Category

Oral Care Market Size, Share, Opportunities And Trends By Type (Toothbrush, Mouthwash, Dental Floss, Toothpaste, Others), By Age Group (0-3 Years, 3-12 Years, 13-19 Years, 20-59 Years, 60 Years And Above), By Gender (Male, Female), By Distribution Channel (Offline, Online) And By Geography - Forecasts From 2020 To 2025

Published: Jun 2020 | Report Code:  KSI061612877 | Pages:  109

The oral care market is projected to grow at a CAGR of 5.63% to reach the market size of US$38.072 billion by 2025 from US$27.416 billion in 2019. Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevent bad breath, tooth decay, and gum disease—and help in keeping the teeth as a person gets older. An unhealthy mouth, especially if having gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labor.The growth of the oral care market is substantiated by the rising awareness among the people regarding oral hygiene and the benefits which come because of it. Moreover, it has also grown because of its ability to improve personal esthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by the middle-income and high-income groups. However, competitive pricing pressure is hampering the growth of the oral care market. To overcome this, strategies like mergers and acquisitions, geographical expansions, and new product development are being implemented by the companies in the market.

The oral care market has been segmented into type, age group, gender, distribution channel, and geography.

oral care market

By Type

By type, the oral care market is segmented as toothbrush, mouthwash, dental floss, toothpaste, and others. The toothpaste segment holds a significant share in the market primarily due to high use by all income groups. The toothbrush segment is projected to show promising growth. This significant growth is supported by the introduction of advanced products such as electric and battery-powered toothbrushes.  These advanced products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep clean, daily clean, tongue cleaning, whitening, and massaging.

By Distribution Channel

By distribution channel, the oral care market is segmented as online and offline. The offline segment holds a significant share of the market as these are easily accessible to the end-users.

 By Geography

Geographically, the oral care market is segmented as North America, Europe, Middle East & Africa, Asia-Pacific, and South America. The Asia-Pacific holds a significant share of the market. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with the rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.

oral care market

Competitive Intelligence

The oral care market is highly fragmented with thousands of manufacturers. The players are expanding globally to mirror their customers’ requirements. As a result, they are increasingly integrating with other players. The key players include Colgate-Palmolive Company, Procter & Gamble, Unilever plc., GlaxoSmithKline plc., Johnson & Johnson, Koninklijke Philips, and Lion Corporation among others.

Segmentation

The oral care market can be segmented based on type, distribution channel, and geography.

  • By Type
    • Toothbrush
    • Mouthwash
    • Dental Floss
    • Toothpaste
    • Others
  • By Age Group
    • 0-3 Years
    • 3-12 Years
    • 13-19 Years
    • 20-59 Years
    • 60 Years and above
  • By Gender
    • Male
    • Female
  • By Distribution Channel
    • Offline
    • Online
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Israel
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the oral care market size by 2025?
A1. The oral care market is projected to reach a market size of US$38.072 billion in 2025.
 
Q2. What are the growth prospects for oral care market?
A2. The global oral care market is projected to grow at a CAGR of 5.63% during the forecast period.
 
Q3. What is the size of global oral care market?
A3. Oral Care market was valued at US$27.416 billion in 2019.
 
Q4. What factors are anticipated to drive the oral care market growth?
A4. The growth of the oral care market is substantiated by the rising awareness among the people regarding oral hygiene and the benefits which come because of it.
 
Q5. Which region holds the largest market share in the oral care market?
A5. The Asia-Pacific holds a significant share in the oral care market.

Explore custom options available with this study:

  • Request customization

  • Buy sections of the study

  • Buy country specific report

  • Request excel, Historical data

  • Subscription inquiry

  • Request special pricing

Our Value Proposition

Analyst Support

All our studies come with 2 months of analyst support.

Confidentiality

We are in compliance with the global privacy laws.

OUR CLIENTS