The private-label food and beverages market is expected to witness significant growth during the forecasted period of 2024-2029.
The food and beverage industry is where all the companies in the market are involved in the production and processing of raw food materials into food products, packing the products and then distributing the products. The industry is commonly divided into two major segments, which include Production and Distribution. Production is where the processing of raw food materials takes place, which includes the processing of meats, cheese, and many others. Production is also where the creation of different beverages including soft drinks, packaged foods, alcoholic beverages, and other modified foods takes place. Distribution is when the processed products that are packaged with the company’s brand label are sent to different distribution chains for sale. Six main segments from the food and beverage industry include beverages, dairy, fruits and vegetables, herbs and spices, meat/ seafood, and confectionery. Beverages include the manufacture and distribution of soft drinks, bottled water, ice and alcoholic beverages. Dairy is the production and distribution of dairy-based products like fermented yoghurts, flavoured milk, and many others. Fruits and vegetables include fresh fruits, vegetables, herbs and spices being distributed to retail and foodservice providers. Meat/ seafood is being distributed from farms, and confectionary is where refined sugar is distributed for industrial and consumer use.
Introduction:
The factors that affect private-label food and beverages market growth are the rise in e-commerce platforms and digitalization. A private label brand is a type of segment in the food and beverages market. Private labels, also called private brands, are products that are manufactured and sold under a specific brand name of a company. Private label brands are common in the food and beverage industry since retail giants like Walmart and Amazon provide great retail services and coverage for private brand manufacturers. Private label products also tend to be lower priced than those with brands and provide affordability and convenience to cost-conscious consumers in the market.
Market Drivers:
Key Players:
Regional Analysis:
North America is expected to have a significant share of the private-label food and beverages market during the forecasted period of 2024-2029. The factors that lead to the dominant position in the market are due to the presence of global leaders like Walmart, Costco and Kroger. Another factor that helps in the market growth is the food price inflation in the region. As per the United States Department of Agriculture, the consumer price index has increased by a total of 20.4% from 2018 – 2022. This can provide an opportunity to increase the production and distribution of private-label products, which can provide the necessary boost to propel the private-label food and beverage market during the forecasted period.
Market Developments:
Segmentation: