the oral care market is substantiated by the rising awareness among the people regarding oral hygiene and the benefits which come because of it. Moreover, it has also grown because of its ability to improve personal esthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by the middle-income and high-income groups. However, competitive pricing pressure is hampering the growth of the oral care market. To overcome this, strategies like mergers and acquisitions, geographical expansions, and new product development are being implemented by the companies in the market.
The oral care market has been segmented into type, age group, gender, distribution channel, and geography.
By type, the oral care market is segmented as toothbrush, mouthwash, dental floss, toothpaste, and others. The toothpaste segment holds a significant share in the market primarily due to high use by all income groups. The toothbrush segment is projected to show promising growth. This significant growth is supported by the introduction of advanced products such as electric and battery-powered toothbrushes. These advanced products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep clean, daily clean, tongue cleaning, whitening, and massaging.
By Distribution Channel
By distribution channel, the oral care market is segmented as online and offline. The offline segment holds a significant share of the market as these are easily accessible to the end-users.
Geographically, the oral care market is segmented as North America, Europe, Middle East & Africa, Asia-Pacific, and South America. The Asia-Pacific holds a significant share of the market. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.
The oral care market is highly fragmented with thousands of manufacturers. The players are expanding globally to mirror their customers’ requirements. As a result, they are increasingly integrating with other players. The key players include Colgate-Palmolive Company, Procter & Gamble, Unilever plc., GlaxoSmithKline plc., Johnson & Johnson, Koninklijke Philips, and Lion Corporation among others.
The oral care market can be segmented based on type, distribution channel, and geography.