Premium Messaging Market Size, Share, Opportunities, and Trends By Device (Mobile, Tablets, Others), By Traffic (National, Multi-Country), By Application (Customer Support & Services, Authentication & Safety, Marketing & Promotions, Notification & Alerts, Others), By End-User (BFSI, Retail & E-Commerce, Travel & Tourism, Media & Entertainment, Others), and By Geography – Forecasts from 2025 to 2030

Premium Messaging Market Size:

The premium messaging market will grow at a CAGR of 5.19% to reach US$118.51 billion in 2030 from US$92.02 billion in 2025.

Premium Messaging Market Trends:

The premium messaging services are widely used for participation in various types of contests or lucky draws being broadcast on TV or radio, for spoil alerts, horoscopes, weather alerts or to participate in interactive radio or TV shows. Moreover, premium messaging are mostly text-based and are also used for making donations, subscription or voting services.

Few factors including the rising subscription base of mobile services, emphasis on improving customer interaction, and wide utilization of communication devices are responsible for the global growth of the premium messaging market. Moreover, the cost-effectiveness of SMS coupled with continuously dropping prices of premium messages and instant delivery of messages are some factors contributing to the market growth significantly. However, increasing instances of mobile messaging spam and the adoption of illegitimate routes for sending messages can hamper market growth.

Two-factor authentication has gained significant traction in recent years given the rise in the number of cyber-attacks and mobile messaging spam. Key features of SMS include instant delivery, high open rate, and cost-effectiveness. Despite the fact that only private financial institutions initially adopted two-factor authentication, this feature is now increasingly being implemented by companies across all industry verticals for numerous applications such as new registration authentication, password resets, and changes in user profile information.

Several sectors have adopted SMS services for various purposes in recent years. With the increase in the adoption of bringing your own device trend coupled with the boom in the concept during the year 2020, the demand has increased in several end-use sectors as well. 

The premium messaging market report provides a detailed analysis of the industry landscape, offering strategic and executive-level insights supported by data-driven forecasts and analysis. This regularly updated report equips decision-makers with actionable intelligence on current market trends, emerging opportunities, and competitive dynamics. It explores demand across various regions and application types, such as mobile marketing, customer engagement, and transactional services, while also examining adoption behaviours and key customer segments. Additionally, the report delves into technological advancements in premium messaging platforms and solutions, key government policies, and regulations shaping the global premium messaging industry

Premium Messaging Market Segmentations:

Premium Messaging Market Segmentation by device:

The market analyzed by device into the following:

• Mobile
• Tablets
• Others

Premium Messaging Market Segmentation by traffic:

The market analyzed by traffic into the following:

• National
• Multi-Country

Premium Messaging Market Segmentation by application:

The market analyzed by application into the following:

• Customer Support & Services
• Authentication & Safety
• Marketing & Promotions
• Notification & Alerts
• Others

Premium Messaging Market Segmentation by end-user:

The market analyzed by end-user into the following:

• BFSI
• Retail & E-Commerce
• Travel & Tourism
• Media & Entertainment
• Others

Premium Messaging Market Segmentation by regions:

The study also analysed the premium messaging market into the following regions, with country level forecasts and analysis as below:

• North America (US, Canada and Mexico)
• South America (Brazil, Argentina, and Others)
• Europe (Germany, France, United Kingdom, Spain, and Others
• Middle East and Africa (Saudi Arabia, UAE, and Others)
• Asia Pacific (China, India, Japan, South Korea, Thailand, Indonesia and Others)

Premium Messaging Market Competitive Landscape:

The premium messaging market features key players such as mBlox (Since AB), Infobip, Verizon Communications, AT&T Inc, Twilio Inc., Mavenir, Tata Communications Limited, Syniverse Technologies LLC, AMD Telecom S.A among others.

Premium Messaging Market Report Coverage:

This report provides extensive coverage as explained in the points below:

• Premium messaging market size, forecasts, and trends by device, with historical revenue data and analysis focusing on key factors driving adoption, current challenges faced by key players, and major growth areas.
• Premium messaging market size, forecasts, and trends by traffic, with historical revenue data and analysis.
• Premium messaging market size, forecasts, and trends by application, with historical revenue data and analysis.
• Premium messaging market size, forecasts, and trends by end-user, with historical revenue data and analysis
• The premium messaging market is also analysed across different regions, with historical data, regional share, attractiveness and opportunity of these solutions in different countries. The growth prospects and key players operating in these markets. The section also dwells on the macro factors, economic scenario and other complementing factors aiding in market growth. 
• Market dynamics: The section details the market growth factors, restraints, and opportunities in the market. The segment also presents complete market scenario with the help of Porter’s five forces model. 
• Competitive Intelligence: A thorough investigation on the competitive structure of the market presented through proprietary vendor matrix model, market share analysis of key players, insights on strategies of key players and recent major developments undertaken by the companies to gain competitive edge. 
• Research methodology: The assumptions and sources which were considered to arrive at the final market estimates. Additionally, how our model is refined to ensure most significant factors are taken into consideration with the proper hypothesis and bottom-up and top-down approaches enhance the reliability of forecasts further strengthening the trustworthiness of the numbers being presented. 

How this report is helpful to you and reasons for purchase?

• The report provides a strategic outlook of the premium messaging market to the decision-makers, analysts and other stakeholders in the easy to read format for taking informed decisions.
• The charts, tables and figures make it easy for the executives to gain valuable insights while skimming the report. 
• Analyst support through calls and email for timely clarification and incorporating additional requests. 
• Option of presentation or doc format with the estimates file to take care of diverse requirements. 
• 15% FREE customization with all our reports help cater additional requirements with significant cost-savings. 
• Option of purchasing specific segments of the study, including opting for summary reports or just the estimates file. 

Premium Messaging Market Scope:

Report Metric	Details
Premium Messaging Market Size in 2025	US$92.02 billion
Premium Messaging Market Size in 2030	US$118.51 billion
Growth Rate	CAGR of 5.19%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Device Traffic Application End-User Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Premium Messaging Market	mBlox OpenMarket Sybase 365 AMD Telecom SA Infobip Plt
Customization Scope	Free report customization with purchase

 

 

1. Introduction

1.1. Market Definition

1.2. Market Segmentation

2. Research Methodology

2.1. Research Data

2.2. Assumptions

3. Executive Summary

3.1. Research Highlights

4. Market Dynamics

4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.3.1. Bargaining Power of End-Users

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. Premium Messaging Market Analysis, by Application

5.1. Introduction

5.2. Inquiry And Search Related Services

5.3. Voting And Entertainment

5.4. Authentication Services

5.5. Notifications And Alerts

5.6. Promotional And Marketing Services

5.7. Others

6. Premium Messaging Market Analysis, by Traffic    

6.1. Introduction

6.2. Multi-Country

6.3. National

7. Premium Messaging Market Analysis, by Industry    

7.1. Introduction

7.2. Telecom And IT

7.3. BFSI

7.4. Retail And E-Commerce

7.5. Travel And Tourism

7.6. Media And Entertainment Enterprises

7.7. Others

8. Premium Messaging Market Analysis, by Geography

8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. Germany

8.4.2. France

8.4.3. UK

8.4.4. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. China

8.6.2. India

8.6.3. Japan

8.6.4. South Korea

8.6.5. Taiwan

8.6.6. Thailand

8.6.7. Indonesia

8.6.8. Others

9. Competitive Environment and Analysis

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix

10. Company Profiles 

10.1. mBlox

10.2. OpenMarket

10.3. Sybase 365

10.4. AMD Telecom SA

10.5. Infobip Plt

10.6. Dialogue Communications Ltd.

10.7. Mobicage NV

10.8. Symsoft AB

10.9. V3Mobi Communications Pvt. Ltd.

10.10. CLX Communications